{"id":8938,"date":"2021-12-21T10:09:38","date_gmt":"2021-12-21T15:09:38","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=8938"},"modified":"2022-05-31T11:19:04","modified_gmt":"2022-05-31T16:19:04","slug":"billboard-design-why-your-billboard-shouldnt-be-an-essay","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/","title":{"rendered":"Your Billboard Advertising Shouldn&#8217;t Be an Essay"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/12_2021_BillboardEssay_HeaderImage.png&#8221; alt=&#8221;billboard advertising on side of the road image&#8221; title_text=&#8221;12_2021_BillboardEssay_HeaderImage&#8221; admin_label=&#8221;full width blog image&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_code admin_label=&#8221;Animation Script&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;]<script src=\"https:\/\/redthreadbrands.com\/js\/ScrollMagic.js\"><\/script><!-- [et_pb_line_break_holder] --><script src=\"https:\/\/redthreadbrands.com\/js\/TweenMax.min.js\"><\/script><!-- [et_pb_line_break_holder] --><script src=\"https:\/\/redthreadbrands.com\/js\/animation.gsap.js\"><\/script>[\/et_pb_code][et_pb_text admin_label=&#8221;intro&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;20px||||false|false&#8221;]<\/p>\n<p>From McDonald\u2019s golden arches to lawyers who promise to solve your issues with a single phone call, billboards, or \u2018out-of-home\u2019 (OOH) advertising has been a part of the marketing mix for over a century. With digital advertising comprising <a href=\"https:\/\/oaaa.org\/AboutOOH\/Factsamp;Figures.aspx\" target=\"_blank\" rel=\"noopener\">65% of media spend<\/a>, many articles may have you believe that billboard advertising is a relic of the past. But unlike a pop-up ad, billboards can\u2019t be dismissed with a click. Should you use billboards to attempt to solve all your organizational needs? That\u2019s a no from us, dawg. But when used strategically (in placement, purpose, and design), billboards can be a vital part of your integrated marketing strategy. Before our lesson on how your billboard design can best serve your brand, let\u2019s look at the rise (and current outlook) of traditional advertising.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;history of OOH&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2>History of OOH Advertising<\/h2>\n<p>Although Johannes Gutenberg invented moveable type during the 15th century, mass production of posters (and thus advertisements) really took off with the<a href=\"https:\/\/oaaa.org\/AboutOOH\/OOHBasics\/HistoryofOOH.aspx\" target=\"_blank\" rel=\"noopener\"> perfection of the lithographic process<\/a> in 1796. Prior to this modernization, most signage had to be hand-painted. While this style is resurfacing, anyone who\u2019s paid a calligrapher or typographer knows it\u2019s not necessarily time- or budget-friendly.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;ooh history svg&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-history\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><svg id=\"History\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 800 565.16\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<style><!-- [et_pb_line_break_holder] -->    #History {<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      max-width:600px;<!-- [et_pb_line_break_holder] -->      overflow:visible;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  <\/style>\n<p><!-- [et_pb_line_break_holder] -->  <g><!-- [et_pb_line_break_holder] -->    <path d=\"M657,388.66a12.28,12.28,0,0,1-7.66-2.66l-31.14-16.94c-5.37-4.23-1.58-15.92,2.66-21.29a12.39,12.39,0,0,1,17.39-2.06l26.43,20.84A12.39,12.39,0,0,1,657,388.66Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M611.49,410.13a12.39,12.39,0,0,1-1.73-24.65l21.81-3.09a12.38,12.38,0,1,1,3.48,24.52L613.24,410A13,13,0,0,1,611.49,410.13Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M730.19,421.66C724.67,383,704.7,367.54,652,352.05L620.4,431.59l-6.54,13.08,20.27,31.52Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M667.73,493.2s-47.3-7.84-39.92-42.84S685.59,482,685.59,482Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"642.68 565.16 650.21 415.86 716.39 406.84 737.48 565.16 642.68 565.16\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M610.56,445.49a12.39,12.39,0,0,1-6.89-22.69L622,410.58a12.38,12.38,0,1,1,13.74,20.6l-18.32,12.23A12.31,12.31,0,0,1,610.56,445.49Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M691.94,403.27c1.82,1.09-.39,9.13-.68,10.64-2.1,11-8.19,20.69-12.8,30.79-4.71,10.33-7.59,21.79-6.08,33.19.38,2.87,1,10.94,4.13,12.43L688.84,496l-8.45,5.57,52.34-4.13,1.88-12.9c1.77-12.13,2.83-24.29-.27-36.15l-3.67-22.68Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M716.05,496.27a1.11,1.11,0,0,1-.36-2.15c.2-.07,19.9-7.05,19.85-20a1.11,1.11,0,0,1,1.11-1.11h0a1.1,1.1,0,0,1,1.1,1.1c0,14.51-20.47,21.78-21.34,22.08A1.13,1.13,0,0,1,716.05,496.27Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <g id=\"Zoom3\"><!-- [et_pb_line_break_holder] -->      <path d=\"M676.26,508.5a14.93,14.93,0,0,1-1.65.27,12.8,12.8,0,0,1-14-11.53L644.7,278a12.8,12.8,0,0,1,25.49-2.44L686.14,494.8A12.8,12.8,0,0,1,676.26,508.5Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <rect x=\"509.56\" y=\"130.76\" width=\"280.4\" height=\"162.31\" transform=\"translate(-27.74 75.17) rotate(-6.86)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M535.14,327.36a1,1,0,0,1-.49-.13,1,1,0,0,1-.45-.59L492.47,169.79a1,1,0,0,1,.68-1.19l271-72.1a1,1,0,0,1,.74.1,1,1,0,0,1,.45.59L807,254a1,1,0,0,1-.68,1.19l-271,72.1A1.07,1.07,0,0,1,535.14,327.36ZM494.59,170.23l41.24,155,269.09-71.6-41.23-155Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #035a5e\"\/><!-- [et_pb_line_break_holder] -->        <text transform=\"matrix(0.92, -0.37, 0.37, 0.93, 645.25, 259.77)\" style=\"font-size: 133.3375244140625px;fill: #035a5e;font-family: FranklinGothicURW-MedIta, FranklinGothic URW;font-style: italic\">?<\/text><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <path d=\"M633.24,454.76a12.3,12.3,0,0,1-5.06-1.09l-26.84-12A12.39,12.39,0,1,1,611.47,419l26.84,12a12.39,12.39,0,0,1-5.07,23.69Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M630.75,400.9a12.28,12.28,0,0,1-7-2.17l-19.58-13.39a12.38,12.38,0,1,1,14-20.44l19.58,13.39a12.39,12.39,0,0,1-7,22.61Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M717.05,439.57a13.62,13.62,0,0,1-10.92-5.43l-19.21-25.46L661.2,390.49A13.66,13.66,0,1,1,677,368.18l27.45,19.41a13.33,13.33,0,0,1,3,2.93L728,417.68a13.66,13.66,0,0,1-10.9,21.89Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M697.25,399a1.11,1.11,0,0,1-.52-2.09c.08,0,7.29-3.87,9.57-8.81a1.11,1.11,0,0,1,2,.93c-2.61,5.62-10.23,9.67-10.55,9.84A1,1,0,0,1,697.25,399Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M704.79,404.65a1.1,1.1,0,0,1-.52-2.08c.07,0,7.29-3.88,9.57-8.81a1.11,1.11,0,0,1,2,.92c-2.61,5.62-10.23,9.67-10.55,9.84A1,1,0,0,1,704.79,404.65Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M673.79,386a4,4,0,0,1-2.15-.62l-3.46-2.15a8.77,8.77,0,0,1-2.11-13h0a8.81,8.81,0,0,1,11.31-1.9l4.69,2.85a4.08,4.08,0,0,1,1,6.11l-6.15,7.28A4.08,4.08,0,0,1,673.79,386Zm-6-14.37a6.55,6.55,0,0,0,1.58,9.72l3.46,2.16a1.86,1.86,0,0,0,2.41-.38l6.15-7.27a1.86,1.86,0,0,0-.45-2.8l-4.69-2.86a6.58,6.58,0,0,0-8.46,1.43Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M631.66,449.39a8.65,8.65,0,0,1-3.22-.62l-5.09-2a4.06,4.06,0,0,1-2-5.86l3.92-6.62a1.11,1.11,0,1,1,1.9,1.13L623.26,442a1.86,1.86,0,0,0,.91,2.69l5.09,2a6.58,6.58,0,0,0,8.11-2.8,6.5,6.5,0,0,0,.34-5.87,1.1,1.1,0,1,1,2-.87,8.65,8.65,0,0,1-.46,7.84A8.81,8.81,0,0,1,631.66,449.39Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M683.2,465a1.1,1.1,0,0,1-1-.66c-4.46-10.14-3.88-21.44,1.67-32.68A57.67,57.67,0,0,1,693,418.29L685,406.92l-10.88-6.39a1.1,1.1,0,0,1,1.12-1.9l11.08,6.51a1,1,0,0,1,.34.31l8.74,12.31a1.1,1.1,0,0,1-.13,1.42,54.91,54.91,0,0,0-9.41,13.47c-5.3,10.77-5.84,21.11-1.6,30.75a1.1,1.1,0,0,1-1,1.55Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M634.63,431a12.31,12.31,0,0,1-7.15-2.28l-25.91-18.35a12.39,12.39,0,1,1,14.32-20.22l25.91,18.35a12.39,12.39,0,0,1-7.17,22.5Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M634.63,432.09a13.46,13.46,0