{"id":7426,"date":"2021-06-22T09:09:28","date_gmt":"2021-06-22T14:09:28","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=7426"},"modified":"2022-06-24T11:21:07","modified_gmt":"2022-06-24T16:21:07","slug":"theres-a-process-for-that-the-importance-of-organization-in-achieving-your-marketing-goals","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/theres-a-process-for-that-the-importance-of-organization-in-achieving-your-marketing-goals\/","title":{"rendered":"There\u2019s A Process For That:  The Importance of Organization in Achieving Your Marketing Goals"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/6_2021_RTBblog_TheresaProcessForThat_headerimage.png&#8221; alt=&#8221;male going through project process&#8221; title_text=&#8221;6_2021_RTBblog_TheresaProcessForThat_headerimage&#8221; admin_label=&#8221;full width blog image&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_code admin_label=&#8221;Animation Scripts&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<script src=\"https:\/\/redthreadbrands.com\/js\/ScrollMagic.js\"><\/script><!-- [et_pb_line_break_holder] --><script src=\"https:\/\/redthreadbrands.com\/js\/TweenMax.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script src=\"https:\/\/redthreadbrands.com\/js\/animation.gsap.js\"><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]Creativity. Solutions. Results. These are some of the common goals of marketers when developing a new brand strategy, advertising campaign, or marketing plan. While there are some important things to keep in mind during the initial brainstorming stages of any major project, that\u2019s a topic for a different blog. As an account manager, I am here to talk about what happens AFTER these initial strategy and creative brainstorming sessions, why it\u2019s so important, and how to manage it successfully.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/Idea_bulb.png&#8221; alt=&#8221;idea &#8211; lightbulb graphic&#8221; title_text=&#8221;Idea_bulb&#8221; align=&#8221;center&#8221; admin_label=&#8221;idea lightbulb&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|-0.5|0|0&#8243;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/Idea_girl.png&#8221; alt=&#8221;girl with an idea&#8221; title_text=&#8221;Idea_girl&#8221; align=&#8221;center&#8221; admin_label=&#8221;girl with idea&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243;][\/et_pb_image][et_pb_text disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;idea sidebar desktop&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#006c69&#8243; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243;]The \u201cWhat\u201d is important and so is the \u201cHow\u201d&#8230;but at red thread, we make sure we always <a href=\"https:\/\/simonsinek.com\/product\/start-with-why\/\" target=\"_blank\" rel=\"noopener\">Start With Why<\/a>\u2026..and we highly recommend Simon Sinek\u2019s book by that title!<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;So you have a great idea, now what?&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2><b>So you have a great idea. Now\u00a0what?\u00a0<\/b><\/h2>\n<p>You\u2019ve done your homework. You know what goals you want to achieve and what problems you need to solve. You have the research to back it up. You\u2019ve looked at all of the information individually and as a team. You\u2019ve stayed awake nights thinking about it. Finally, after multiple brainstorming sessions, your team has come up with a BIG IDEA. (Hint: A BIG IDEA usually takes the form of \u201cOk, so here\u2019s what we need to do.\u201d) Congratulations &#8211; you have the \u201cWhat\u201d figured out! Now it\u2019s time to think about the \u201cHow.\u201d That\u2019s where organization (and your friendly neighborhood account manager) comes in.<br \/>\n[\/et_pb_text][et_pb_code disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Curved Arrow SVG&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-curvedArrow\"><\/div>\n<p> <!-- [et_pb_line_break_holder] --><svg id=\"CornerArrow\" viewBox=\"0 0 183.3 191.99\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<style><!-- [et_pb_line_break_holder] -->    #CornerArrow {<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      max-width:185px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  <\/style>\n<p><!-- [et_pb_line_break_holder] -->  <path id=\"CornerLine\" d=\"M180.87,9.21c4.25,28.8,4.51,60.89,4.25,77.29-.09,6.17-1,67.84-5.73,77.6-3.26,6.66-8,7-14.06,7.76s-24.13,1.63-30.15,2.06c-7.52.53-31.17.94-38.7,1.23-14.68.56-69.39.52-84.07.08\" transform=\"translate(-4.89 -6.21)\" style=\"fill: none;stroke: #ff171f;stroke-linecap: round;stroke-linejoin: round;stroke-width: 6px\"\/><!-- [et_pb_line_break_holder] -->  <path id=\"CornerPoint\" d=\"M20.93,153c-2.79,4-5.52,8-8.26,12-2.47,3.59-6.06,7.6-4.31,12.26,1.4,3.75,5.73,6.6,8.66,9.11A73.12,73.12,0,0,0,29.1,195.2\" transform=\"translate(-4.89 -6.21)\" style=\"fill: none;stroke: #ff171f;stroke-linecap: round;stroke-linejoin: round;stroke-width: 6px\"\/><!-- [et_pb_line_break_holder] --><\/svg>[\/et_pb_code][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%1%%&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;70px&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|-0.5|0|0&#8243; custom_css_blurb_content=&#8221;display:block;&#8221;][\/et_pb_blurb][et_pb_text disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;idea sidebar desktop&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#006c69&#8243; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243;]The \u201cWhat\u201d is important and so is the \u201cHow\u201d&#8230;but at red thread, we make sure we always <a href=\"https:\/\/simonsinek.com\/product\/start-with-why\/\" target=\"_blank\" rel=\"noopener\">Start With Why<\/a>\u2026..and we highly recommend Simon Sinek\u2019s book by that title!