{"id":338,"date":"2021-01-04T22:51:34","date_gmt":"2021-01-04T22:51:34","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=338"},"modified":"2022-05-10T11:55:08","modified_gmt":"2022-05-10T16:55:08","slug":"5-things-marketing-agency","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/5-things-marketing-agency\/","title":{"rendered":"Never Should You Ever &#8211; 5 Things You Should Never Let Your Advertising\/Marketing Agency Do"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/1_2021_RTBblog_5things_headerimage.jpg&#8221; alt=&#8221;marketing &#8211; 5 things &#8221; title_text=&#8221;1_2021_RTBblog_5things_headerimage&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;16px|||||&#8221;][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">We will preface this post with the comment that we know there are lots of honest, hard-working agencies in the world doing really phenomenal work. And then there are the ones that give the industry a bad name. The proverbial \u2018bad apples.\u2019\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These \u2018other\u2019 agencies are doing mediocre-at-best or often super-shady work &#8211; whether intentionally or out of ignorance, we can\u2019t judge. But we have seen or heard too many horror stories from clients, witnessed it first-hand at an agency, or seen the aftermath of a client\/agency falling-out. While we don\u2019t mind that these bad actors make those of us doing ethical business look good, we do hate hearing of businesses being taken advantage of. We want you to know how an account should be structured, and what to be on the lookout for.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_code admin_label=&#8221;pullquote curve animation trigger code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"pullquotecurve-trigger\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;pullquote curve code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; position_origin_a=&#8221;center_right&#8221; vertical_offset=&#8221;0px&#8221; horizontal_offset=&#8221;0%&#8221; 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_builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#6d0508&#8243; text_font_size=&#8221;35px&#8221; text_letter_spacing=&#8221;0.01em&#8221; text_line_height=&#8221;1.1em&#8221; custom_padding=&#8221;|40px||40px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_text_color_tablet=&#8221;&#8221; text_text_color_phone=&#8221;&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>we do hate hearing of businesses being taken advantage of.<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#035a5e&#8221; module_class=&#8221;pullquote-underline&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;300px&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;200px&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;25px|||40px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;25px|||20px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|0&#8243; border_color_top=&#8221;#035a5e&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;1. Don&#8217;t let your agency own your data&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/ownyourdata-icon.png&#8221; alt=&#8221;Own your data&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; admin_label=&#8221;#1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_css_blurb_image=&#8221;min-width:100px;||text-align:center;||margin-bottom:0;&#8221;][\/et_pb_blurb][et_pb_text admin_label=&#8221;#1 text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>It\u2019s your company, it\u2019s your data. Make sure your company owns it. Whether it\u2019s Google Analytics data (this is the backend data from YOUR website!), or your ad campaigns, you need to have the access to the data, and be able to prevent others from having access. Unfortunately, in an effort to prevent data\/account theft, Google most often falls on the side of whoever owns the email address the account was created under. Which leads us to\u2026<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;2. Don&#8217;t let your agency create\/own your accounts&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/ownaccounts.png&#8221; alt=&#8221;own your own accounts&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; admin_label=&#8221;#2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_css_blurb_image=&#8221;min-width:100px;||text-align:center;||margin-bottom:0;&#8221;][\/et_pb_blurb][et_pb_text admin_label=&#8221;#2 Text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p><span>Your business needs the owner\/admin account or highest level access for ALL your accounts to ensure you own the data and you can take it with you in the event that you are no longer working with your current agency. While account types may be called different names in various platforms, generally speaking, the highest level of access means that you can grant account\/profile\/user rights for other users and access billing information. If you can\u2019t do those things, then you don\u2019t have the highest level. If your agency is creating a new account for you, <span style=\"text-decoration: underline;\">have them do it under an email address associated with your business<\/span>. Accounts you should own include:<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;bullet 1&#8243; module_class=&#8221;custom-list-item&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221;]<\/p>\n<ul>\n<li><span>Google Analytics<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;bullet 2&#8243; module_class=&#8221;custom-list-item&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221;]<\/p>\n<ul>\n<li><span>Google Ads<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;bullet 3&#8243; module_class=&#8221;custom-list-item&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221;]<\/p>\n<ul>\n<li><span>Google Tag Manager<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;bullet 4&#8243; module_class=&#8221;custom-list-item&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221;]<\/p>\n<ul>\n<li><span>Social media accounts\u00a0<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;bullet 5&#8243; module_class=&#8221;custom-list-item&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221;]<\/p>\n<ul>\n<li><span>Your website CMS &amp; hosting account<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;bullet 6&#8243; module_class=&#8221;custom-list-item&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; scroll_fade_enable=&#8221;on&#8221; motion_trigger_start=&#8221;top&#8221;]<\/p>\n<ul>\n<li><span>Email platform<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;#2 text continued&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p><span>There are some <a href=\"https:\/\/www.redthreadbrands.com\/service-details#digital-marketing-details\">digital ad campaign<\/a> situations where you may not own or have access to the platform being used, such as specific ad servers. These would be situations where the agency with which you are partnered holds the account and liability for the use of the platform and runs campaigns on your behalf. Providing you access may not be possible, as it would expose confidential information about other clients, or create a liability for the agency. But you SHOULD receive reports showing you information on your campaigns, and the agency should be able to answer any questions you may have.