,0,1-7.79-2.48l-9.77-6.93a1.1,1.1,0,1,1,1.27-1.8l9.78,6.93a11.3,11.3,0,0,0,12.91.09,1.1,1.1,0,0,1,1.25,1.82A13.46,13.46,0,0,1,634.63,432.09Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M633.34,425.64a8.68,8.68,0,0,1-5-1.53L623.87,421a1.1,1.1,0,1,1,1.25-1.82l4.52,3.11a6.55,6.55,0,0,0,7.52-10.73l-5.23-3.15-.06,0a1.88,1.88,0,0,0-2.36.16l-3.66,6.16a1.11,1.11,0,0,1-1.9-1.13l3.73-6.28a.9.9,0,0,1,.15-.19,4.08,4.08,0,0,1,5.27-.55l5.24,3.15.06.05a8.74,8.74,0,0,1-5.06,15.9Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M643.69,411.25a1.11,1.11,0,0,1-.81-.35,11.15,11.15,0,0,0-1.72-1.5L636,405.77a1.11,1.11,0,0,1,1.27-1.81l5.13,3.63a13.56,13.56,0,0,1,2.06,1.8,1.11,1.11,0,0,1-.06,1.56A1.08,1.08,0,0,1,643.69,411.25Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M634.79,454.76a19.86,19.86,0,0,1-7.11-1.31l-11.13-4.25a1.1,1.1,0,0,1,.79-2.06l11.13,4.25a17.86,17.86,0,0,0,7.9,1.09l1.75-.16a1.1,1.1,0,0,1,.2,2.2l-1.75.16C636,454.73,635.39,454.76,634.79,454.76Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M638.2,403.11a12.35,12.35,0,0,1-6.17-1.66l-27-15.6a12.39,12.39,0,0,1,12.38-21.46l27,15.61a12.39,12.39,0,0,1-6.21,23.11Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M636.65,398.48a8.65,8.65,0,0,1-4.36-1.17l-4.75-2.75a4.07,4.07,0,0,1-1.13-6.09l6-7.41a4.08,4.08,0,0,1,5.25-.94l3.5,2.08a8.75,8.75,0,0,1,2.4,12.95h0A8.78,8.78,0,0,1,636.65,398.48Zm-1.08-16.72a1.89,1.89,0,0,0-1.46.69l-6,7.4a1.86,1.86,0,0,0,.51,2.79l4.75,2.76a6.59,6.59,0,0,0,8.43-1.62h0a6.53,6.53,0,0,0-1.8-9.68l-3.5-2.08A1.79,1.79,0,0,0,635.57,381.76Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M623.77,399.84a1.11,1.11,0,0,1-.63-.19l-17.36-11.88A1.1,1.1,0,1,1,607,386l17.36,11.87a1.11,1.11,0,0,1-.62,2Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"634.73\" y=\"512.41\" width=\"108.82\" height=\"33.7\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"625.48\" y=\"534.51\" width=\"127.05\" height=\"30.66\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M721.08,554h0Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M736.54,556H721.08a2.07,2.07,0,0,1,0-4.14h15.46a2.07,2.07,0,1,1,0,4.14Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <path d=\"M632.47,369.06a12.35,12.35,0,0,1-6.07-1.59l-13.12-7.39a12.39,12.39,0,1,1,12.16-21.58l13.12,7.39a12.38,12.38,0,0,1-6.09,23.17Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M630.57,364.5a8.67,8.67,0,0,1-4.36-1.17l-4.75-2.75a4.07,4.07,0,0,1-1.13-6.09l6-7.4a4.1,4.1,0,0,1,5.25-.95l3.5,2.09a8.76,8.76,0,0,1,2.41,12.95h0A8.81,8.81,0,0,1,630.57,364.5Zm-1.08-16.72a1.86,1.86,0,0,0-1.45.7l-6,7.4a1.87,1.87,0,0,0,.52,2.79l4.75,2.75a6.58,6.58,0,0,0,8.42-1.61h0a6.54,6.54,0,0,0-1.79-9.68L630.44,348A1.89,1.89,0,0,0,629.49,347.78Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <\/g><!-- [et_pb_line_break_holder] -->  <g><!-- [et_pb_line_break_holder] -->    <path d=\"M217.76,533.22s-70-41.06-108.93,0l7,18.4,34.95,6.56,44.6-4.22Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M196.39,429.29c7.23-29.21-26.55-61.75-79.22-77.24L85.54,431.59,79,444.67l20.27,31.52Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"107.82 565.16 115.35 415.86 181.53 406.84 202.62 565.16 107.82 565.16\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M157.08,403.27c1.82,1.09-.39,9.13-.68,10.64-2.1,11-8.19,20.69-12.8,30.79-4.71,10.33-7.59,21.79-6.08,33.19.38,2.87,1,10.94,4.13,12.43L154,496l-8.45,5.57,52.34-4.13,1.88-12.9c1.77-12.13,2.83-24.29-.27-36.15l-2.19-29.32Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M117,545.69h90.51V515.84c-38.12,5.26-76.15,10.45-95.34,0Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M145.25,532.65c-9.45,0-17.92-.8-25-2.78a1.1,1.1,0,0,1,.6-2.12c18.76,5.26,48.11,1.91,79.07-2.32a1.1,1.1,0,0,1,.29,2.19C180.52,530.31,161.45,532.65,145.25,532.65Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M108.83,569.15H217.76V533.22c-40.2,12.28-77.7,16-108.93,0Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->  <\/g><!-- [et_pb_line_break_holder] -->  <path d=\"M122.18,388.66a12.28,12.28,0,0,1-7.66-2.66L88.09,365.16a12.39,12.39,0,0,1,15.34-19.45l26.43,20.84a12.39,12.39,0,0,1-7.68,22.11Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M76.63,410.13a12.39,12.39,0,0,1-1.73-24.65l21.81-3.09a12.38,12.38,0,1,1,3.48,24.52L78.38,410A13,13,0,0,1,76.63,410.13Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M132.87,493.2S85.57,485.36,93,450.36,150.73,482,150.73,482Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M75.7,445.49a12.39,12.39,0,0,1-6.89-22.69l18.33-12.22a12.38,12.38,0,0,1,13.74,20.6L82.56,443.41A12.31,12.31,0,0,1,75.7,445.49Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <g id=\"Zoom1\"><!-- [et_pb_line_break_holder] -->    <path d=\"M89.34,506.89a13.77,13.77,0,0,1-1.64-.29,12.81,12.81,0,0,1-9.43-15.46l56.64-212.45a12.81,12.81,0,1,1,24.89,6L103.16,497.17A12.83,12.83,0,0,1,89.34,506.89Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <rect x=\"21.08\" y=\"136.78\" width=\"280.4\" height=\"162.31\" transform=\"translate(42.73 -33.19) rotate(12.22)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M295.18,310.08h-.07L15.46,289.61a1,1,0,0,1-.66-.34,1,1,0,0,1-.24-.7L26.42,126.69a1,1,0,0,1,1-.89L307.1,146.27a1,1,0,0,1,.67.33,1,1,0,0,1,.23.71L296.15,309.19A1,1,0,0,1,295.18,310.08ZM16.57,287.75l277.72,20.33L306,148.13,28.28,127.8Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #035a5e\"\/><!-- [et_pb_line_break_holder] -->      <text transform=\"matrix(0.99, 0.03, -0.03, 1, 106.52, 268.6)\" style=\"font-size: 133.33682250976562px;fill: #035a5e;font-family: FranklinGothicURW-MedIta, FranklinGothic URW;font-style: italic\">$<\/text><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->  <\/g><!-- [et_pb_line_break_holder] -->  <path d=\"M98.38,454.76a12.27,12.27,0,0,1-5.06-1.09l-26.84-12A12.39,12.39,0,1,1,76.61,419l26.84,12a12.39,12.39,0,0,1-5.07,23.69Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M95.89,400.9a12.25,12.25,0,0,1-7-2.17L69.33,385.34a12.38,12.38,0,0,1,14-20.44l19.58,13.39a12.39,12.39,0,0,1-7,22.61Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M96.8,449.39a8.65,8.65,0,0,1-3.22-.62l-5.1-2a4.07,4.07,0,0,1-2-5.86l3.92-6.62a1.11,1.11,0,1,1,1.9,1.13L88.4,442a1.86,1.86,0,0,0,.91,2.69l5.09,2a6.58,6.58,0,0,0,8.11-2.8,6.5,6.5,0,0,0,.34-5.87,1.1,1.1,0,0,1,2-.87,8.65,8.65,0,0,1-.46,7.84A8.81,8.81,0,0,1,96.8,449.39Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M99.77,431a12.31,12.31,0,0,1-7.15-2.28L66.71,410.36A12.39,12.39,0,1,1,81,390.14l25.91,18.35A12.39,12.39,0,0,1,99.77,431Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M99.77,432.09A13.44,13.44,0,0,1,92,429.61l-9.77-6.93a1.1,1.1,0,1,1,1.27-1.8l9.78,6.93a11.3,11.3,0,0,0,12.91.09,1.1,1.1,0,0,1,1.25,1.82A13.46,13.46,0,0,1,99.77,432.09Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M98.48,425.64a8.68,8.68,0,0,1-5-1.53L89,421a1.1,1.1,0,1,1,1.25-1.82l4.52,3.11a6.55,6.55,0,0,0,7.52-10.73l-5.23-3.15-.06,0a1.88,1.88,0,0,0-2.36.16L91,414.69a1.12,1.12,0,0,1-1.52.38,1.1,1.1,0,0,1-.38-1.51l3.73-6.28a.9.9,0,0,1,.15-.19,4.08,4.08,0,0,1,5.27-.55l5.24,3.15.06.05a8.74,8.74,0,0,1-5.06,15.9Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M108.83,411.25a1.11,1.11,0,0,1-.81-.35,11.15,11.15,0,0,0-1.72-1.5l-5.12-3.63a1.11,1.11,0,1,1,1.27-1.81l5.12,3.63a13.1,13.1,0,0,1,2.06,1.8,1.1,1.1,0,0,1,0,1.56A1.08,1.08,0,0,1,108.83,411.25Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M99.93,454.76a19.86,19.86,0,0,1-7.11-1.31L81.69,449.2a1.1,1.1,0,0,1,.79-2.06l11.13,4.25a17.88,17.88,0,0,0,7.9,1.09l1.75-.16a1.1,1.1,0,0,1,.2,2.2l-1.75.16C101.12,454.73,100.53,454.76,99.93,454.76Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M103.34,403.11a12.35,12.35,0,0,1-6.17-1.66l-27-15.6a12.39,12.39,0,1,1,12.38-21.46l27,15.61a12.39,12.39,0,0,1-6.21,23.11Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M101.79,398.48a8.71,8.71,0,0,1-4.37-1.17l-4.74-2.75a4.07,4.07,0,0,1-1.13-6.09l6-7.41a4.1,4.1,0,0,1,5.26-.94l3.5,2.08a8.75,8.75,0,0,1,2.4,12.95h0A8.78,8.78,0,0,1,101.79,398.48Zm-1.08-16.72a1.89,1.89,0,0,0-1.46.69l-6,7.4a1.86,1.86,0,0,0,.51,2.79l4.75,2.76a6.59,6.59,0,0,0,8.43-1.62,6.55,6.55,0,0,0-1.8-9.68l-3.5-2.08A1.81,1.81,0,0,0,100.71,381.76Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M88.91,399.84a1.11,1.11,0,0,1-.63-.19L70.92,387.77A1.1,1.1,0,1,1,