<br \/>\n[\/et_pb_text][et_pb_code admin_label=&#8221;arrow js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  function pathPrepare ($el2a) {<!-- [et_pb_line_break_holder] -->    var lineLength2a = $el2a[0].getTotalLength();<!-- [et_pb_line_break_holder] -->    $el2a.css(\"stroke-dasharray\", lineLength2a + 150);<!-- [et_pb_line_break_holder] -->    $el2a.css(\"stroke-dashoffset\", lineLength2a + 150);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var $point = $('#CornerPoint');<!-- [et_pb_line_break_holder] -->var $line = $('#CornerLine');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ prepare SVG<!-- [et_pb_line_break_holder] -->pathPrepare($line);<!-- [et_pb_line_break_holder] -->pathPrepare($point);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ init controller<!-- [et_pb_line_break_holder] -->var controller2a = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tween2a = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line,0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($point,0.6, {strokeDashoffset: 0, ease:Linear.easeNone}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var scene2a = new ScrollMagic.Scene({triggerElement: \"#trigger-curvedArrow\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tween2a)<!-- [et_pb_line_break_holder] -->      .addTo(controller2a);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Time to make a plan&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h2><b>Time to make a plan.\u00a0<\/b><\/h2>\n<p>Without a road map (or GPS), you probably aren\u2019t arriving at that previously-unknown destination. And without a plan, you won\u2019t achieve your brand-new-and-exciting marketing goals. Read that sentence again. Marketing is complex. There are so many people, ideas, and steps involved. Your BIG IDEA is not going to just magically come to fruition. You need a plan.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;idea js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-idea\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.idea', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage = new ScrollMagic.Scene({triggerElement: \"#trigger-idea\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/Plan_flipped.png&#8221; alt=&#8221;boy &#8211; making a plan graphic&#8221; title_text=&#8221;Plan_flipped&#8221; align=&#8221;center&#8221; admin_label=&#8221;girl with idea&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243; scroll_horizontal_motion=&#8221;0|50|50|100|1|0|0&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; module_class=&#8221;idea&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Time to make a plan continued&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]If you\u2019re like us, you have not one but <a href=\"https:\/\/www.redthreadbrands.com\/team\" target=\"_blank\" rel=\"noopener\">THREE amazing account managers<\/a> who can help you make this plan (cue superhero music)! If not, never fear! You just need one (preferably naturally organized) person on your team who can help outline who is responsible for what. Then it is each individual\u2019s responsibility to manage their part of the process. And your elected organized person will guide the overall process by checking in with individuals along the way. Or you can always <a href=\"https:\/\/www.redthreadbrands.com\/contact\" target=\"_blank\" rel=\"noopener\">hire red thread brands<\/a> to help you with this&#8230;I hear they\u2019re amazing ;)[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;800px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;60px||35px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/figureOutHow.png&#8221; alt=&#8221;Figuring out How&#8221; title_text=&#8221;figureOutHow&#8221; align=&#8221;center&#8221; admin_label=&#8221;figuring out how graphic&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_scaling_enable=&#8221;on&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;figuring out how callout&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Franklin Gothic URW Heavy||||||||&#8221; header_3_text_color=&#8221;#6d0508&#8243; header_3_font_size=&#8221;57px&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; header_3_font_size_tablet=&#8221;50px&#8221; header_3_font_size_phone=&#8221;30px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h3 style=\"font-weight: 800 !important;\">Put your big ideas into action by figuring out the HOW.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;how-to execute your &#8216;how'&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2><b>How To Execute Your \u2018How\u2019: A Guide<\/b><\/h2>\n<p>If you\u2019ve never really tried to officially organize the execution of a BIG IDEA before, it may seem a little daunting at first. Here are a few tips to consider to help you get you started.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Work backwards title&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;||0px||false|false&#8221;]<\/p>\n<h2><strong>Work backwards.<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;Arrow backwards SVG&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-10px||||false|false&#8221;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-arrow\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><svg id=\"BackwardsArrow\" width=\"500\" viewBox=\"0 0 500.22 65.94\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<style><!-- [et_pb_line_break_holder] -->    #BackwardsArrow {<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      max-width:500px;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  <\/style>\n<p><!-- [et_pb_line_break_holder] -->  <g><!-- [et_pb_line_break_holder] -->      <path id=\"FilledCircle\" d=\"M479.27,35h0a11.58,11.58,0,1,0,11.57-11.76A11.67,11.67,0,0,0,479.27,35Z\" transform=\"translate(-3.12 -2.13)\" style=\"fill: rgba(255,255,255,0);\"\/><!