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[et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tween0 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line1, 0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line2, 0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line3, 0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line4, 0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line5, 0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line6, 0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line7, 0.4, {strokeDashoffset: 0, ease:Linear.easeNone}));\t\t<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var scene0 = new ScrollMagic.Scene({triggerElement: \"#trigger-hustle\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tween0)<!-- [et_pb_line_break_holder] -->      .addTo(controller0);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/end arrow<!-- [et_pb_line_break_holder] -->  });<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h5><strong>Do the hustle? Maybe not.\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">No matter the industry you work in, it\u2019s almost impossible not to be scrolling through social media and see the same kind of ad. \u201cLearn how to turn {insert name of established career here} into the side hustle you\u2019ve been looking for.\u201d Is it just us, or is this infuriating? The language in ads like this is belittling, condescending, and dismissive to industry professionals who\u2019ve worked years to become experts in their fields, but that\u2019s not the biggest problem. The real issue is ads promoting &#8220;hustle culture&#8221; are toxic to the individuals they target. Don\u2019t get us wrong, if the goal is to further education, change careers, and build a better life for yourself then we are all for it! Fan that flame within you and let it burn, but if that\u2019s the case shouldn\u2019t we change the messaging?\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h5><strong>What \u201cside hustle\u201d looks like.\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">\u201cSide hustle\u201d conjures up images of stressful nights and weekends spent away from family and friends, trying desperately to create a business in your precious few free hours. Drive is beautiful, determination is necessary, and tenacity is vital when working for a better life, but hustle has a connotation all it\u2019s own. This brings us to our main point, the toxicity of \u201chustle culture.&#8221;<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;rhetoric text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221;]<\/p>\n<h5><strong>What exactly is this rhetoric doing to us?\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Over the last few years, social media has exploded with posts regarding the word \u201chustle.&#8221; Whether it\u2019s in an affirming meme or an ad for a side business, it\u2019s saturating our news feeds. Study after <\/span><a href=\"https:\/\/tcnjsignal.net\/2020\/02\/24\/hustle-culture-is-toxic-to-mental-health\/comment-page-1\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">study<\/span><\/a> <span style=\"font-weight: 400;\">is telling us that hustle culture is detrimental to our mental health. Eight out of ten Americans consider themselves stressed and 40% of Americans say they\u2019ve been more stressed in the last year (<\/span><a href=\"https:\/\/thriveglobal.com\/stories\/hustle-culture-constant-work-always-on-mental-health-tips\/\" targe=\"_blank\"><span style=\"font-weight: 400;\">Thrive Global study 2019<\/span><\/a><span style=\"font-weight: 400;\">), and yet, every time we turn around there\u2019s a new blog or post about what more we could be doing with our lives. 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text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]We live in a society where always being \u201con\u201d and mentally frazzled by work is not only a badge of honor but part of our identity.[\/et_pb_text][et_pb_divider color=&#8221;#035a5e&#8221; module_class=&#8221;pullquote-underline&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;380px&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;200px&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;25px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;25px|||25px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|2|0|0&#8243; border_color_top=&#8221;#035a5e&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;exhaustion text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h5><strong>Exhaustion isn\u2019t a badge of honor.\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Americans in general, even long before social media, have valued a long day&#8217;s work. Our work weeks and hours are cumulatively longer than those of European countries (like The Netherlands for example) and there\u2019s a learned guilt that comes with using well-earned vacation days. The more you work, the faster you get to the top, but where does it end? When have you worked enough, made enough money, accomplished enough to take a break? Ask that question to 20 business people and you\u2019ll never hear the same answer twice. We live in a society where always being \u201con\u201d and mentally frazzled by work is not only a badge of honor but part of our identity. In her 10 Guideposts for Wholehearted Living, Bren\u00e9 Brown tells us that we must \u201clet go of exhaustion as a status symbol and productivity as self-worth\u201d and \u201ccultivate play and\u00a0rest.\u201d\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;battery text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px||||false|false&#8221;]<\/p>\n<h5><strong>You can\u2019t give to others if you\u2019re running on empty.\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Play and rest. Most adults will tell you that they don\u2019t have to rest and they aren\u2019t children, so they don\u2019t play. Rest is non-negotiable for humans. Without it, to put it very simply, we die. We\u2019ve come to value anxiety and worry so much that when we do find ourselves in a moment of peace, we worry that we have nothing to worry about. We\u2019ve put ourselves in a race we will never win because the finish line keeps moving. If that\u2019s the case then why not sit down for a lap or two. Self-care isn\u2019t a new idea invented to boost Instagram engagement, though that\u2019s currently what it&#8217;s being used for, it\u2019s a real tool to help combat the stress of everyday life. 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_module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h5><strong>Engage in recreation and be present in your life.\u00a0<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">Now let\u2019s look at the other word, play. What Brown means here is to do things that relax you and make you happy. Perhaps that is playing with your children, making jewelry, painting even though you aren\u2019t very good at it, etc.\u2026. In short, hobbies. At red thread, we put A LOT of emphasis on work\/life balance. <a href=\"https:\/\/www.redthreadbrands.com\/team#about-tassel\" target=\"_blank\" rel=\"noopener noreferrer\">We have novelists, painters, actors, singers, crafters, farmers (and many more) all that make up our tassel.<\/a> Our Tuesday team meetings are filled with announcements about art shows, musicals, and publications, and it\u2019s the best part of the week. We let go of the word play as we age, but it\u2019s important to remember the sentiment behind it.<\/span><i><span style=\"font-weight: 400;\"> Play: Engage in activity for <\/span><\/i><b><i>enjoyment and recreation rather than a serious or practical\u00a0purpose. <\/i><\/b>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h5><strong>In conclusion<\/strong><\/h5>\n<p><span style=\"font-weight: 400;\">There\u2019s nothing wrong with working hard, but what is the real value in hustle culture? Most studies will tell you that there isn\u2019t one, and in our opinion, they are right. The \u201calways-on\u201d mentality that hustle culture creates leads to depression, anxiety, hypertension, irritability, hopelessness, low self-esteem, the list goes on. What it absolutely doesn\u2019t lead to is happiness. So do yourself a favor and give yourself a break. Close your eyes, take a breath and ask yourself what\u2019s really important. Chances are the answer is on the other side of the office door.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do the hustle? Maybe not.\u00a0 No matter the industry you work in, it\u2019s almost impossible not to be scrolling through social media and see the same kind of ad. \u201cLearn how to turn {insert name of established career here} into the side hustle you\u2019ve been looking for.\u201d Is it just us, or is this infuriating? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hobbies Not Hustle: The Problem With &quot;Hustle Culture&quot; | Red Thread Brands<\/title>\n<meta name=\"description\" content=\"The main point is the toxicity of \u201chustle culture\u201d. 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