{"id":6764,"date":"2021-05-25T06:00:04","date_gmt":"2021-05-25T11:00:04","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=6764"},"modified":"2022-06-24T11:25:42","modified_gmt":"2022-06-24T16:25:42","slug":"top-10-tactics-purpose-led-companies-should-be-implementing","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/top-10-tactics-purpose-led-companies-should-be-implementing\/","title":{"rendered":"Top 10 Tactics Purpose-Led Companies Should be Implementing"},"content":{"rendered":"

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This article is the 4th installment in a series on Purpose for Business. You can start here, but if this is your first visit, you may want to read about:<\/p>\n

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Our Love-Hate Relationship with\u00a0Purpose<\/a><\/p>\n

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Whether Your Customers Care About Your Values<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.7.7″ _module_preset=”default” custom_padding=”15px|15px|15px|15px|false|false” custom_css_before=”content: ”;|| position: absolute;|| top: 0;|| left: 0;|| width: 100%;|| height: 100%;|| border: 1px solid #ed1d24;|| transform: rotate(||-3deg||);||z-index:2;” custom_css_after=”content: ”;|| position: absolute;|| top: 0;|| left: 0;|| width: 100%;|| height: 100%;|| border: 1px solid #ed1d24;||z-index:1;”][et_pb_image src=”https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/05\/Fire_icon.png” alt=”Fire” title_text=”Fire_icon” url=”https:\/\/www.redthreadbrands.com\/blog\/purpose-why-it-matters-in-business-and-why-you-should-care\/” url_new_window=”on” align=”center” admin_label=”fire” _builder_version=”4.7.7″ _module_preset=”default” positioning=”relative” z_index=”2″ scroll_scaling_enable=”on” motion_trigger_start=”bottom”][\/et_pb_image][et_pb_text _builder_version=”4.7.7″ _module_preset=”default” positioning=”relative” z_index=”3″]<\/p>\n

Why Purpose Matters in Business and Why You Should\u00a0Care<\/a><\/p>\n

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The Purpose-Led Company<\/h2>\n

We\u2019ve spent a lot of time talking about what Purpose is in business and why you should care – but what does it look like when a company is Purpose-Led? We\u2019ve said that it\u2019s not enough to pick a purpose and values and dedicate a wall in the office to them – you have to put your money where your mouth is by implementing and living your business Purpose. Here are some examples of ways that Purpose-Led companies implement their Purpose to drive results in their everyday operations.<\/p>\n

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1. Hiring & Firing by Purpose & Values<\/h3>\n

It makes logical sense that your company will want to share your Purpose, values, and behaviors with your employees, but you need to take it several steps further and make it actionable. Purpose-led companies will utilize their Purpose, values, and behaviors to develop their HR and recruiting policies. When people understand who you are as a company and what the expectations are for employees within it, they can make informed decisions about their participation. This means explaining your Purpose and values in interviews. Ask questions that help interviewers understand whether or not the interviewee is a good cultural fit. It also means clearly setting value and behavior expectations in HR policies. Identify in reviews where employees are meeting – or failing to meet –\u00a0 these expectations.<\/p>\n

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