-- [et_pb_line_break_holder] -->   <path id=\"ArrowBottom\" d=\"M4.62,35.18,30,66.57\" transform=\"translate(-3.12 -2.13)\" style=\"fill: none;stroke: #ed1d24;stroke-linecap: round;stroke-linejoin: round;stroke-width: 3px\"\/><!-- [et_pb_line_break_holder] -->    <path id=\"ArrowTop\" d=\"M30,3.63,4.62,35\" transform=\"translate(-3.12 -2.13)\" style=\"fill: none;stroke: #ed1d24;stroke-linecap: round;stroke-linejoin: round;stroke-width: 3px\"\/><!-- [et_pb_line_break_holder] -->    <path id=\"ArrowLine\" d=\"M476.73,35.13H4.64\" transform=\"translate(-3.12 -2.13)\" style=\"fill: none;stroke: #ed1d24;stroke-linecap: round;stroke-linejoin: round;stroke-width: 3px\"\/><!-- [et_pb_line_break_holder] -->    <path id=\"DrawnCircle\" d=\"M485.49,46.31a12,12,0,0,1-5.37-4.38,12.27,12.27,0,0,1-.06-13.61,12,12,0,0,1,5.24-4.38,11.56,11.56,0,0,1,4.63-1,11.78,11.78,0,0,1,6.66,2.07,12.17,12.17,0,0,1,5.25,10,12.11,12.11,0,0,1-5,9.85\" transform=\"translate(-3.12 -2.13)\" style=\"fill: none;stroke: #ed1d24;stroke-linecap: round;stroke-linejoin: round;stroke-width: 3px\"\/><!-- [et_pb_line_break_holder] -->  <\/g><!-- [et_pb_line_break_holder] --><\/svg>[\/et_pb_code][et_pb_code admin_label=&#8221;backwards arrow js script&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->function pathPrepare ($el2) {<!-- [et_pb_line_break_holder] -->    var lineLength2 = $el2[0].getTotalLength();<!-- [et_pb_line_break_holder] -->    $el2.css(\"stroke-dasharray\", lineLength2 + 70);<!-- [et_pb_line_break_holder] -->    $el2.css(\"stroke-dashoffset\", lineLength2 + 70);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var $line = $('#ArrowLine');<!-- [et_pb_line_break_holder] -->var $top = $('#ArrowTop');<!-- [et_pb_line_break_holder] -->var $bottom = $('#ArrowBottom');<!-- [et_pb_line_break_holder] -->var $circle = $('#DrawnCircle');<!-- [et_pb_line_break_holder] -->\/\/ prepare SVG<!-- [et_pb_line_break_holder] -->pathPrepare($line);<!-- [et_pb_line_break_holder] -->pathPrepare($circle);<!-- [et_pb_line_break_holder] -->pathPrepare($top);<!-- [et_pb_line_break_holder] -->pathPrepare($bottom);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ init controller<!-- [et_pb_line_break_holder] -->var controller2 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tween2 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($circle, 0.3, {strokeDashoffset: 0, ease:Linear.easeNone,  fill: \"#74efdb\"})) <!-- [et_pb_line_break_holder] -->.add(TweenMax.to($circle,0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($line,0.4, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($top,0.2, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($bottom,0.2, {strokeDashoffset: 0, ease:Linear.easeNone}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var scene2 = new ScrollMagic.Scene({triggerElement: \"#trigger-arrow\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tween2)<!-- [et_pb_line_break_holder] -->      .addTo(controller2);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;work backwards continued&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-30px||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221;]Start with the end. What is the final step, and WHEN does it need to happen? Put it on the calendar. Then consider the step right before that. When would it need to be done in order for the final step to happen on time? Mark that date down as well. Then move to the step before that, and the step before that, and the step before that. Before you know it, you\u2019ll be at step one! (AND you\u2019ll know when that first step needs to be started and completed.) Remember to leave a little wiggle room if possible, because life happens. Overall, you want to set deadlines that are both timely and realistic. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;40px||||false|false&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;tasks js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-tasks\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage1 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage1 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.tasks', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage1 = new ScrollMagic.Scene({triggerElement: \"#trigger-tasks\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage1)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage1);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/AssignTask.png&#8221; alt=&#8221;girl checking off assigned tasks&#8221; title_text=&#8221;AssignTask&#8221; align=&#8221;center&#8221; admin_label=&#8221;tasks image&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; hover_enabled=&#8221;0&#8243; module_class=&#8221;tasks&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Know who&#8217;s responsible&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>Know who is responsible for each and every step.\u00a0<\/b><\/h2>\n<p>Just like every step has a deadline, every single part of the process has to be owned by someone on the team. Without ownership, tasks will not be completed on time. Make sure everyone understands who is responsible for what. Then think of it like a relay race, and don\u2019t drop the baton! [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;40px||||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Communicate!&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>Communicate!<\/b><\/h2>\n<p>This is so important. As you complete each task on your list, TELL SOMEONE YOU DID IT. In other words, pass the baton. Basically, you should in some shape\/form\/fashion say to your teammate \u201cI did X. Looking at the plan, I see that Y is next, and that you are taking charge of that, so I wanted to let you know that you can move forward when you are ready!\u201d There are multiple ways to communicate this, and it all depends on your team dynamic and the generally accepted and agreed-upon forms of communication.