<\/span><\/p>\n<p><span>This certainly doesn\u2019t mean that you have to set all the accounts up yourself &#8211; you can have your agency do this for you. But if accounts are being set up on your behalf, make sure that you own them by having them established in your company\u2019s name and under an email address your company owns. If you decide to part ways, it can be surprising how your previous ad agency suddenly no longer has your best interests at heart.<\/span><span>\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;3. Don&#8217;t let your agency own your creative&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/owncreative.png&#8221; alt=&#8221;Own your own creative&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; admin_label=&#8221;#3 title&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_css_blurb_image=&#8221;min-width:100px;||margin-bottom:0;||text-align:center;&#8221;][\/et_pb_blurb][et_pb_text admin_label=&#8221;#3 Text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p><span><\/span><span>This is a touchy one. Some agencies will try to retain the intellectual property rights for the art they create on your behalf, asking you to pay additional fees for the art files. This should be stipulated in the contract that you sign. While we are staunch supporters of intellectual property rights, your agency is not making art for art\u2019s sake and <\/span><i><span>shouldn\u2019t<\/span><\/i><span> be reselling creative designed for your company to anyone else. You have hired them to create the work they do, and you have the right to that work &#8211; as long as you don\u2019t sign it away.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;4. Don\u2019t let your agency put their name at the bottom of your website&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/nameonwebsite.png&#8221; alt=&#8221;Don&#8217;t allow name on website&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_css_blurb_image=&#8221;min-width:100px;||text-align:center;||margin-bottom:0;&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6px|||||&#8221;]<\/p>\n<p><span><\/span>This one seems to be of little harm. What difference does it make to have a barely noticeable link in your footer? But people do notice (that\u2019s one reason your agency wants to put it there), and it looks amateurish. Your agency\u2019s work should speak for itself and if the site is that good, people will ask you who built it. If they did great work, and you want to do them a favor, leave them a positive review on the site of their choosing, or give them a <a href=\"https:\/\/www.facebook.com\/redthreadbrands\" target=\"_blank\" rel=\"noopener noreferrer\">shout-out on social media<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;50px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;5. Don\u2019t let your agency convince you they\u2019re magic&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/magic-1.png&#8221; alt=&#8221;magic&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;left&#8221; custom_css_blurb_image=&#8221;min-width:100px;||text-align:center;||margin-bottom:0;&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Sometimes, great advertising can feel like magic. It creates an emotion or a connection that reaches you at just the right time. It is relevant, timely, and tells a story. It evokes a reaction and &#8211; often more importantly &#8211; an action on the part of your audience.<\/p>\n<p>Great marketing is both an art and a science. It is not, however, magic. <a href=\"https:\/\/www.redthreadbrands.com\/service-details#integrated-marketing-details\">The best marketing has a solid strategy based on data analytics<\/a>. It is carefully crafted with an understanding of marketing principles. And while it does take experience and a certain amount of instinct to turn the data into a successful campaign, it is not magic. Ask your agency why they are making their decisions. Ask them to explain the data, and what it means about your target market. Ask them to explain successes and failures, and how those inform the next moves. Ask them to explain it until you understand. Do not accept \u201cproprietary information,\u201d \u201csecret sauce,\u201d or any other euphemism for \u201cwe don\u2019t know.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;20px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/squiggle.png&#8221; alt=&#8221;squiggle accent&#8221; title_text=&#8221;squiggle&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;135px&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;||20px|25px|false|false&#8221; scroll_scaling=&#8221;0|50|50|100|50%|100|100&#8243; scroll_blur_enable=&#8221;on&#8221; scroll_blur=&#8221;0|40|60|100|5px|0px|0px&#8221; motion_trigger_start=&#8221;top&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;styled quote 1&#8243; module_class=&#8221;blog-pullquote&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#6d0508&#8243; text_font_size=&#8221;35px&#8221; text_letter_spacing=&#8221;0.01em&#8221; text_line_height=&#8221;1.1em&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>An agency that is honest about the results they are driving for their clients will not balk at educating their clients about the work they are doing and ensuring you retain ownership of your accounts.<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#035a5e&#8221; module_class=&#8221;pullquote-underline&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;340px&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;200px&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;25px|||50px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;25px|||20px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|0&#8243; border_color_top=&#8221;#035a5e&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p><span>When it comes down to it, do work with an agency you trust, and who is a good fit for your business. An agency that is honest about the results they are driving for their clients will not balk at educating their clients about the work they are doing and ensuring you retain ownership of your accounts. Above all, make sure you talk to your agency and have a clear understanding of what decisions they are making, and why.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Looking to build a relationship with an agency you can trust?<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/contact&#8221; button_text=&#8221;connect with us&#8221; module_class=&#8221;custom-button&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We will preface this post with the comment that we know there are lots of honest, hard-working agencies in the world doing really phenomenal work. And then there are the ones that give the industry a bad name. The proverbial \u2018bad apples.\u2019\u00a0 These \u2018other\u2019 agencies are doing mediocre-at-best or often super-shady work &#8211; whether intentionally [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Never Should You Ever - 5 Things You Should Never Let Your Advertising\/Marketing Agency Do | Red Thread Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redthreadbrands.com\/blog\/5-things-marketing-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Never Should You Ever - 5 Things You Should Never Let Your Advertising\/Marketing Agency Do\" \/>\n<meta property=\"og:description\" content=\"We will preface this post with the comment that we know there are lots of honest, hard-working agencies in the world doing really phenomenal work. 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