72.17,386l17.36,11.87a1.11,1.11,0,0,1-.62,2Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M99,373.43c-2.4-.2-4.8-1.44-7.38-2.89l-14-7.91a13.25,13.25,0,0,1-5.05-18.05c4.52-8,13.27-7.65,20.45-3.81,5.37,2.87,13.88,6.33,16.84,11.89,3.23,6,.47,13.91-4.31,18.27A8.31,8.31,0,0,1,99,373.43Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M95.71,364.5a8.67,8.67,0,0,1-4.36-1.17l-4.75-2.75a4.07,4.07,0,0,1-1.13-6.09l6-7.4a4.1,4.1,0,0,1,5.25-.95l3.5,2.09a8.74,8.74,0,0,1-4.5,16.27Zm-1.08-16.72a1.86,1.86,0,0,0-1.45.7l-6,7.4a1.89,1.89,0,0,0-.38,1.52,1.84,1.84,0,0,0,.9,1.27l4.75,2.75a6.58,6.58,0,0,0,8.42-1.61h0a6.53,6.53,0,0,0-1.8-9.68L95.58,348A1.89,1.89,0,0,0,94.63,347.78Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M184.64,437.86a13.64,13.64,0,0,1-11.26-4.68l-20.9-24.1-26.89-16.4a13.66,13.66,0,1,1,14.23-23.33l28.71,17.5a13.92,13.92,0,0,1,3.21,2.72L194,415.27a13.67,13.67,0,0,1-9.39,22.59Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M162.39,399a1.11,1.11,0,0,1-.52-2.09c.07,0,7.29-3.87,9.57-8.81a1.11,1.11,0,0,1,2,.93c-2.61,5.62-10.23,9.67-10.55,9.84A1,1,0,0,1,162.39,399Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M138.93,386a4,4,0,0,1-2.15-.62l-3.46-2.15a8.76,8.76,0,0,1,9.2-14.91l4.68,2.85a4.07,4.07,0,0,1,1,6.11l-6.15,7.28A4.08,4.08,0,0,1,138.93,386Zm-1-16.74a6.56,6.56,0,0,0-5.07,2.37h0a6.55,6.55,0,0,0,1.58,9.72l3.46,2.16a1.86,1.86,0,0,0,2.41-.38l6.15-7.27a1.92,1.92,0,0,0,.42-1.51,1.87,1.87,0,0,0-.87-1.29l-4.69-2.86A6.6,6.6,0,0,0,138,369.23Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M148.34,465a1.09,1.09,0,0,1-1-.66c-4.46-10.14-3.89-21.44,1.67-32.68a57.67,57.67,0,0,1,9.15-13.32l-8.06-11.37-10.88-6.39a1.1,1.1,0,1,1,1.12-1.9l11.08,6.51a1,1,0,0,1,.34.31l8.73,12.31a1.1,1.1,0,0,1-.12,1.42A54.91,54.91,0,0,0,151,432.65c-5.3,10.77-5.84,21.11-1.6,30.75a1.1,1.1,0,0,1-1,1.55Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M431.79,330.08A12.39,12.39,0,0,1,424.11,308l30.1-23.74a12.39,12.39,0,0,1,15.34,19.45l-30.1,23.74A12.32,12.32,0,0,1,431.79,330.08Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M477.34,351.54a13,13,0,0,1-1.75-.12l-21.81-3.09a12.39,12.39,0,0,1,3.48-24.53l21.81,3.1a12.38,12.38,0,0,1-1.73,24.64Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M487.16,338.55c-11.45-23.79-11.45-19.93-64.12-35.42-40.24,29-57.85,46-58,62.7l13.76,20.25,20.27,31.52Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M421.1,434.61s56.59-6.52,49.45-61.6c-4.82-37.18-69.94,49.44-67.31,50.4Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <polygon points=\"432 565.16 424.47 357.27 358.29 348.25 337.2 565.16 432 565.16\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M478.16,385.55a12.31,12.31,0,0,1-6.86-2.08L453,371.24a12.38,12.38,0,1,1,13.75-20.6L485,362.86a12.39,12.39,0,0,1-6.88,22.69Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M395.46,345c-1.8,1.14.65,9.12,1,10.62,2.41,11,8.78,20.45,13.67,30.41,5,10.18,8.22,21.56,7,33-.3,2.89-.72,11-3.78,12.55l-12.16,6,8.61,5.33-52.44-2.63-2.25-12.84c-2.12-12.07-3.52-24.19-.77-36.14l3-22.78Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <g id=\"Zoom2\"><!-- [et_pb_line_break_holder] -->    <path d=\"M447.52,453.87a12.87,12.87,0,0,1-16-10.77L408.88,224.4a12.8,12.8,0,0,1,25.4-3.23L457,439.87A12.8,12.8,0,0,1,447.52,453.87Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <rect x=\"226.21\" y=\"42.34\" width=\"363.84\" height=\"210.61\" transform=\"translate(-11.06 7.51) rotate(-1.61)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M245,275.08a1.26,1.26,0,0,1-1.24-1L208.52,66.4a1.28,1.28,0,0,1,1-1.45L568.25,4a1.27,1.27,0,0,1,1.45,1L605,212.67a1.26,1.26,0,0,1-1,1.45l-358.7,60.95ZM211.21,67.22l34.86,205.16,356.22-60.53L567.43,6.69Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #035a5e\"\/><!-- [et_pb_line_break_holder] -->      <text transform=\"matrix(0.99, 0.03, -0.03, 1, 335.66, 197.71)\" style=\"font-size: 173.4214630126953px;fill: #035a5e;font-family: FranklinGothicURW-MedIta, FranklinGothic URW;font-style: italic;letter-spacing: 0.0009913556440043034em\">!!<tspan x=\"86.01\" y=\"0\" style=\"letter-spacing: -0.00000569744622990979em\">!<\/tspan><\/text><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->  <\/g><!-- [et_pb_line_break_holder] -->  <path d=\"M379.72,440.68h-.14c-.92-.12-22.48-3.1-25.35-17.33a1.1,1.1,0,1,1,2.16-.43c2.57,12.69,23.26,15.54,23.47,15.57a1.1,1.1,0,0,1-.14,2.2Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M455.59,396.17a12.39,12.39,0,0,1-5.07-23.69l26.84-12a12.39,12.39,0,0,1,10.13,22.61l-26.84,12A12.42,12.42,0,0,1,455.59,396.17Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M458.08,342.31a12.39,12.39,0,0,1-7-22.61l19.58-13.39a12.38,12.38,0,0,1,14,20.44l-19.58,13.4A12.32,12.32,0,0,1,458.08,342.31Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M368.42,386.17a13.69,13.69,0,0,1-13.28-16.92l8.1-33.05a13.62,13.62,0,0,1,1.61-3.88l17.56-28.68a13.67,13.67,0,1,1,23.31,14.27l-16.44,26.87-7.59,31A13.68,13.68,0,0,1,368.42,386.17Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M390.74,319.06a4.1,4.1,0,0,1-1.81-.42l-8.52-4.26a4,4,0,0,1-2.13-2.66,4.08,4.08,0,0,1,.63-3.35l3.18-4.47A8.76,8.76,0,0,1,396.42,314l-2.32,3.34A4.08,4.08,0,0,1,390.74,319.06Zm-1.49-16.63a6.59,6.59,0,0,0-5.36,2.75l-3.18,4.47a1.87,1.87,0,0,0,.69,2.76l8.52,4.25a1.87,1.87,0,0,0,2.36-.61l2.33-3.34a6.56,6.56,0,0,0-2.39-9.56h0A6.41,6.41,0,0,0,389.25,302.43Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M457.17,390.81a8.83,8.83,0,0,1-7.62-4.37,8.67,8.67,0,0,1-.46-7.85,1.1,1.1,0,0,1,2,.87,6.5,6.5,0,0,0,.34,5.87,6.6,6.6,0,0,0,8.11,2.81l5.09-2.05a1.86,1.86,0,0,0,1.08-1.13,1.91,1.91,0,0,0-.16-1.55l-3.93-6.62a1.11,1.11,0,0,1,1.9-1.13l3.93,6.62a4.09,4.09,0,0,1-2,5.87l-5.1,2A8.65,8.65,0,0,1,457.17,390.81Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M407,373.45a1.1,1.1,0,0,1-.87-.43c-8.08-10.47-20.23-15.27-20.35-15.31a1.13,1.13,0,0,1-.68-1.27l3.16-14.75a1.07,1.07,0,0,1,.19-.42l7.61-10.36a1.1,1.1,0,1,1,1.78,1.3l-7.47,10.18L387.47,356c3,1.32,13.15,6.23,20.43,15.66a1.11,1.11,0,0,1-.2,1.55A1.14,1.14,0,0,1,407,373.45Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M454.2,372.4A12.39,12.39,0,0,1,447,349.91l25.91-18.36a12.39,12.39,0,0,1,14.32,20.22l-25.91,18.35A12.31,12.31,0,0,1,454.2,372.4Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M453.37,373.23a13.43,13.43,0,0,1-7.64-2.37A1.1,1.1,0,1,1,447,369a11.27,11.27,0,0,0,6.39,2,11.16,11.16,0,0,0,6.51-2.08l9.78-6.92a1.1,1.1,0,0,1,1.28,1.8l-9.78,6.93A13.41,13.41,0,0,1,453.37,373.23Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M455.49,367.05a8.75,8.75,0,0,1-5.06-15.9l.06,0,5.24-3.16a4.09,4.09,0,0,1,5.27.55,1,1,0,0,1,.15.2l3.73,6.27a1.1,1.1,0,0,1-.38,1.51,1.12,1.12,0,0,1-1.52-.38l-3.66-6.16a1.88,1.88,0,0,0-2.35-.16l-.07,0L451.67,353a6.55,6.55,0,0,0,7.52,10.72l4.52-3.11a1.11,1.11,0,0,1,1.26,1.82l-4.52,3.11A8.73,8.73,0,0,1,455.49,367.05Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M445.14,352.66a1.08,1.08,0,0,1-.75-.3,1.1,1.1,0,0,1-.05-1.56,13.63,13.63,0,0,1,2.06-1.8l5.12-3.62a1.1,1.1,0,1,1,1.27,1.8l-5.12,3.63a11.71,11.71,0,0,0-1.72,1.5A1.11,1.11,0,0,1,445.14,352.66Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M450.63,344.52a12.39,12.39,0,0,1-6.21-23.11l27-15.6a12.38,12.38,0,1,1,12.38,21.45l-27,15.6A12.29,12.29,0,0,1,450.63,344.52Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M452.18,339.89a8.77,8.77,0,0,1-6.9-3.32h0a8.76,8.76,0,0,1,2.4-13l3.5-2.08a4.11,4.11,0,0,1,5.26.94l6,7.41A4.08,4.08,0,0,1,461.3,336l-4.75,2.75A8.71,8.71,0,0,1,452.18,339.89ZM447,335.2a6.59,6.59,0,0,0,8.43,1.61l4.75-2.75a1.89,1.89,0,0,0,.9-1.28,1.83,1.83,0,0,0-.39-1.51l-6-7.41a1.88,1.88,0,0,0-2.41-.43l-3.5,2.08a6.57,6.57,0,0,0-1.8,9.69Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M465.07,341.25a1.12,1.12,0,0,1-.92-.48,1.11,1.11,0,0,1,.29-1.53l17.36-11.88a1.1,1.1,0,1,1,1.25,1.82l-17.36,11.88A1.1,1.1,0,0,1,465.07,341.25Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #240448\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M430,324.91a12.38,12.38,0,0,1-6.24-23.09l31.93-18.57a12.38,12.38,0,0,1,12.45,21.41l-31.92,18.57A12.35,12.35,0,0,1,430,324.91Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M431.74,318.9a8.77,8.77,0,0,1-6.9-3.33h0a8.75,8.75,0,0,1,2.4-12.95l3.5-2.08a4.11,4.11,0,0,1,5.26.94l6,7.41a4.06,4.06,0,0,1,.84,3.3,4.1,4.1,0,0,1-2,2.79l-4.75,2.75A8.68,8.68,0,0,1,431.74,318.9Zm1.08-16.72a1.84,1.84,0,0,0-.95.26l-3.5,2.08a6.57,6.57,0,0,0-1.8,9.69h0a6.59,6.59,0,0,0,8.43,1.61l4.75-2.75a1.89,1.89,0,0,0,.9-1.28,1.83,1.83,0,0,0-.39-1.51l-6-7.41A1.89,1.89,0,0,0,432.82,302.18Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <rect x=\"336.38\" y=\"471.74\" width=\"114.24\" height=\"31.07\" rx=\"8.5\" transform=\"translate(779.91 970.56) rotate(180)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M382.28,482.17H352.83a1.11,1.11,0,0,1,0-2.21h29.45a1.11,1.11,0,1,1,0,2.21Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <path d=\"M430.89,491.16H410.73a1.11,1.11,0,0,1,0-2.21h20.16a1.11,1.11,0,1,1,0,2.21Z\" transform=\"translate(-7.08 -3.98)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] --><\/svg>[\/et_pb_code][et_pb_code admin_label=&#8221;history js&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  var controller0 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->    var tween0 = new TimelineMax()<!