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;communicate js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-communicate\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage2 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage2 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.communicate', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage2 = new ScrollMagic.Scene({triggerElement: \"#trigger-communicate\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage2)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage2);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/Communicate.png&#8221; alt=&#8221;girl at computer desk, communicating with three other women over the internet&#8221; title_text=&#8221;Communicate&#8221; align=&#8221;center&#8221; admin_label=&#8221;communicate image&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; hover_enabled=&#8221;0&#8243; module_class=&#8221;communicate&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;Communicate continued&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<span style=\"font-weight: 400;\">At red thread, we LOVE talking to each other on <\/span><a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\">, but when it comes to processes, we do all of our communication about completed steps in <\/span><a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><span style=\"font-weight: 400;\">, our project management software. Which brings me to my next tip.\u00a0<\/span><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;pm js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-pm\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage3 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage3 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.pm', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage3 = new ScrollMagic.Scene({triggerElement: \"#trigger-pm\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage3)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage3);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/ProjectManagement.png&#8221; alt=&#8221;man managing project&#8221; title_text=&#8221;ProjectManagement&#8221; align=&#8221;center&#8221; admin_label=&#8221;project management graphic&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; hover_enabled=&#8221;0&#8243; module_class=&#8221;pm&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;project management software&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>If possible, use some kind of project management software.\u00a0<\/b><\/h2>\n<p>It really, truly helps. Trust me. Project management software saves time and energy, which ultimately means money. We love Asana (not just because it has cute features like magical creatures who fly across the screen when you check off a task), but there are other software systems available as well.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||0px||false|false&#8221; custom_padding_tablet=&#8221;0px||||false|false&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;project management software continued&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]Shop around and find one you like, then do a little training with your team to learn how to put it to best use. I realize this takes a little time on the front end, but if you are executing multiple projects every year, this will save you so much frustration. Searching through emails trying to find that thread with the information you need is no fun for anyone.<\/p>\n<p>Project management software helps to streamline your process by putting all of the information in one place where everyone on the team can find it at any point. Need to know the status of your project? Just read the last comment posted, or take a look at who checked off the last task. It\u2019s as simple as that, and so worthwhile.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; custom_css_main_element=&#8221;display:flex;||align-items:center;&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#ed1d24&#8243; border_style_all=&#8221;dashed&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;software js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-software\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage4 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage4 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.software', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage4 = new ScrollMagic.Scene({triggerElement: \"#trigger-software\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage4)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage4);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/Training_alt.png&#8221; alt=&#8221;Client Project Management Software Training Graphic&#8221; title_text=&#8221;Training_alt&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; admin_label=&#8221;software image&#8221; module_class=&#8221;software&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%1%%&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;70px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|-0.5|0|0&#8243; custom_css_blurb_content=&#8221;display:block;&#8221;][\/et_pb_blurb][et_pb_text admin_label=&#8221;project management software continued&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#006c69&#8243; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243;]At red thread brands, we train all of our clients on how to use Asana, so that they can see what we see as we manage their projects. We are able to tailor our processes to meet individual client needs, and Asana makes that easy to do. If you work with us, you won\u2019t have to worry about us flooding your email inbox &#8211; we\u2019ll put everything in one concise place that is easy for you to access, and we\u2019ll show you step-by-step how to navigate each of your projects with ease. As an added bonus, this type of communication offers full transparency when it comes to seeing how your projects are being managed.