{"id":8848,"date":"2021-12-07T06:00:58","date_gmt":"2021-12-07T11:00:58","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=8848"},"modified":"2022-06-06T12:25:25","modified_gmt":"2022-06-06T17:25:25","slug":"how-your-business-can-thrive-in-a-digital-marketing-world","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/how-your-business-can-thrive-in-a-digital-marketing-world\/","title":{"rendered":"How Your Business Can Thrive in a Digital Marketing World"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/12_2021_ThriveInADigitalMarketingWorld_BlogHeader.png” alt=”users on the web” title_text=”12_2021_ThriveInADigitalMarketingWorld_BlogHeader” admin_label=”full width blog image” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][et_pb_code admin_label=”visibilty trigger” _builder_version=”4.7.7″ _module_preset=”default” height=”0px” custom_margin=”0px||0px||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

<\/div>\n

[\/et_pb_code][et_pb_text admin_label=”Intro” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]As everything has gone digital, businesses are realizing that certain traditional (non-digital) marketing techniques no longer work and that business strategies and implementation may need to be rethought. As with anything new, there are both advantages and disadvantages to everything going digital. The internet introduces a whole world of opportunity, but if you don\u2019t know how to navigate that world to set yourself up for success, it can seem daunting or like it\u2019s not worth the challenge.<\/p>\n

Let\u2019s discuss some key points in digital marketing that any business should be aware of to make sure you are leveraging this digital powerhouse (the web) in your favor. We\u2019ll start with the fundamentals, discussing websites, digital ads, and social media and what you can do in these areas to build your digital presence.
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.7.7″ _module_preset=”default” custom_css_main_element=”display:flex;||align-items:center;” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display:flex;||flex-direction:column-reverse;”][et_pb_column type=”3_5″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_code admin_label=”be seen trigger” _builder_version=”4.7.7″ _module_preset=”default” height=”0px” custom_margin=”0px||0px||false|false” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

<\/div>\n

[\/et_pb_code][et_pb_text admin_label=”can customers find you” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n

Visibility \u2013 Can your customers find you online?<\/h2>\n

One of the most important considerations for a business is whether or not your customers can FIND you. Of course, you need a website. However, if your customers can\u2019t find your website, it doesn\u2019t matter how great your site is or what you have to offer. Luckily, there are many digital marketing techniques you can use to gain visibility on the web.
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_code admin_label=”visibility svg” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”center” hover_enabled=”0″ sticky_enabled=”0″] <\/p>\n

<\/g> <\/g> <\/g> <\/g> <\/g> <\/g><\/svg>[\/et_pb_code][et_pb_code admin_label=”visibilty js” _builder_version=”4.7.7″ _module_preset=”default” height=”0px” custom_margin=”0px||0px||false|false”]