-- [et_pb_line_break_holder] -->    .add(TweenMax.fromTo(\"#Zoom1\", 0.3, {y:60}, {y:-10}))<!-- [et_pb_line_break_holder] -->    .add(TweenMax.fromTo(\"#Zoom2\", 0.3, {y:50}, {y:-10}))<!-- [et_pb_line_break_holder] -->    .add(TweenMax.fromTo(\"#Zoom3\", 0.3, {y:60}, {y:-10}));<!-- [et_pb_line_break_holder] -->    <!-- [et_pb_line_break_holder] -->var scene0 = new ScrollMagic.Scene({triggerElement: \"#trigger-history\", duration: 300, tweenChanges: true}).setTween(tween0).addTo(controller0);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;history of OOH cont&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>Due to the continued popularity of billboard advertising with merchants over the course of the 19th century, the Associated Bill Posters\u2019s Association of the US and Canada was eventually <a href=\"https:\/\/oaaa.org\/AboutOOH\/OOHBasics\/HistoryofOOH.aspx\" target=\"_blank\" rel=\"noopener\">created<\/a> in 1891. Now known as the Outdoor Advertising Association of America, the group helped foster a better understanding of the utility of posters, provided assistance with coordinating services across the nation, and addressed any ethical concerns that arose (of which, as we know with early advertising efforts, there were <a href=\"https:\/\/viewing.nyc\/vintage-photograph-from-1943-shows-famous-smoking-camel-billboard-in-times-square\/\" target=\"_blank\" rel=\"noopener\">PLENTY<\/a>).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;history of OOH cont&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>With the standardization of a billboard size in 1900 (followed by the increase in American roadway traffic), the advertising medium boomed. And while what\u2019s been popular or permitted over the past century has changed, billboard advertising still takes a larger chunk of<a href=\"https:\/\/oaaa.org\/AboutOOH\/Factsamp;Figures\/OOHMarketShare.aspx\" target=\"_blank\" rel=\"noopener\"> media spend than other print media<\/a>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;billboard advertising forecast&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2>Billboard Advertising Forecast<\/h2>\n<p>As we\u2019re sure you\u2019re painfully aware, 2020 was a difficult year for most industries. With quarantine restrictions, ad spend for OOH advertising took a huge hit &#8211; <a href=\"https:\/\/www.seattletimes.com\/business\/billboard-ad-revenue-craters-40-with-americans-staying-off-road\/\" target=\"_blank\" rel=\"noopener\">a 40% decrease to be exact<\/a>. But this old workhorse isn\u2019t dead yet. Forecasts predict a 9% increase in 2021 alone. And why is that? A few reasons:<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||15px||false|false&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/Forecast_Bullet1_Icon-1.png&#8221; alt=&#8221;handshake icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;billboard advertising bullet one&#8221; module_class=&#8221;custom-blurb&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||max-width:80px;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221;]<\/p>\n<p>According to the <a href=\"https:\/\/www.nytimes.com\/2007\/01\/15\/business\/media\/15everywhere.html\" target=\"_blank\" rel=\"noopener\">New York Times<\/a>, the average person is bombarded with approximately 5,000 ads a day. With the previously given statistic about digital advertising, a majority of those are of the digital variety. If we don\u2019t want to be bothered by an ad, we can simply close or skip it. Billboards, on the other hand, are less intrusive with their messaging. They don\u2019t interrupt our YouTube videos or make it harder to get to the details of a recipe.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/Forecast_Bullet2_Icon-1.png&#8221; alt=&#8221;finger point click icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;billboard advertising bullet two&#8221; module_class=&#8221;custom-blurb&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||max-width:80px;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221; custom_css_blurb_title_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>We\u2019ve spoken previously in our <a href=\"https:\/\/www.redthreadbrands.com\/blog\/integrated-marketing-a-beginners-guide\/\" target=\"_blank\" rel=\"noopener\">blog<\/a> about the importance of transparency and authenticity in reaching today\u2019s consumers. The unobtrusive nature of billboards allows us to find them more trustworthy. According to a <a href=\"https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/3\/2019\/04\/global-trust-in-advertising-report-sept-2015-1.pdf\" target=\"_blank\" rel=\"noopener\">Nielson study<\/a>, a larger percentage of Americans place more trust in traditional media (outdoor included) than online advertising.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/Forecast_Bullet3_Icon-1.png&#8221; alt=&#8221;billboard target icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;billboard advertising bullet three&#8221; module_class=&#8221;custom-blurb&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;||text-align:left;&#8221;]<\/p>\n<p>Out-of-home advertising can provide a large-scale reach in a localized area. Perfect for brand awareness or reaching older audiences, billboards (when thoughtfully designed and used as part of the right marketing mix), can be highly effective at targeting your audience.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;billboard advertising forecast cont&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>That last bullet point is the most important: to be effective, a billboard must be <i>thoughtfully designed. <\/i>And this is arguably more crucial with outdoor than with any other print or digital media because of how people interact with billboards. Before designing a billboard, understand that many of the traditional rules for print and digital design won\u2019t always apply. To better understand why this is, we have to take a look into the psychology of how the human attention span works.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display:flex;||align-items:center;&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;psychology of attention&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2><a href=\"https:\/\/www.verywellmind.com\/what-is-attention-2795009\">Psychology of Attention<\/a><\/h2>\n<p>If there\u2019s one thing that is apparent about modern life, it\u2019s that our attention is in a state of constant demand: the interstitial ad on your favorite news website; the televisions built into pumps at gas stations; the group chat that just won\u2019t shut up but you can\u2019t figure out how to leave. <a href=\"https:\/\/www.bbc.com\/news\/health-38896790\" target=\"_blank\" rel=\"noopener\">While we may or may not have an attention span comparable to a goldfish<\/a>, the outrageous amount of stimuli we encounter every day makes it difficult to parse out the things that are worth remembering.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;psychology svg&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-psychology\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><svg id=\"Psychology\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 800 533.75\"><!