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;schedule times to check in&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>Schedule times to check\u00a0in.<\/b><\/h2>\n<p>Even with all of the digital communication in the world, occasional face-to-face communication can prove invaluable in keeping everyone on the same page and moving your project forward. As part of your overall process, make sure to schedule regular check-in meetings, and get them on the calendar. If possible, have your elected organized person create an agenda for each one as it approaches, so you don\u2019t waste anyone\u2019s time.<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;clock js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-clock\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage5 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage5 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.clock', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage5 = new ScrollMagic.Scene({triggerElement: \"#trigger-clock\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage5)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage5);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/Schedule.png&#8221; alt=&#8221;calendar, clock, schedule&#8221; title_text=&#8221;Schedule&#8221; align=&#8221;center&#8221; admin_label=&#8221;clock calendar image&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; module_class=&#8221;clock&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#ed1d24&#8243; border_style_all=&#8221;dashed&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;schedule js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-schedule\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage6 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage6 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.schedule', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage6 = new ScrollMagic.Scene({triggerElement: \"#trigger-schedule\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage6)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage6);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/ClientMeeting.png&#8221; alt=&#8221;Online client meeting&#8221; title_text=&#8221;ClientMeeting&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; admin_label=&#8221;schedule image&#8221; module_class=&#8221;schedule&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;schedule times to check in&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#006c69&#8243; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243;]At red thread, we always schedule regular touch-base meetings with our clients, and run them with an agenda on our end, while leaving plenty of time for any agenda our clients may come to the table with on their end. We are also happy to set up additional meetings and calls with clients as requested and needed &#8211; we love nothing more than spending valuable time with our clients!<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;detailed notes&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>Take detailed notes. <\/b><\/h2>\n<p>All along the way, important pieces of information will come to your collective attention. Make sure someone writes them down! 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It is also extremely helpful if we end up doing a similar project for another client, and informs us on how to continuously improve our processes as we move forward. Which brings me to my next point. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;flexible swirl line&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-swirl\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><svg id=\"about-swirl\" viewBox=\"0 0 125.17 568.8\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<style><!-- [et_pb_line_break_holder] -->  #about-swirl {<!-- [et_pb_line_break_holder] -->\/*width:100%;<!-- [et_pb_line_break_holder] -->max-width:130px;*\/<!-- [et_pb_line_break_holder] -->  height:100%;<!-- [et_pb_line_break_holder] -->  max-height:480px;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] -->  <path id=\"swirlLine\" d=\"M7.28,7.77C47.6,22.86,74.65,62,79.93,104.07a110.54,110.54,0,0,1-7.4,56.15C64.2,180.32,51.38,198,39.84,216.27c-10.72,17-21.36,35.71-22.55,56.25-1.38,23.8,10.33,45.48,25.13,63.31C72.86,372.51,119,401,123.23,453a66.68,66.68,0,0,1-6.38,34.28c-5,10.46-12.68,19.32-19.42,28.66-6,8.3-11.27,17-12.64,27.3-1.12,8.46.25,18.34,7.76,23.54a7.07,7.07,0,0,1,.92.77\" transform=\"translate(-2.78 -3.27)\" style=\"fill: none;stroke: #ff171f;stroke-linecap: round;stroke-linejoin: round;stroke-width: 9px\"\/><!-- [et_pb_line_break_holder] --><\/svg><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;swirl js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  function pathPrepare ($el1) {<!-- [et_pb_line_break_holder] -->    var lineLength1 = $el1[0].getTotalLength();<!-- [et_pb_line_break_holder] -->    $el1.css(\"stroke-dasharray\", lineLength1 + 55);<!-- [et_pb_line_break_holder] -->    $el1.css(\"stroke-dashoffset\", lineLength1 + 55);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var $swirlLine = $(\"path#swirlLine\");<!-- [et_pb_line_break_holder] -->\/\/var $swirlArrow = $(\"path#swirlArrow\");<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ prepare SVG<!-- [et_pb_line_break_holder] -->pathPrepare($swirlLine);<!-- [et_pb_line_break_holder] -->\/\/pathPrepare($swirlArrow);<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ init controller<!-- [et_pb_line_break_holder] -->var controller1 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tween1 = new TimelineMax()<!-- [et_pb_line_break_holder] -->   \/\/ .add(TweenMax.to($line0, 0.9, {strokeDashoffset: 0, ease:Linear.easeNone})) \/\/ draw word for 0.9<!