{"id":10076,"date":"2022-07-26T06:00:17","date_gmt":"2022-07-26T11:00:17","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=10076"},"modified":"2022-08-23T10:52:16","modified_gmt":"2022-08-23T15:52:16","slug":"seo-vs-ppc-which-tactic-is-right-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/seo-vs-ppc-which-tactic-is-right-for-your-brand\/","title":{"rendered":"SEO vs. PPC: Which tactic is right for your brand?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/7_2022_SEOvsPPC_BlogHeader.png&#8221; alt=&#8221;confused guy holding envelope over his head&#8221; title_text=&#8221;7_2022_SEOvsPPC_BlogHeader&#8221; admin_label=&#8221;full width blog image&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;display:flex;||align-items:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;intro&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The digital marketing world has an overwhelming amount of acronyms, which can make the field feel unwieldy, confusing, and mysterious. 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style=\"fill: #6d0508;\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"469.73 182.88 472.49 180.76 464.56 176.13 466.97 184.99 469.73 182.88 469.73 182.88 469.73 182.88\" style=\"fill: #fff;\"\/><!-- [et_pb_line_break_holder] -->  <\/g><!-- [et_pb_line_break_holder] --><\/svg>[\/et_pb_code][et_pb_code admin_label=&#8221;search js&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controller0 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tween0 = new TimelineMax();<!-- [et_pb_line_break_holder] -->tween0.add([TweenMax.to('#eyeCover_top2',0.09, {<!-- [et_pb_line_break_holder] -->    scaleY: 0,<!-- [et_pb_line_break_holder] -->    transformOrigin: \"center top\",<!-- [et_pb_line_break_holder] -->  }),<!-- [et_pb_line_break_holder] -->    TweenMax.to('#eyeCover_bottom2',0.09, {<!-- [et_pb_line_break_holder] -->    scaleY: 0,<!-- [et_pb_line_break_holder] -->    transformOrigin: \"center bottom\",<!-- [et_pb_line_break_holder] -->  })<!-- [et_pb_line_break_holder] -->]);<!-- [et_pb_line_break_holder] -->tween0.add([TweenMax.to('#eyeCover_top',0.05, {<!-- [et_pb_line_break_holder] -->    scaleY: 0,<!-- [et_pb_line_break_holder] -->    transformOrigin: \"center top\",<!-- [et_pb_line_break_holder] -->  }),<!-- [et_pb_line_break_holder] -->    TweenMax.to('#eyeCover_bottom',0.05, {<!-- [et_pb_line_break_holder] -->    scaleY: 0,<!-- [et_pb_line_break_holder] -->    transformOrigin: \"center bottom\",<!-- [et_pb_line_break_holder] -->  })<!-- [et_pb_line_break_holder] -->]);<!-- [et_pb_line_break_holder] -->tween0.add([TweenMax.to('#eyeCover_top3',0.1, {<!-- [et_pb_line_break_holder] -->    scaleY: 0,<!-- [et_pb_line_break_holder] -->    transformOrigin: \"center top\",<!-- [et_pb_line_break_holder] -->  }),<!-- [et_pb_line_break_holder] -->    TweenMax.to('#eyeCover_bottom3',0.1, {<!-- [et_pb_line_break_holder] -->    scaleY: 0,<!-- [et_pb_line_break_holder] -->    transformOrigin: \"center bottom\",<!-- [et_pb_line_break_holder] -->  })<!-- [et_pb_line_break_holder] -->]);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var scene0 = new ScrollMagic.Scene({triggerElement: \"#trigger-search\", duration: 400, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tween0)<!-- [et_pb_line_break_holder] -->      .addTo(controller0);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;intro&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SEO and PPC are two such tactics that can help boost your online visibility, particularly when it comes to search engines like Google and Bing. But in this sea of acronyms, you\u2019re probably wondering about the difference between SEO and PPC, and which tactic is the best approach for your business. Read on and we\u2019ll break down everything you need to know about the two so you can form a crystal clear path ahead.<\/p>\n<p>READ MORE: <a href=\"https:\/\/www.redthreadbrands.com\/blog\/deciphering-digital-jargon-the-basics\/\" target=\"_blank\" rel=\"noopener\">Deciphering Digital Jargon: The Basics<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;what&#8217;s the difference?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is the difference between SEO and PPC?<\/h2>\n<p>SEO and PPC are two tactics for driving traffic to your website. The primary difference between <a href=\"https:\/\/www.redthreadbrands.com\/blog\/optimizing-your-content-for-seo\/\">SEO (search engine optimization)<\/a> and PPC (pay-per-click) is that SEO produces organic \u2014 or free \u2014 web traffic and PPC is paid. PPC is a form of paid advertising that requires payment for a click.<\/p>\n<p>But before you question why you\u2019d want to pay for clicks instead of letting them come in for free, it\u2019s important to understand that SEO is a long-term and often slow-moving process. It certainly works, but it requires a significant time investment. PPC, on the other hand, lends itself to quicker wins and results. With PPC, you can specifically identify the terms you want your website to show up for, as well as the ones you don\u2019t want. This level of control isn\u2019t possible with SEO.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;what is SEO JS&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-seo\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.whatIsSEO', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage = new ScrollMagic.Scene({triggerElement: \"#trigger-seo\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/whatIsSEO.png&#8221; alt=&#8221;computer screen depicting search engine optimization techniques&#8221; title_text=&#8221;whatIsSEO&#8221; align=&#8221;center&#8221; admin_label=&#8221;what is SEO Image&#8221; module_class=&#8221;whatIsSEO&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;what&#8217;s is SEO?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>What is SEO?