{"id":6042,"date":"2021-04-13T06:00:31","date_gmt":"2021-04-13T11:00:31","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=6042"},"modified":"2023-03-09T13:22:48","modified_gmt":"2023-03-09T18:22:48","slug":"integrated-marketing-a-beginners-guide","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/integrated-marketing-a-beginners-guide\/","title":{"rendered":"Integrated Marketing: A Beginner’s Guide"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||5px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/youtu.be\/DW9JKAkxq4o” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||2px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Screen time is up 15%” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\u201cYour Screen Time was up 15% from last year\u2026\u201d<\/h2>\n

When the global pandemic<\/a> began to make headlines in March 2020, nearly every aspect of our daily lives was altered in some fashion. It\u2019s no surprise our online habits also reflected a change in routine. In 2019, adults spent a whopping 6 hours and 42 minutes online – more than a quarter of our day. Multiply that daily total by 365, it amounts to more than 100 days of time spent on the Internet<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_padding=”40px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_code admin_label=”100 days SVG” _builder_version=”4.16″ _module_preset=”default” scroll_scaling_enable=”on” global_colors_info=”{}”]<\/clipPath><\/clipPath><\/defs><\/g><\/g><\/svg>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Stay at home orders” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

When stay-at-home orders made face-to-face socializing, dining out, and traveling no longer viable leisure options, that number saw its largest increase in almost a decade: 15%! That means that in 2020, we added an additional hour of online time to our agendas, bringing the time spent consuming online media of some sort to\u00a0 7 hours and 50 minutes a day.\u00a0<\/a><\/p>\n

And while you may not have acknowledged the uptick in hours as your phone delivered another weekly screen usage report, there\u2019s no denying the numbers: on average, we\u2019re spending 1\/3rd of our entire year online. That\u2019s why now, more than ever, it may be advantageous for businesses to consider changing their marketing strategy.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Start with Digital Marketing” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Start with Digital Marketing<\/strong><\/h2>\n

If you\u2019re a small business, you may believe you don\u2019t have the time or money to market. But know that digital marketing<\/a> captures a larger market share than all traditional marketing methods combined. You\u2019re selling your potential business gains short if you don\u2019t consider starting by adding digital marketing to the mix. Online marketing benefits include:<\/p>\n