-- [et_pb_line_break_holder] -->  <\/p>\n<style><!-- [et_pb_line_break_holder] -->    #Psychology {<!-- [et_pb_line_break_holder] -->      width:100%;<!-- [et_pb_line_break_holder] -->      max-width:600px;<!-- [et_pb_line_break_holder] -->      overflow:visible;<!-- [et_pb_line_break_holder] -->    }<!-- [et_pb_line_break_holder] -->  <\/style>\n<p><!-- [et_pb_line_break_holder] -->  <g><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M453.28,75.35c-2.62,4.2-5.49,7.6-4.19,12.44l5.24,23.38a6.34,6.34,0,0,0,5.13,5l35.36-5.73L492.37,97l-22.75,1-4-26.6c-.81-5.31-1.19-8.9-6.23-9.89Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"442.59 216.42 462.89 216.17 450.53 134.05 436.46 113 410.49 118.84 442.59 216.42\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"415.46 120.6 401.54 216.17 426.39 216.42 452.1 108.29 433.02 113.56 415.46 120.6\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"431.93\" y=\"120.64\" width=\"28.1\" height=\"23.09\" transform=\"translate(882.46 257.62) rotate(180)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M410.33,241.44h-6.27a1,1,0,0,1,0-2h6.27a1,1,0,1,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M436.05,59.64c7.47,11.1,16.79,35.83,16.79,35.83s-2.21-28.86-3.9-35.77l-6.63-1.08Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M420.88,60.84,420,125.59h41.62l1.66-59.75a3.92,3.92,0,0,0-3.15-4.17l-11.13-2h-.05c1.69,6.91,3.92,36,3.92,36s-9.34-25-16.81-36.09l-.14,0Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M454.44,81.83a.9.9,0,0,1-.38-.08,1,1,0,0,1-.54-1.31,77.26,77.26,0,0,0,3.24-9.22l-5.32-4.28a1,1,0,0,1-.35-1,1,1,0,0,1,.76-.75l2.63-.59L452,62.94a1,1,0,1,1,1.11-1.66l4.41,2.94A1,1,0,0,1,457.2,66l-2.88.64,4.2,3.38a1,1,0,0,1,.34,1,74.14,74.14,0,0,1-3.49,10.12A1,1,0,0,1,454.44,81.83Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M443.54,82.56a1,1,0,0,1-.7-.28,60.78,60.78,0,0,0-9.68-7.92,1,1,0,0,1-.47-.79,1,1,0,0,1,.37-.84l2-1.64-2.25,0a1,1,0,0,1-.79-.4,1,1,0,0,1-.16-.87l2.65-9.54a1,1,0,0,1,.7-.7,1,1,0,0,1,.95.23l.09.08a1,1,0,0,1,.06,1.42h0l-2.17,7.79,3.73,0a1,1,0,0,1,.93.68,1,1,0,0,1-.31,1.1l-3.13,2.53a66.63,66.63,0,0,1,8.84,7.41,1,1,0,0,1-.69,1.72Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <polygon points=\"442.57 110.16 474.92 73.18 509.93 71 477.59 107.97 442.57 110.16\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M452.07,117.91a1,1,0,0,1-.9-.56,1,1,0,0,1,.15-1.1l32.34-37a1,1,0,0,1,.69-.34l35-2.18a1,1,0,0,1,1,.56,1,1,0,0,1-.14,1.1l-32.35,37a1,1,0,0,1-.69.34l-35,2.18Zm32.82-37-30.48,34.85,32.2-2L517.1,78.9Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #a26eb2\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <path d=\"M463.49,91.71h-.07a1,1,0,0,1-.93-1.08l.76-10.39a1,1,0,0,1,.19-.52s3.6-5.2-.34-15.62a1,1,0,0,1,1.88-.71c3.9,10.3,1,16,.25,17.26l-.74,10.13A1,1,0,0,1,463.49,91.71Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M500.92,101.47h-6.63a2.17,2.17,0,1,1,0-4.33h6.63a2.17,2.17,0,0,1,0,4.33Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M499.9,105.14h-7.66a2.17,2.17,0,0,1,0-4.33h7.66a2.17,2.17,0,0,1,0,4.33Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M498.31,109.24h-5.22a2.17,2.17,0,1,1,0-4.33h5.22a2.17,2.17,0,0,1,0,4.33Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M494.37,112.91h-3.25a2.17,2.17,0,0,1,0-4.33h3.25a2.17,2.17,0,0,1,0,4.33Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"426.5 52.94 438.75 64.11 439.4 52.94 439.07 28.89 426.5 28.89 426.5 52.94\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M443.68,35.64h6.13a6.1,6.1,0,0,1,6.1,6.1V58.18a0,0,0,0,1,0,0H437.57a0,0,0,0,1,0,0V41.75A6.1,6.1,0,0,1,443.68,35.64Z\" transform=\"translate(883.98 87.07) rotate(180)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M435.58,38.23a18.1,18.1,0,0,0,7.88,3.69,55.31,55.31,0,0,0,6.87.94,18.4,18.4,0,0,0,5.88-.19A3.3,3.3,0,0,0,459,40.15c.29-1.67-1-3.36-2.35-4.1,0,0,4.73-1.61,1.21-4.72a26.75,26.75,0,0,1,.4-2.72c.18-3.44-2.47-5.86-5.69-5.11-6.17,1.44-9.23,9-15.69,9.67C431.44,33.75,433.09,36.2,435.58,38.23Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M447.66,28.91s-12.44-5.5-15.59,1,2.49,18.28,4.19,19.93,5.11-11.55,5.11-11.55Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M437.19,52h0a3.7,3.7,0,0,0,3.61-3.79V46.85a3.71,3.71,0,0,0-3.61-3.79h0a3.7,3.7,0,0,0-3.61,3.79V48.2A3.69,3.69,0,0,0,437.19,52Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M438.24,49.7a1,1,0,0,1-.77-.36l-2.09-2.47a1,1,0,0,1,.11-1.41,1,1,0,0,1,1.42.11L439,48.05a1,1,0,0,1-.12,1.41A1,1,0,0,1,438.24,49.7Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M448,59.21c-1.82,0-5.49-.26-7.41-2.21A1,1,0,0,1,442,55.6c1.55,1.57,5.48,1.67,6.86,1.58a1,1,0,1,1,.14,2C448.84,59.19,448.47,59.21,448,59.21Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M441.71,104.73a2.92,2.92,0,1,1,2.83-2.91A2.87,2.87,0,0,1,441.71,104.73Zm0-3.82a.91.91,0,1,0,.82.91A.87.87,0,0,0,441.71,100.91Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M443.13,114.89l6.15.73a16.65,16.65,0,0,0,5.78,3.35l2,.65,3.4,1.33c1.21.47,2.38,1,3.55,1.61a3.27,3.27,0,0,0,3.37-.31h0a3.55,3.55,0,0,0,1.15-1.47l.48-1.12h0a2,2,0,0,0,2.3-.48l.76-.84A5.44,5.44,0,0,0,473.4,114h0l.82-.06a1.6,1.6,0,0,0,1.26-2.27h0a7.59,7.59,0,0,0-4.82-4.22s-9.14-2.77-11.62-2.23h0l-12.64-1.32Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M451.11,104.68c3-.33,5.27-2.37,7.18-5.3a1.93,1.93,0,0,1,3.26.37h0a2.18,2.18,0,0,1-.05,2l-1.17,5.94Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M419.17,60.71h0a17.63,17.63,0,0,0-6.75,12.55l-3,23.82a6.62,6.62,0,0,0,3.13,6.54L443.47,115a8.28,8.28,0,0,0,4.57,1.14l.73-14.68L427,91.57,430.65,77a15.62,15.62,0,0,0-5.52-16.17h0A5.06,5.06,0,0,0,419.17,60.71Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M425.3,96.68h0a1,1,0,0,1-1-1c0-3.85,5.18-4.68,5.4-4.72a1,1,0,0,1,.3,2h0s-3.7.63-3.7,2.73A1,1,0,0,1,425.3,96.68Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M429.6,83.31a1,1,0,0,1-.9-1.44c.19-.4,4.61-9.83-3.54-16.32A1,1,0,0,1,426.41,64c9.42,7.5,4.14,18.65,4.09,18.76A1,1,0,0,1,429.6,83.31Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M447.53,118.33a1,1,0,0,1-.38-.07c-.48-.19-20.53-7.54-31.06-11.4a1,1,0,0,1-.6-1.28,1,1,0,0,1,1.29-.6l29.89,11,1.59-14.54-18.65-8.46a1,1,0,0,1,.83-1.83l19.3,8.76a1,1,0,0,1,.59,1l-1.8,16.55a1,1,0,0,1-.48.75A1.07,1.07,0,0,1,447.53,118.33Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <path d=\"M735.36,451.78h-5v-2h5Zm-10.05,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0H540v-2h4.32Zm193.57-4.55h-2v-5h2Zm0-10.05h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.05h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.05h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.05h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.05h-2v-5h2Zm0-10.06h-2v-5h2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M765.11,64.19a1,1,0,0,1-.88-.53L762,59.55l-4.11-2.24a1,1,0,0,1-.52-.88,1,1,0,0,1,.52-.88L762,53.3l2.25-4.11a1,1,0,0,1,.88-.52,1,1,0,0,1,.88.52l2.25,4.11,4.11,2.25a1,1,0,0,1,.52.88,1,1,0,0,1-.52.88l-4.11,2.24L766,63.66A1,1,0,0,1,765.11,64.19Zm-4.67-7.76,2.76,1.51a1,1,0,0,1,.4.4l1.51,2.75,1.51-2.75a1,1,0,0,1,.4-.4l2.76-1.51L767,54.92a1,1,0,0,1-.4-.4l-1.51-2.76-1.51,2.76a1,1,0,0,1-.4.4Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M584.35,411.23a8.79,8.79,0,1,1,8.79-8.79A8.8,8.8,0,0,1,584.35,411.23Zm0-15.58a6.79,6.79,0,1,0,6.79,6.79A6.8,6.8,0,0,0,584.35,395.65Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M635.23,180.35a8.8,8.8,0,1,1,8.79-8.79A8.8,8.8,0,0,1,635.23,180.35Zm0-15.58a6.79,6.79,0,1,0,6.79,6.79A6.79,6.79,0,0,0,635.23,164.77Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M176.53,296a1,1,0,0,1-.88-.52l-2.36-4.3-4.3-2.36a1,1,0,0,1,0-1.75l4.3-2.36,2.36-4.3a1,1,0,0,1,.88-.52,1,1,0,0,1,.88.52l2.35,4.3,4.3,2.36a1,1,0,0,1,0,1.75l-4.3,2.36-2.35,4.3A1,1,0,0,1,176.53,296Zm-5-8.06,2.95,1.62a1,1,0,0,1,.4.4l1.62,2.95,1.61-2.95a1,1,0,0,1,.4-.4l3-1.62-3-1.61a1,1,0,0,1-.4-.4L176.53,283,174.91,286a1,1,0,0,1-.4.4Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M230.5,453.65a1,1,0,0,1-1-1v-4.09a1,1,0,0,1,2,0v4.09A1,1,0,0,1,230.5,453.65Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M230.5,463.32a1,1,0,0,1-1-1v-4.09a1,1,0,0,1,2,0v4.09A1,1,0,0,1,230.5,463.32Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M237.37,456.44h-4.08a1,1,0,1,1,0-2h4.08a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M227.7,456.44h-4.08a1,1,0,1,1,0-2h4.08a1,1,0,1,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M252.58,69.55a1,1,0,0,1-1-1V64.46a1,1,0,0,1,2,0v4.09A1,1,0,0,1,252.58,69.55Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M252.58,79.22a1,1,0,0,1-1-1V74.13a1,1,0,0,1,2,0v4.08A1,1,0,0,1,252.58,79.22Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M259.46,72.34h-4.09a1,1,0,0,1,0-2h4.09a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M249.79,72.34h-4.08a1,1,0,1,1,0-2h4.08a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #eee4f0\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <path d=\"M504.21,540.51H333.74l11.43-65.74,2,.35-11,63.38H502.2l-.68-269.91a132,132,0,0,0-42.77-100.4,129.44,129.44,0,0,0-101.65-33.4c-1.53.17-3.08.36-4.61.58A127.31,127.31,0,0,0,321,144l-.78-1.84a129.51,129.51,0,0,1,32-8.81c1.55-.21,3.12-.41,4.67-.58a129.66,129.66,0,0,1,56.35,6.08,131.5,131.5,0,0,1,46.87,27.84,134,134,0,0,1,43.43,101.89Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M330.38,463.16H326.5a87.3,87.3,0,0,1-86.27-74H224.12a11,11,0,0,1-10.26-14.95l22.21-57.71,1.87.73-22.21,57.7a9,9,0,0,0,8.39,12.23H242l.12.86c5.95,41.69,42.24,73.13,84.41,73.13h3.88Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M241.21,302.64h-2V265.19a134.62,134.62,0,0,1,17.36-66.1,133.09,133.09,0,0,1,46.31-48l1.05,1.71c-38.69,23.62-62.72,66.7-62.72,112.43Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M389.65,134.38C325,143.49,277.5,199.89,277.5,265.19v43.93a3.76,3.76,0,0,0-.64,1.11l-24.77,64.35a10,10,0,0,0,9.33,13.59h17a86.31,86.31,0,0,0,85.41,74h3.88a147.71,147.71,0,0,0,18.2-1.16l-13.65,78.5H540.5l-.68-270.91c1.86-79.54-66.46-143.54-145.54-134.8C392.74,134,391.19,134.16,389.65,134.38Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->    <circle cx=\"400.38\" cy=\"260.32\" r=\"93.45\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M409.88,379.65h-1v-2h1c54.45,0,101.47-40.55,109.39-94.33l.15-1,2,.3-.14,1a112.6,112.6,0,0,1-111.38,96Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M299.31,267.07h-2A112.58,112.58,0,0,1,409.88,154.49v2A110.69,110.69,0,0,0,299.31,267.07Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M665.94,481.58H734.1l17.53-75.14c2.14-9.15-4.61-17.95-13.76-17.95H687.66Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"666.08\" y=\"485.01\" width=\"2\" height=\"46.41\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"705.04\" y=\"481.75\" width=\"2\" height=\"63.31\" transform=\"translate(-175.61 544.52) rotate(-38.51)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"625.21\" y=\"512.4\" width=\"63.31\" height=\"2\" transform=\"translate(-163.38 700.95) rotate(-51.49)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <polygon points=\"689.49 508.58 690.27 513.68 693.18 519.87 693.18 531.42 672.99 531.42 672.99 508.58 689.49 508.58\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M683.39,531.49a3.85,3.85,0,0,1-1.22-.2,1,1,0,0,1,.63-1.9,2,2,0,0,0,.59.09,2,2,0,0,0,0-4.05,2.1,2.1,0,0,0-.56.08,1,1,0,1,1-.6-1.91,3.75,3.75,0,0,1,1.16-.18,4,4,0,0,1,0,8.07Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M697.07,521.44h-9a1,1,0,0,1,0-2h9a1,1,0,1,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M698,526.47h-9a1,1,0,1,1,0-2h9a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M682.49,535.45a1,1,0,0,1-.53-1.86l4.95-3a12.36,12.36,0,0,1,6.49-1.84,12.6,12.6,0,0,1,10.07,5.12l0,0a1,1,0,1,1-1.64,1.15h0a10.6,10.6,0,0,0-8.45-4.29,10.4,10.4,0,0,0-5.44,1.55l-5,3A1,1,0,0,1,682.49,535.45Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <path d=\"M633.08,488.69h93.46c8.6.58,9.52-15.54,9.52-15.54h-103a7.66,7.66,0,0,0-7.56,7.77h0A7.66,7.66,0,0,0,633.08,488.69Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M667.16,447.86l3.06-6.89,22-4.76,13.51,3.69,1.26,2.8a31.76,31.76,0,0,1,.85,24.07h0a11,11,0,0,1-7.89,7h0a27.4,27.4,0,0,1-6,.66h-26.8Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M719.17,474.15l-.23,0a1,1,0,0,1-.74-1.21l16.64-71.32a1,1,0,1,1,1.95.46l-16.64,71.32A1,1,0,0,1,719.17,474.15Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"644.88\" y=\"439.05\" width=\"46.24\" height=\"26.19\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"625.08 507.55 616.17 515.88 605.6 522.97 605.6 531.42 638.04 531.42 638.04 505.04 625.08 507.55\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M704.41,373s9.81-8,13.7,5.3c-.23-.8,5.53-1.78,6.18-1.79,3.74,0,7.13,2.34,9.09,5.6,2.52,4.2,5.66,12.85.59,16.45-.57.41-5,1-4.9.74,0,0-4.57,13.15-19,3.29,0,0-14.59.58-12.89-8.87C697.23,393.76,690.25,375.86,704.41,373Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M704.41,373s9.81-8,13.7,5.3c-.23-.8,5.53-1.78,6.18-1.79,3.74,0,7.13,2.34,9.09,5.6,2.52,4.2,5.66,12.85.59,16.45-.57.41-5,1-4.9.74,0,0-4.57,13.15-19,3.29,0,0-14.59.58-12.89-8.87C697.23,393.76,690.25,375.86,704.41,373Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M685.17,379.82c-.64-.06-1.29-.09-1.94-.1-4.9-.08-10.74,1-13.78,5.37-1.81,2.61-2.28,6.51-.54,9.29,1.9,3,5.88,3.81,9.13,4A26.1,26.1,0,0,0,698.77,390c.48-.51,1.64-1.47,1.82-2.18.39-1.57-2.57-3.22-3.87-4.06A25.77,25.77,0,0,0,685.17,379.82Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M708.12,446.5,670.22,441l3.43-18.52,1.71-2.34a21.45,21.45,0,0,1-4.55-13.26v-2.24a25.49,25.49,0,0,1,2.24-10.47h0a8.2,8.2,0,0,1,7.46-4.9h33.06a8.37,8.37,0,0,1,8.17,9.45Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"692.9 386.23 677.33 399.55 680.71 386.23 680.71 367.07 692.9 367.07 692.9 386.23\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"680.71\" y=\"357.38\" width=\"12.19\" height=\"22.68\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M702.4,394H690.21a1,1,0,0,1,0-2H702.4a1,1,0,1,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M704.17,364.51v4.95A14.34,14.34,0,0,1,690,384h0a9.93,9.93,0,0,1-9.78-10.06v-7.45A11.38,11.38,0,0,1,691.47,355h3.4A9.44,9.44,0,0,1,704.17,364.51Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M690.15,385.24a1,1,0,1,1,0-2,12.68,12.68,0,0,0,5.58-1.28,1,1,0,1,1,.88,1.8A14.6,14.6,0,0,1,690.15,385.24Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M706.36,364.62v9.89c-9.36-3.55-14.74-8.35-16.68-14.23-2,4.43-6.18,6.91-11.62,8.15V367a13.38,13.38,0,0,1,8.71-12.44c5-2,12-2.12,16.11,1.84A11.53,11.53,0,0,1,706.36,364.62Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <ellipse cx=\"686.01\" cy=\"348.19\" rx=\"7.08\" ry=\"7.28\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M702.59,357.09a1,1,0,0,1-.67-.25c-3.61-3.21-9.34-3.06-13.15-1.95a1,1,0,0,1-1.24-.68,1,1,0,0,1,.68-1.25c4.51-1.31,10.82-1.37,15,2.38a1,1,0,0,1-.66,1.75Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M729.79,391.59a1.27,1.27,0,0,1-.26,0c-.15,0-3.77-1.06-4-4.66a1,1,0,1,1,2-.15c.17,2.17,2.48,2.85,2.58,2.88a1,1,0,0,1-.27,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f6a3a4\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M682.13,414.42l-16.19-4.78c.83-2.57,1.8-5.13,2.54-7.72,1-3.68,2.23-7.83,5.31-10.26a11.18,11.18,0,0,1,9.9-2l2.67.76Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M714.12,414.37a1,1,0,0,1-1-.74l-1.91-7.07a1,1,0,1,1,1.93-.52l1.92,7.07a1,1,0,0,1-.71,1.23A1.09,1.09,0,0,1,714.12,414.37Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M703.84,376.91h0a4.34,4.34,0,0,1-4.28-4.4v-1.57a4.34,4.34,0,0,1,4.28-4.4h0a4.34,4.34,0,0,1,4.28,4.4v1.57A4.34,4.34,0,0,1,703.84,376.91Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M702.6,374.08a1,1,0,0,1-.66-.24,1,1,0,0,1-.1-1.41l2.48-2.88a1,1,0,0,1,1.52,1.31l-2.48,2.88A1,1,0,0,1,702.6,374.08Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M715.33,382.45a1,1,0,0,1-1-1c0-1.64,1.14-3.21,3.29-4.53a1,1,0,0,1,1.38.32,1,1,0,0,1-.33,1.38c-.87.54-2.33,1.62-2.33,2.83A1,1,0,0,1,715.33,382.45Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f6a3a4\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M640.29,533a4,4,0,1,1,4-4A4,4,0,0,1,640.29,533Zm0-6.06a2,2,0,1,0,1.94,2A2,2,0,0,0,640.29,526.9Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M630.73,526.47H620.31a1,1,0,0,1,0-2h10.42a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M635.94,522.22H625.52a1,1,0,0,1,0-2h10.42a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M679,416.39a16.53,16.53,0,0,1-7.53-1.82,1,1,0,0,1,.91-1.79,14.68,14.68,0,0,0,12,.59,1,1,0,0,1,1.33.49,1,1,0,0,1-.49,1.33A15.73,15.73,0,0,1,679,416.39Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"618.9 