<\/h3>\n<p>SEO stands for search engine optimization. This is the process of optimizing, organizing, and writing your website and content in a way that is friendly to search engines like Google and Bing. SEO-friendly websites are more likely to rank high on search engines, which means more <b>organic search traffic<\/b>.<\/p>\n<p>Remember, organic search traffic is *FREE*. You do not have to pay when someone clicks a link to your website.<\/p>\n<p>There are both on-site (your content, site speed, information architecture, etc.) and off-site elements (social media, backlinks, etc.) to SEO that need to be addressed in order to perform well on search engines.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_main_element=&#8221;display:flex;||align-items:center;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;what is PPC?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>What is PPC?<\/h3>\n<p>PPC is short for pay-per-click. It is a form of digital advertising that involves bidding for placements. Advertisers are charged when someone clicks on their ads.<\/p>\n<p>For the sake of simplicity in this post, when I refer to PPC, I\u2019m going to be focusing on text ads, as those are a more direct comparison to SEO.<\/p>\n<p>Search ads work through a bidding system that is triggered by keyword searches. Advertisers bid or say they will pay a max amount for one click on a specific keyword. The costs per click (CPC) can vary widely depending on the industry and level of competition. For example, the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">average CPC<\/a> for the legal industry is $6.75. 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style=\"fill: #fff;\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->  <\/g><!-- [et_pb_line_break_holder] --><\/svg>[\/et_pb_code][et_pb_code admin_label=&#8221;ppc js&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controller1a = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tween1a = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#zoom1', 0.3, {<!-- [et_pb_line_break_holder] -->  scale: 0,<!-- [et_pb_line_break_holder] -->  cycle: {<!-- [et_pb_line_break_holder] -->    y: [50, 50]<!-- [et_pb_line_break_holder] -->  },<!-- [et_pb_line_break_holder] -->  stagger: {<!-- [et_pb_line_break_holder] -->    from: \"center\",<!-- [et_pb_line_break_holder] -->    amount: 0.75<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->},1))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#zoom2', 0.3, {<!-- [et_pb_line_break_holder] -->  scale: 0,<!-- [et_pb_line_break_holder] -->  cycle: {<!-- [et_pb_line_break_holder] -->    y: [50, 50]<!-- [et_pb_line_break_holder] -->  },<!-- [et_pb_line_break_holder] -->  stagger: {<!-- [et_pb_line_break_holder] -->    from: \"center\",<!-- [et_pb_line_break_holder] -->    amount: 0.75<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->},1))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#zoom3', 0.3, {<!-- [et_pb_line_break_holder] -->  scale: 0,<!-- [et_pb_line_break_holder] -->  cycle: {<!-- [et_pb_line_break_holder] -->    y: [50, 50]<!-- [et_pb_line_break_holder] -->  },<!-- [et_pb_line_break_holder] -->  stagger: {<!-- [et_pb_line_break_holder] -->    from: \"center\",<!-- [et_pb_line_break_holder] -->    amount: 0.75<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->},1));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var scene1a = new ScrollMagic.Scene({triggerElement: \"#trigger-ppc\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tween1a)<!-- [et_pb_line_break_holder] -->      .addTo(controller1a);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;which is better?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>PPC or SEO: Which is Better?<\/h2>\n<p>The answer digital strategists love to give and clients hate to hear:<\/p>\n<p>It depends!<\/p>\n<p>However, we understand deploying both tactics is not in everyone\u2019s budget, which is why we\u2019re breaking down a few situations that might make it easier to choose.<\/p>\n<p>If it\u2019s not in your budget to do both at the moment, here\u2019s a little self-evaluation you can do.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;which is better?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>\u00a0Do you need leads RIGHT NOW?<br \/>Set up a <span style=\"color: #ed1d24;\"><b>PPC<\/b><\/span> campaign.<\/li>\n<li aria-level=\"1\">Do you want a MORE AFFORDABLE long-term solution?<br \/> <span style=\"color: #ed1d24;\"><b>SEO<\/b><\/span> is the way.<\/li>\n<li aria-level=\"1\">Do you have a short-term promotion you need to push out now?<br \/> <span style=\"color: #ed1d24;\"><b>PPC.<\/b><\/span> (I\u2019d add social media into this mix, too.)<\/li>\n<li aria-level=\"1\">Do you have aggressive competitors whose ads rank on Google above you for your own brand name?<br \/> <span style=\"color: #ed1d24;\"><b>PPC.<\/b><\/span> ASAP.<\/li>\n<li aria-level=\"1\">Do you want consistent levels of traffic?<br \/> <span style=\"color: #ed1d24;\"><b>SEO.<\/b><\/span> Your traffic will be sustainable and not dependent on ad budgets or whether ads are running.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;which is better?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li aria-level=\"1\">Do you want more control over your&nbsp;messaging?<br \/>\n<span style=\"color: #ed1d24;\"><b>PPC.<\/b><\/span> Of course, you have complete control over your website content, but SEOs report more and more frequently that Google chooses the title and meta description it wants to display instead of the precise metadata they have already optimized their site for.