the International Facility Management Association (IFMA) is a not-for-profit organization with a membership of over 23,000 facility managers around the globe. they are the oldest, largest, and most widely recognized professional organization for facility managers. while they frequently meet their new member goals, they often see about the same amount of attrition. maintaining membership through renewals, especially from younger/shorter-term members is an opportunity for IFMA to continue to grow its membership. ifma had a dedicated budget for this opportunity but wanted to increase its effectiveness.