508.94 640.28 508.94 644.66 502.58 647.81 498 649.92 494.94 653.07 490.37 669.16 467.02 646.16 454.95 628.28 490.37 625.97 494.94 624.42 498 622.11 502.58 618.9 508.94\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"650.22 480.47 657.6 490.37 661.01 494.94 663.29 498 666.71 502.58 671.45 508.94 691.82 508.94 688.81 502.58 686.64 498 685.19 494.94 683.02 490.37 670.59 464.14 650.22 480.47\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M705.72,455.67a1,1,0,0,1-.4-.08l-10.19-4.46a1,1,0,0,1,.8-1.84l10.19,4.46a1,1,0,0,1-.4,1.92Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M669.91,492.15A13.05,13.05,0,0,1,659.47,487L644.2,466.8A13.09,13.09,0,0,1,665.07,451l15.27,20.16a13.09,13.09,0,0,1-10.43,21Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"657.6 490.37 661.01 494.94 685.19 494.94 683.02 490.37 657.6 490.37\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"663.29 498 666.71 502.58 688.81 502.58 686.64 498 663.29 498\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <polygon points=\"625.97 494.94 649.92 494.94 653.07 490.37 628.28 490.37 625.97 494.94\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <polygon points=\"622.11 502.58 644.66 502.58 647.81 498 624.42 498 622.11 502.58\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <path d=\"M649.5,474.15a1,1,0,0,1-.38-.07,1,1,0,0,1-.55-1.31l6-14.82a12.87,12.87,0,0,1,11.91-8.16h8.21a1,1,0,0,1,0,2h-8.21a10.88,10.88,0,0,0-10,6.9l-6,14.83A1,1,0,0,1,649.5,474.15Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M662.57,498.12a1,1,0,0,1-.57-.18,1,1,0,0,1-.25-1.39l11.69-17a1,1,0,1,1,1.65,1.13l-11.69,17A1,1,0,0,1,662.57,498.12Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M716.1,427.52H716l-5.15-.64a1,1,0,0,1-.87-1.12,1,1,0,0,1,1.12-.87l5.15.64a1,1,0,0,1-.12,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M697.1,417.24a16.65,16.65,0,0,1-8.05-2.09,1,1,0,0,1,1-1.76,14.62,14.62,0,0,0,13.11.59,1,1,0,0,1,.81,1.84A17.36,17.36,0,0,1,697.1,417.24Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M655.46,497.34a1,1,0,0,1-.84-1.54l13-20.17A16.58,16.58,0,0,1,681.59,468h5.48a23.08,23.08,0,0,0,8.93-1.79,1,1,0,1,1,.77,1.85,25.12,25.12,0,0,1-9.7,2h-5.48a14.58,14.58,0,0,0-12.24,6.74L656.3,496.88A1,1,0,0,1,655.46,497.34Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M736.06,474.15H702.6a1,1,0,1,1,0-2h33.46a1,1,0,1,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M724.81,440.3a8.79,8.79,0,0,0,4.48-4c3.6-6.61-2.17-34.67-2.17-34.67L710.68,405l-.15,19.12-30,12.73.42,9.63,41.65-5.59A9,9,0,0,0,724.81,440.3Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M713.57,389.24h4.23a10.71,10.71,0,0,1,10.55,9.83l1.83,19.16H708.12l-.8-17.88Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M710.41,418.63h-3.92a1,1,0,0,1-1-.91l-.42-4.61a36.68,36.68,0,0,1,1.09-12.86,1,1,0,1,1,1.94.52,34.61,34.61,0,0,0-1,12.16l.34,3.7h3a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <polygon points=\"646.71 435.96 681.21 435.96 666.25 397.21 631.75 397.21 646.71 435.96\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M666.57,443.72H656.21a1,1,0,0,1-.94-.64l-14.95-38.76a1,1,0,0,1,.11-.93,1,1,0,0,1,.82-.43h34.5a1,1,0,0,1,.94.64l2.14,5.56a1,1,0,0,1-1.87.72l-1.9-4.92H642.71l14.19,36.75h9.67a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #a26eb2\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M684.93,429.1h-6.79a3.54,3.54,0,0,0-3.44,4.1l1.42,9.6a3.53,3.53,0,0,0,3.22,3l13.22-.87,1.9-12.07S688.4,429.1,684.93,429.1Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M673.36,433.6h4.22l1.86-4.5h-6.08a2.22,2.22,0,0,0-2.19,2.25h0A2.22,2.22,0,0,0,673.36,433.6Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M673.91,437.46h4.21V433h-4.21a2.22,2.22,0,0,0-2.19,2.25h0A2.22,2.22,0,0,0,673.91,437.46Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M674.57,441.32h4.22v-4.5h-4.22a2.22,2.22,0,0,0-2.19,2.25h0A2.22,2.22,0,0,0,674.57,441.32Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M673.66,441.66a2.29,2.29,0,0,0-.43,1.33h0a2.22,2.22,0,0,0,2.19,2.25h4.22v-4.5h-4.22a2.17,2.17,0,0,0-1.76.92Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M680.55,446.83h-.08l-5.15-.43a1,1,0,0,1-.92-1.08,1,1,0,0,1,1.08-.92l5.15.43a1,1,0,0,1-.08,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M675,446.32a1,1,0,0,1-.3,0,3.17,3.17,0,0,1,.9-6.18h2.92a1,1,0,0,1,0,2h-2.91a1.13,1.13,0,0,0-1.09,1.16,1.15,1.15,0,0,0,.78,1.1,1,1,0,0,1-.3,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M690.86,430.93l-4-5.42a5.36,5.36,0,0,0-3.25-2.09l-.42-.08,1.49,6.46Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M666.39,428.78a7.87,7.87,0,0,1-6.24-3.47,1,1,0,0,1,1.66-1.12,5.76,5.76,0,0,0,5,2.57,2.51,2.51,0,0,0,1.94-1.13,3,3,0,0,0,0-2.67,5.79,5.79,0,0,0-5.5-3.51,2.66,2.66,0,0,0-1.56.67,1,1,0,0,1-1.37-1.47,4.71,4.71,0,0,1,2.71-1.19,7.72,7.72,0,0,1,7.58,4.75,5,5,0,0,1-.18,4.45,4.46,4.46,0,0,1-3.44,2.09C666.82,428.77,666.6,428.78,666.39,428.78Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #a26eb2\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M663.17,419.46a1,1,0,0,1-.9-.58l-1-2.17a1,1,0,0,1,1.82-.85l1,2.17a1,1,0,0,1-.48,1.33A.94.94,0,0,1,663.17,419.46Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #a26eb2\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <rect x=\"782.18\" y=\"531.72\" width=\"17.82\" height=\"2\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"275.72\" y=\"531.72\" width=\"488.33\" height=\"2\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"282.97\" y=\"134.04\" width=\"2\" height=\"12.78\" transform=\"matrix(0.02, -1, 1, 0.02, 129.41, 415.31)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"315.44\" y=\"119.42\" width=\"27.37\" height=\"2\" transform=\"translate(69.74 359.4) rotate(-64.62)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"296.9\" y=\"100.9\" width=\"2\" height=\"28.56\" transform=\"translate(-30.91 115.61) rotate(-22.43)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M386.15,462l-.2-2c.27,0,27.06-2.84,34.36-8.61l1.24,1.58C413.79,459.09,387.28,461.88,386.15,462Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"268.3\" y=\"381.48\" width=\"16.04\" height=\"2\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"499.38\" y=\"480.31\" width=\"2\" height=\"29.56\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"499.38\" y=\"396.33\" width=\"2\" height=\"55.97\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <g id=\"Grow1\"><!-- [et_pb_line_break_holder] -->      <path d=\"M102.59,340.38A46.55,46.55,0,1,0,17,365.66c9.47,14.6,18.21,16.66,18.21,48.83v2.3H76.94v-3.15c0-32.27,9.2-33.71,18.51-48.47A46.3,46.3,0,0,0,102.59,340.38Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M35.9,341.52a1,1,0,0,1-.7-1.72c.87-1.12,9.44-14.92,15-24A1,1,0,1,1,52,316.83c0,.06-3.76,6.1-7.48,12.07-7.71,12.39-7.78,12.41-8.26,12.57A.93.93,0,0,1,35.9,341.52Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M50.6,341.52a1,1,0,0,1-.7-1.72c.86-1.12,9.43-14.92,15.05-24a1,1,0,1,1,1.7,1.05c0,.06-3.76,6.1-7.47,12.07-7.71,12.39-7.79,12.41-8.27,12.57A.84.84,0,0,1,50.6,341.52Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M65.29,341.52a1,1,0,0,1-1-.68,1,1,0,0,1,.25-1c.87-1.12,9.44-14.92,15-24a1,1,0,1,1,1.71,1.05c0,.06-3.76,6.1-7.48,12.07-7.71,12.39-7.78,12.41-8.26,12.57A.89.89,0,0,1,65.29,341.52Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M47.73,409.19a1,1,0,0,1-1-.78L34.92,355.87a1,1,0,1,1,2-.44L48.71,408a1,1,0,0,1-.76,1.2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M63.48,412.51a.82.82,0,0,1-.22,0,1,1,0,0,1-.76-1.2l12.67-56.2a1,1,0,0,1,1.19-.75,1,1,0,0,1,.76,1.19l-12.66,56.2A1,1,0,0,1,63.48,412.51Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M64.54,438.42h-17a6.15,6.15,0,0,1-6.15-6.16h0a6.15,6.15,0,0,1,6.15-6.16h17a6.16,6.16,0,0,1,6.16,6.16h0A6.16,6.16,0,0,1,64.54,438.42Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M76.31,419.09H35.78a6.15,6.15,0,0,1-6.16-6.15h0a6.16,6.16,0,0,1,6.16-6.16H76.31a6.16,6.16,0,0,1,6.16,6.16h0A6.15,6.15,0,0,1,76.31,419.09Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M76.31,431.41H35.78a6.16,6.16,0,0,1-6.16-6.16h0a6.16,6.16,0,0,1,6.16-6.16H76.31a6.16,6.16,0,0,1,6.16,6.16h0A6.16,6.16,0,0,1,76.31,431.41Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M77.21,419.87h-43a1,1,0,0,1,0-2h43a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M70.7,432.41H41.46a1,1,0,1,1,0-2H70.7a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <g id=\"Outline1\"><!