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;meta JS&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-meta\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage1 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage1 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.meta', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage1 = new ScrollMagic.Scene({triggerElement: \"#trigger-meta\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage1)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage1);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/meta1.png&#8221; alt=&#8221;computer screen depicting title and meta content&#8221; title_text=&#8221;meta1&#8243; align=&#8221;center&#8221; admin_label=&#8221;title and meta image&#8221; module_class=&#8221;meta&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;30px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;which is better?&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li aria-level=\"1\">Do you want results but don\u2019t have time to optimize your website? <b><br \/> <\/b><span style=\"color: #ed1d24;\"><b>PPC.<\/b><\/span><\/li>\n<li aria-level=\"1\">Do you want to be known as the go-to expert in your industry?<br \/> <span style=\"color: #ed1d24;\"><b>SEO. <\/b><\/span>You\u2019ll need robust levels of content and backlinks to build this kind of authority.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; 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global_colors_info=&#8221;{}&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] --> function pathPrepare ($el10) {<!-- [et_pb_line_break_holder] -->    var lineLength10 = $el10[0].getTotalLength();<!-- [et_pb_line_break_holder] -->    $el10.css(\"stroke-dasharray\", lineLength10 + 35);<!-- [et_pb_line_break_holder] -->    $el10.css(\"stroke-dashoffset\", lineLength10 + 37);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->var $draw = $('#draw');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->pathPrepare($draw);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var controller10 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    var tween10 = new TimelineMax()<!-- [et_pb_line_break_holder] -->    .add(TweenMax.staggerFrom('#guy', 0.2, {scale: 0, transformOrigin:\"50% 100%\"}))<!-- [et_pb_line_break_holder] -->    .add(TweenMax.to($draw,0.2, {strokeDashoffset: 0, ease:Linear.easeNone}));<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->var scene_h = new ScrollMagic.Scene({triggerElement: \"#trigger-both\", duration: 400, tweenChanges: true}).setTween(tween10).addTo(controller10);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;use both&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why You Should Put the SEO vs. PPC Battle Aside And Use Both<\/h2>\n<p>\u00a0SEO and PPC play on the same team and can help your website and your business. It\u2019s not uncommon for Google organic and Google CPC to be the top two traffic acquisition sources on your website.<\/p>\n<p>All things considered, I advocate for implementing BOTH SEO and PPC together. Keyword research is keyword research, and it can be applied to both fields \u2014 though you\u2019ll want to be mindful of your search intent.<\/p>\n<p>These are the benefits of using both PPC and SEO together:<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;fill gaps&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#6d0508&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Fill Gaps<\/b><\/h3>\n<p>In my opinion, the ability to fill gaps in your search engine marketing strategy is the number one reason to employ both PPC and SEO strategies in your digital marketing. For example, if you\u2019re not ranking organically for some of your most important industry terms, PPC can be your shortcut to doing so, instead of spending months working on content and link-building.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;collect more data&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#6d0508&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Collect More Data<\/b><\/h3>\n<p>Collect all the data! With organic and paid both at play, you gain access to double the amount of data. You can see two different search terms reports \u2014 one within <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a> and another within <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener noreferrer\">Search Console<\/a> \u2014 to better understand how your customers are searching. More data is the secret ingredient for better decision-making.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;test your strategies&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#6d0508&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Test Your Strategies<\/b><\/h3>\n<p>A PPC campaign will show you much more immediate results than SEO. If you\u2019re not sure about an approach, keyword strategy, or string of copy, test it out in paid ads and collect results before you make a full-fledged SEO campaign full of costly custom content.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;more competitive&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#6d0508&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Be More Competitive<\/b><\/h3>\n<p>Got a competitor who\u2019s killing you in the organic search results? Or another whose ads outrank you on your own brand name? Dominating the search engine results page in both paid and organic listings will help you edge out all of those competitors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;spend smarter&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#6d0508&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Spend Smarter<\/b><\/h3>\n<p>Does your industry have expensive CPCs on important keywords? Optimizing your site for these keywords helps your site rank at the top of the page on Google for FREE, saving your budget from those costly keywords on the ads platform.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;customize messaging&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_3_text_color=&#8221;#6d0508&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Customize Your Messaging<\/b><\/h3>\n<p>Paid ads help you match your messaging to your customer intent. Organically, your home page might rank for a high-intent, purchase-oriented keyword like \u201corder blue Bombas socks.