-- [et_pb_line_break_holder] -->    .add(TweenMax.to($swirlLine, 0.9, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] -->   .add(TweenMax.to(\"#about-swirl path\", 1.3, {stroke: \"#ed1d24\", ease:Linear.easeNone}), 0);\t\t\t\/\/ change color during the whole thing<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var scene1 = new ScrollMagic.Scene({triggerElement: \"#trigger-swirl\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tween1)<!-- [et_pb_line_break_holder] -->      .addTo(controller1);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;be flexible&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>Be ready to be flexible. <\/b><\/h2>\n<p>Even though you made a detailed plan, it\u2019s important to constantly evaluate before, during, and after the execution of that project. Be open to improving or even completely changing your process along the way. You don\u2019t want to get stuck in a rut before you\u2019ve even begun! Always ask yourself \u201cIs there a better way to do this?\u201d If the answer is yes, go back up a few tips&#8230;and <em>communicate<\/em>! Tell your project manager you may have landed on a better solution to the problem at hand. Project managers: Stay open to new ideas from your team! Since most projects are a group effort, you may not see an issue with an individual task when you are looking at the big picture. But the person assigned to complete that task will. If someone on your team comes to you with a problem, try to help them solve it. Likewise, if they come to you with a solution, consider incorporating it into the process. Remember that there\u2019s always more than one way to achieve any goal. Be in the business of constantly seeking the smartest and most efficient way.<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;evaluate&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>Evaluate. <\/b><\/h2>\n<p>Hooray, you completed your project! Now it\u2019s time to evaluate your results. Did you finish on time? What problems did you encounter along the way? What were the solutions? Are there solutions that might work better next time? What happened that you didn\u2019t expect? What was your return on investment? What successes do you have to celebrate? What could be done better next time? All of these are important questions to consider as your team becomes a well-organized marketing machine. [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;evaluate js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-evaluate\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage8 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage8 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.evaluate', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage8 = new ScrollMagic.Scene({triggerElement: \"#trigger-evaluate\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage8)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage8);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/06\/Evaluate-crop.png&#8221; alt=&#8221;evaluate graphic&#8221; title_text=&#8221;Evaluate-crop&#8221; align=&#8221;center&#8221; admin_label=&#8221;evaluate image&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; hover_enabled=&#8221;0&#8243; module_class=&#8221;evaluate&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;final thoughts&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p>If you remember nothing else from reading this blog, remember this: Without a \u201cHow\u201d you will not successfully achieve your \u201cWhat.\u201d You may firmly believe in WHY you are doing something, and know exactly WHAT you want to do, but without that final piece &#8211; HOW you are going to achieve it &#8211; you\u2019ll probably end up right back where you started&#8230; with a lot of great ideas that never saw the light of day. So start investing in your organizational process now, and you\u2019ll be on your way to actually reaching those BIG IDEA goals! And that\u2019s <a href=\"http:\/\/www.redthreadbrands.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> igniting passion with action<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to put your BIG IDEA into action?<\/span><br \/>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.redthreadbrands.com\/contact&#8221; button_text=&#8221;contact us&#8221; module_class=&#8221;custom-button&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creativity. Solutions. Results. These are some of the common goals of marketers when developing a new brand strategy, advertising campaign, or marketing plan. While there are some important things to keep in mind during the initial brainstorming stages of any major project, that\u2019s a topic for a different blog. As an account manager, I am [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p><span style=\"font-weight: 400;\">Creativity. Solutions. Results. These are some of the common goals of marketers when developing a new brand strategy, advertising campaign, or marketing plan. While there are some important things to keep in mind during the initial brainstorming stages of any major project, that\u2019s a topic for a different blog. As an account manager, I am here to talk about what happens AFTER these initial strategy and creative brainstorming sessions, why it\u2019s so important, and how to manage it successfully.\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>So you have a great idea. Now what?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">You\u2019ve done your homework. You know what goals you want to achieve and what problems you need to solve. You have the research to back it up. You\u2019ve looked at all of the information individually and as a team. You\u2019ve stayed awake nights thinking about it. Finally, after multiple brainstorming sessions, your team has come up with a BIG IDEA. (Hint: A BIG IDEA usually takes the form of \u201cOk, so here\u2019s what we need to do.