{"id":8456,"date":"2021-10-12T08:59:28","date_gmt":"2021-10-12T13:59:28","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=8456"},"modified":"2022-06-06T13:20:21","modified_gmt":"2022-06-06T18:20:21","slug":"why-you-shouldnt-be-everywhere-the-competition-is","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/why-you-shouldnt-be-everywhere-the-competition-is\/","title":{"rendered":"Why You Shouldn’t Be Everywhere the Competition Is"},"content":{"rendered":"

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When it comes to advertising, there is a pattern of behavior exhibited by businesses, primarily driven by business owners. This pattern is driven by the desire to place their business\u2019s name, sign, or ads everywhere their competitors are. (And when I say everywhere, I mean EV-ER-Y-WHERE.) While I don\u2019t have a name for it, I am sure it is a \u201cthing.\u201d I have witnessed this behavior throughout my advertising career going back to the early 2000s.\u00a0<\/p>\n

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Location, Location, Location!<\/h2>\n

What is interesting about this phenomenon is that, except for a few instances, an owner wouldn\u2019t build, buy, or lease a location right next to the competition. It wouldn\u2019t even be a consideration. For most businesses, your location can make or break your business.\u00a0<\/p>\n

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Being right in the thick of too many competitors fighting for the same customers can break it. So, why wouldn\u2019t this type of thinking carry over into the advertising landscape? Instead, what you see are businesses leasing a billboard near the competitor\u2019s building. Or ads running on every digital news site. Or commercials running on television programs. Or even sponsorships in the smallest of small magazines, only because the competition is placing ads there.<\/p>\n

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