\u201d But with paid, you can customize your ad groups to match specific keywords to specific copy to specific landing pages to help get your customers to exactly where they\u2019re trying to go.<\/p>\n<p>Check out the SERP for that exact query, \u201corder blue Bombas socks.\u201d<\/p>\n<p>This is the organic result:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results1.png\" width=\"512\" height=\"108\" alt=\"Men's Socks Bombas Search results\" class=\"wp-image-10146 alignnone size-full\" srcset=\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results1.png 512w, https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results1-480x101.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p>On the other hand, check out these two different ad results \u2014 shopping and search ads:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results2.png\" width=\"512\" height=\"225\" alt=\"blue bombas socks search results\" class=\"wp-image-10147 alignnone size-full\" srcset=\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results2.png 512w, https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results2-480x211.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results3.png\" width=\"512\" height=\"199\" alt=\"bombas blue socks search results\" class=\"wp-image-10148 alignnone size-full\" srcset=\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results3.png 512w, https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/SERP_results3-480x187.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw\" \/><\/p>\n<p>The ad headline, URL, and shopping images are all featuring blue socks, which is what the user wants. With PPC, you\u2019re able to be much more detailed to exactly mirror what the user is looking for. This can make a cleaner, clearer, and more convincing path to purchase.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;conclusion&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How do SEO and PPC work together?<\/h2>\n<p>Deploying both paid and organic strategies together safeguard you from investing all of your eggs in one basket. There may be times \u2014 such as during a global pandemic \u2014 when your business needs to go lean. When you have both going at the same time, you can reduce your ad budget or pause your ads, leaving SEO power to represent your website in the SERP and help it rank. But if you haven\u2019t optimized your website for organic search and you need to pause your ads to conserve cash, how will anyone find your\u00a0business?\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;work together JS&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-together\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage2 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage2 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.together', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage2 = new ScrollMagic.Scene({triggerElement: \"#trigger-together\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage2)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage2);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/07\/workTogether.png&#8221; title_text=&#8221;workTogether&#8221; align=&#8221;center&#8221; admin_label=&#8221;work together image&#8221; module_class=&#8221;together&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;conclusion&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>On the other hand, let\u2019s say your website is well-optimized and ranking in the top 3 positions for your most important keywords. What if you want to promote an offer, introduce a new project, or expand into other verticals? Doing so with SEO takes significant amounts of TIME, whereas paid ads perform much more quickly. Craft an ad, build a good landing page, bid competitively, and you can see your name and link on the top results on the same day. There\u2019s no need to wait for indexing or link building to rank for a new keyword like SEO requires.<\/p>\n<p>If you need help increasing your business\u2019 online visibility through <a href=\"https:\/\/www.redthreadbrands.com\/services\/digital-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing<\/a>, we know how to make SEO, PPC, and your other key marketing channels work together seamlessly to build connections across multiple touchpoints. Fill out the form below for a free consultation!<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;contact us&#8221; module_class=&#8221;custom-button&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;10526&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code admin_label=&#8221;Animation Script&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<script defer src=\"https:\/\/redthreadbrands.com\/js\/ScrollMagic.js\"><\/script><!-- [et_pb_line_break_holder] --><script defer src=\"https:\/\/redthreadbrands.com\/js\/TweenMax.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script defer src=\"https:\/\/redthreadbrands.com\/js\/animation.gsap.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital marketing world has an overwhelming amount of acronyms, which can make the field feel unwieldy, confusing, and mysterious. While it may seem murky and difficult to navigate, it all boils down to a simple solution: how to make your business easy to find\u00a0online.SEO and PPC are two such tactics that can help boost [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":10081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO vs. PPC: Which tactic is right for your brand? | Red Thread Brands<\/title>\n<meta name=\"description\" content=\"Not sure of the difference between SEO and PPC, or which is right for your business? We&#039;ve got you covered. 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