\u201d) So you have the \u201cWhat\u201d figured out! Congratulations! Now it\u2019s time to think about the \u201cHow.\u201d That\u2019s where organization (and your friendly neighborhood account manager) comes in.<\/span><\/p><p>\u00a0<\/p><p><i><span style=\"font-weight: 400;\">(Side bar: The \u2018\u201cWhat\u201d is important and so is the \u201cHow\u201d...but at red thread, we make sure we always <\/span><\/i><a href=\"https:\/\/simonsinek.com\/product\/start-with-why\/\"><i><span style=\"font-weight: 400;\">Start With Why<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u2026..and we highly recommend Simon Sinek\u2019s book by that title!)\u00a0<\/span><\/i><\/p><p>\u00a0<\/p><h2><b>Time to make a plan.\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Without a road map (or GPS), you probably aren\u2019t arriving at that previously-unknown destination. And without a plan, you won\u2019t achieve your brand-new-and-exciting marketing goals. Read that sentence again. Marketing is complex. There are so many people, ideas, and steps involved. Your BIG IDEA is not going to just magically come to fruition. You need a plan. If you\u2019re like us, you have not one but <\/span><a href=\"https:\/\/www.redthreadbrands.com\/team\"><span style=\"font-weight: 400;\">THREE amazing account managers <\/span><\/a><span style=\"font-weight: 400;\">who can help you make this plan (cue superhero music)! If not, never fear! You just need one (preferably naturally organized) person on your team who can help outline who is responsible for what. Then it is each individual\u2019s responsibility to manage their part of the process. And your elected organized person will guide the overall process by checking in with individuals along the way. (Or, you can <\/span><a href=\"https:\/\/www.redthreadbrands.com\/contact\"><span style=\"font-weight: 400;\">hire red thread brands<\/span><\/a><span style=\"font-weight: 400;\"> to help you with this...I hear they\u2019re pretty great.)<\/span><\/p><p>\u00a0<\/p><h2><b>How To Execute Your \u2018How\u2019: A Guide<\/b><\/h2><p><span style=\"font-weight: 400;\">If you\u2019ve never really tried to officially organize the execution of a BIG IDEA before, it may seem a little daunting at first. Here are a few tips to consider to help you get you started.<\/span><\/p><p>\u00a0<\/p><h2><b>Work backwards.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Start with the end. What is the final step, and WHEN does it need to happen? Put it on the calendar. Then consider the step right before that. When would it need to be done in order for the final step to happen on time? Mark that date down as well. Then move to the step before that, and the step before that, and the step before that. Before you know it, you\u2019ll be at step one! (AND you\u2019ll know when that first step needs to be started and completed.) Remember to leave a little wiggle room if possible, because life happens. Overall, you want to set deadlines that are both timely and realistic.\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>Know who is responsible for each and every step.\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Just like every step has a deadline, every single part of the process has to be owned by someone on the team. Without ownership, tasks will not be completed on time. Make sure everyone understands who is responsible for what. Then think of it like a relay race, and don\u2019t drop the baton!\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>Communicate!<\/b><\/h2><p><span style=\"font-weight: 400;\">This is so important. As you complete each task on your list, TELL SOMEONE YOU DID IT. In other words, pass the baton. Basically, you should in some shape\/form\/fashion say to your teammate \u201cI did X. Looking at the plan, I see that Y is next, and that you are taking charge of that, so I wanted to let you know that you can move forward when you are ready!\u201d There are multiple ways to communicate this, and it all depends on your team dynamic and the generally accepted and agreed-upon forms of communication. At red thread, we LOVE talking to each other on <\/span><a href=\"https:\/\/slack.com\/\"><span style=\"font-weight: 400;\">Slack<\/span><\/a><span style=\"font-weight: 400;\">, but when it comes to processes, we do all of our communication about completed steps in <\/span><a href=\"https:\/\/asana.com\/\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><span style=\"font-weight: 400;\">, our project management software. Which brings me to my next tip.\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>If possible, use some kind of project management software.\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">It really, truly helps. Trust me. Project management software saves time and energy, which ultimately means money. We love Asana (not just because it has cute features like magical creatures who fly across the screen when you check off a task), but there are other software systems available as well. Shop around and find one you like, then do a little training with your team to learn how to put it to best use. I realize this takes a little time on the front end, but if you are executing multiple projects every year, this will save you so much frustration. Searching through emails trying to find that thread with the information you need is no fun for anyone. Project management software helps to streamline your process by putting all of the information in one place where everyone on the team can find it at any point. Need to know the status of your project? Just read the last comment posted, or take a look at who checked off the last task. It\u2019s as simple as that, and so worthwhile.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">(Side bar: At red thread brands, <\/span><\/i><a href=\"https:\/\/www.redthreadbrands.com\/service-details%23integrated-marketing-details&sa=D&source=editors&ust=1620943338267000&usg=AOvVaw2B-3rvhNRuZfYClQ9r6l_t\"><b><i>we train all of our clients <\/i><\/b><\/a><i><span style=\"font-weight: 400;\">on how to use Asana, so that they can see what we see as we manage their projects. We are able to tailor our processes to meet individual client needs, and Asana makes that easy to do. If you work with us, you won\u2019t have to worry about us flooding your email inbox - we\u2019ll put everything in one concise place that is easy for you to access, and we\u2019ll show you step-by-step how to navigate each of your projects with ease.)<\/span><\/i><\/p><p>\u00a0<\/p><h2><b>Schedule times to check in.<\/b><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Even with all of the digital communication in the world, occasional face-to-face communication can prove invaluable in keeping everyone on the same page and moving your project forward. As part of your overall process, make sure to schedule regular check-in meetings, and get them on the calendar. If possible, have your elected organized person create an agenda for each one as it approaches, so you don\u2019t waste anyone\u2019s time.\u00a0<\/span><\/p><p><i><span style=\"font-weight: 400;\">(Side bar: At red thread, we always schedule regular touch-base meetings with our clients, and run them with an agenda on our end, while leaving plenty of time for any agenda our clients may come to the table with on their end. We are also happy to set up additional meetings and calls with clients as requested and needed - we love nothing more than spending valuable time with our clients!)\u00a0<\/span><\/i><\/p><p>\u00a0<\/p><h2><b>Take detailed notes.\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">All along the way, important pieces of information will come to your collective attention. Make sure someone writes them down! As mentioned above, the red thread team loves Asana, and that\u2019s where we put all of our important information, from research we want to share, to information received in a client meeting, to questions we encounter as we work. This information definitely comes in handy, if not immediately, then certainly down the road. It is also extremely helpful if we end up doing a similar project for another client, and informs us on how to continuously improve our processes as we move forward. Which brings me to my next point.\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>Be ready to be flexible.\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Even though you made a detailed plan, it\u2019s important to constantly evaluate before, during, and after the execution of that project. Be open to improving or even completely changing your process along the way. You don\u2019t want to get stuck in a rut before you\u2019ve even begun! Always ask yourself \u201cIs there a better way to do this?\u201d If the answer is yes, go back up a few tips...and <\/span><i><span style=\"font-weight: 400;\">communicate!<\/span><\/i><span style=\"font-weight: 400;\"> Tell your project manager you may have landed on a better solution to the problem at hand. Project managers: Stay open to new ideas from your team! Since most projects are a group effort, you may not see an issue with an individual task when you are looking at the big picture. But the person assigned to complete that task will. If someone on your team comes to you with a problem, try to help them solve it. Likewise, if they come to you with a solution, consider incorporating it into the process. Remember that there\u2019s always more than one way to achieve any goal. Be in the business of constantly seeking the smartest and most efficient way.\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>Evaluate.\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Hooray, you completed your project! Now it\u2019s time to evaluate your results. Did you finish on time? What problems did you encounter along the way? What were the solutions? Are there solutions that might work better next time? What happened that you didn\u2019t expect? What was your return on investment? What successes do you have to celebrate? What could be done better next time? All of these are important questions to consider as your team becomes a well-organized marketing machine.\u00a0<\/span><\/p><p>\u00a0<\/p><h2><b>Final Thoughts<\/b><\/h2><p><span style=\"font-weight: 400;\">If you remember nothing else from reading this blog, remember this: Without a \u201cHow\u201d you will not successfully achieve your \u201cWhat.\u201d You may firmly believe in WHY you are doing something, and know exactly WHAT you want to do, but without that final piece - HOW you are going to achieve it - you\u2019ll probably end up right back where you started... with a lot of great ideas that never saw the light of day. So start investing in your organizational process now, and you\u2019ll be on your way to actually reaching those BIG IDEA goals! And that\u2019s<\/span><a href=\"http:\/\/www.redthreadbrands.com\"><span style=\"font-weight: 400;\"> igniting passion with action<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Ready to put your BIG IDEA into action? Contact us!\u00a0<\/span><\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>There\u2019s A Process For That: The Importance of Organization in Achieving Your Marketing Goals | Red Thread Brands<\/title>\n<meta name=\"description\" content=\"As an account manager, I am here to talk about what happens AFTER initial strategy and creative brainstorming and why organization is key!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redthreadbrands.com\/blog\/theres-a-process-for-that-the-importance-of-organization-in-achieving-your-marketing-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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