-- [et_pb_line_break_holder] -->        <path d=\"M771.75,116.88a53,53,0,0,0-34.94-13.09h-.75a53.17,53.17,0,0,0-43.89,82c2.4,3.7,4.73,6.67,7,9.55,8,10.21,14.35,18.27,14.35,47.82v1.68h46.62V242.2c0-29,6.26-36.8,14.2-46.72a108,108,0,0,0,7.5-10.22,53.22,53.22,0,0,0-1.66-59.09\" transform=\"translate(-9.5 -6.75)\" style=\"fill: none;stroke: #ed1c24;stroke-miterlimit: 10;stroke-width: 2px\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <g id=\"Fade1\"><!-- [et_pb_line_break_holder] -->        <path d=\"M713.69,158.07l-.63-1.9a1,1,0,0,0-.4.25c.78-.93,10.93-17.26,17.56-28l1.7,1.06c0,.07-4.37,7.09-8.7,14C714.28,157.87,714.18,157.9,713.69,158.07Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M730.79,158.07l-.63-1.9a1,1,0,0,0-.4.25c.78-.93,10.93-17.26,17.56-28l1.7,1.06c0,.07-4.37,7.09-8.7,14C731.38,157.87,731.28,157.9,730.79,158.07Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M747.9,158.07l-.64-1.9a1,1,0,0,0-.4.25c.78-.93,10.93-17.26,17.56-28l1.7,1.06c0,.07-4.37,7.09-8.7,14C748.48,157.87,748.38,157.9,747.9,158.07Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->        <rect x=\"723.34\" y=\"210.67\" width=\"2\" height=\"25.5\" transform=\"translate(-40.88 157.81) rotate(-12.69)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->        <rect x=\"715.4\" y=\"174.39\" width=\"2\" height=\"27.51\" transform=\"translate(-33.33 155.2) rotate(-12.69)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->        <rect x=\"719.32\" y=\"206.03\" width=\"67.03\" height=\"2\" transform=\"translate(375.8 889.15) rotate(-77.29)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <path d=\"M760.4,248.55a7.17,7.17,0,1,0,0-14.33H713.24a7.17,7.17,0,1,0,0,14.33,7.17,7.17,0,1,0,0,14.33h6.61a6.4,6.4,0,0,0-.08,1,7.16,7.16,0,0,0,7.17,7.16H746.7a7.16,7.16,0,0,0,7.17-7.16,6.4,6.4,0,0,0-.08-1h6.61a7.17,7.17,0,1,0,0-14.33Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M746.7,272H726.94a8.18,8.18,0,0,1-8.17-8.16h-5.53a8.16,8.16,0,0,1-3.92-15.33,8.17,8.17,0,0,1,3.92-15.34H760.4a8.17,8.17,0,0,1,3.92,15.34,8.16,8.16,0,0,1-3.92,15.33h-5.53A8.18,8.18,0,0,1,746.7,272Zm-33.46-22.49a6.17,6.17,0,1,0,0,12.33H721l-.16,1.14a7.25,7.25,0,0,0-.07.85,6.17,6.17,0,0,0,6.17,6.16H746.7a6.17,6.17,0,0,0,6.17-6.16,5.39,5.39,0,0,0-.07-.85l-.16-1.14h7.76a6.17,6.17,0,1,0,0-12.33v-2a6.17,6.17,0,1,0,0-12.33H713.24a6.17,6.17,0,1,0,0,12.33Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <path d=\"M711.45,248.29h0Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <rect x=\"701.95\" y=\"240.53\" width=\"49.99\" height=\"2\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <path d=\"M719.84,262.88h0Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <rect x=\"710.34\" y=\"255.12\" width=\"34.03\" height=\"2\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M613.37,91.28a33.72,33.72,0,1,0-62,18.31c6.85,10.58,13.18,12.07,13.18,35.38v1.67h30.27v-2.29c0-23.37,6.67-24.41,13.41-35.11A33.55,33.55,0,0,0,613.37,91.28Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M565.06,92.39a1,1,0,0,1-.71-1.71c.68-.91,6.84-10.83,10.87-17.36a1,1,0,1,1,1.71,1.05s-2.69,4.37-5.42,8.75c-5.63,9-5.66,9.06-6.13,9.22A1.19,1.19,0,0,1,565.06,92.39Zm-.31-2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M575.71,92.39a1,1,0,0,1-.72-1.71c.69-.91,6.85-10.83,10.88-17.36a1,1,0,1,1,1.71,1.05s-2.7,4.37-5.42,8.75c-5.64,9-5.67,9.06-6.13,9.22A1.25,1.25,0,0,1,575.71,92.39Zm-.32-2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M586.35,92.39a1,1,0,0,1-.71-1.71c.69-.91,6.85-10.83,10.87-17.36a1,1,0,1,1,1.71,1.05s-2.69,4.37-5.42,8.75c-5.63,9-5.66,9.06-6.13,9.22A1.13,1.13,0,0,1,586.35,92.39Zm-.31-2h0Zm0,0Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M573.63,141.4a1,1,0,0,1-1-.78l-8.56-38.05a1,1,0,0,1,.75-1.2,1,1,0,0,1,1.2.76l8.57,38.05a1,1,0,0,1-.76,1.2A.82.82,0,0,1,573.63,141.4Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M585,143.81l-.22,0a1,1,0,0,1-.76-1.2l9.18-40.71a1,1,0,1,1,2,.44L586,143A1,1,0,0,1,585,143.81Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M585.81,162.3H573.5a4.46,4.46,0,0,1-4.46-4.46h0a4.46,4.46,0,0,1,4.46-4.46h12.31a4.46,4.46,0,0,1,4.46,4.46h0A4.46,4.46,0,0,1,585.81,162.3Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M594.34,148.3H565a4.46,4.46,0,0,1-4.46-4.46h0a4.46,4.46,0,0,1,4.46-4.46h29.36a4.46,4.46,0,0,1,4.46,4.46h0A4.46,4.46,0,0,1,594.34,148.3Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M594.34,157.22H565a4.45,4.45,0,0,1-4.46-4.46h0A4.46,4.46,0,0,1,565,148.3h29.36a4.46,4.46,0,0,1,4.46,4.46h0A4.46,4.46,0,0,1,594.34,157.22Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M595,149.14H563.87a1,1,0,1,1,0-2H595a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M590.27,158.23H569.09a1,1,0,0,1,0-2h21.18a1,1,0,0,1,0,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M194.94,193.41H153.7v-3.17c0-23.22-4.95-29.52-11.2-37.48-1.85-2.35-3.76-4.79-5.74-7.84a44.72,44.72,0,1,1,75.42-.47,88.9,88.9,0,0,1-6.17,8.42c-6.18,7.72-11.07,13.82-11.07,36.57Zm-39.24-2h37.24v-2c0-23.45,5.08-29.8,11.5-37.83a83.19,83.19,0,0,0,6-8.23,42.72,42.72,0,1,0-72,.45c1.93,3,3.81,5.37,5.63,7.69,6.5,8.27,11.63,14.8,11.63,38.72Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M155.71,121.72l-.63-1.91a.89.89,0,0,0-.41.27c.67-.81,8.83-14,14.15-22.58l1.71,1s-3.53,5.72-7,11.33C156.26,121.54,156.19,121.56,155.71,121.72Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M169.52,121.72l-.64-1.91a1.05,1.05,0,0,0-.41.27c.67-.81,8.83-14,14.16-22.58l1.7,1s-3.53,5.72-7,11.33C170.06,121.54,170,121.56,169.52,121.72Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M183.32,121.72l-.63-1.91a.89.89,0,0,0-.41.27c.66-.81,8.83-14,14.15-22.58l1.71,1s-3.53,5.72-7,11.33C183.86,121.54,183.8,121.56,183.32,121.72Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"159.95\" y=\"134.36\" width=\"2\" height=\"50.58\" transform=\"translate(-40.64 32.5) rotate(-12.69)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"160.2\" y=\"160.05\" width=\"54.11\" height=\"2\" transform=\"translate(-20.54 301.55) rotate(-77.3)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <path d=\"M193.36,194.56a5.78,5.78,0,0,0,0-11.56H155.29a5.78,5.78,0,1,0,0,11.56,5.79,5.79,0,1,0,0,11.57h5.33a5.29,5.29,0,0,0-.06.8,5.78,5.78,0,0,0,5.78,5.78h16a5.78,5.78,0,0,0,5.78-5.78,5.29,5.29,0,0,0-.06-.8h5.34a5.79,5.79,0,0,0,0-11.57Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M182.3,213.72h-16a6.8,6.8,0,0,1-6.78-6.59h-4.27a6.78,6.78,0,0,1-3.55-12.57A6.78,6.78,0,0,1,155.29,182h38.07a6.78,6.78,0,0,1,3.54,12.57,6.78,6.78,0,0,1-3.54,12.57h-4.28A6.8,6.8,0,0,1,182.3,213.72Zm-27-18.15a4.78,4.78,0,1,0,0,9.56h6.48l-.16,1.14a5.9,5.9,0,0,0-.05.66,4.79,4.79,0,0,0,4.78,4.78h16a4.79,4.79,0,0,0,4.78-4.78,5.9,5.9,0,0,0-.05-.66l-.16-1.14h6.49a4.78,4.78,0,0,0,0-9.56v-2a4.78,4.78,0,0,0,0-9.56H155.29a4.78,4.78,0,1,0,0,9.56Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <path d=\"M153.85,194.35h0Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <rect x=\"144.35\" y=\"186.6\" width=\"40.35\" height=\"2\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <path d=\"M160.62,206.13h0Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <rect x=\"151.12\" y=\"198.38\" width=\"27.47\" height=\"2\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g id=\"Spin1\"><!-- [et_pb_line_break_holder] -->      <path d=\"M411.71,304.87V289.39h-8.36a21.19,21.19,0,0,0-.91-2.2l5.89-5.9-10.76-10.73-5.9,5.92a22.37,22.37,0,0,0-2.09-.86v-8.36H374.39v8.34a21.59,21.59,0,0,0-2.57,1.1l-6-5.79-10.52,10.95,6,5.78c-.26.58-.5,1.18-.72,1.79h-8.34v15.19h8.36a21.71,21.71,0,0,0,1.17,2.71l-5.92,6.23,10.92,10.77,6.18-6.5c.46.2.94.39,1.42.56v9.08h15.19V318.4a20.25,20.25,0,0,0,2-.83l6.35,6.31,10.61-11.08-6.07-6.05c.29-.61.55-1.23.79-1.88Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <circle cx=\"372.47\" cy=\"290.25\" r=\"12.54\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g id=\"Spin2\"><!-- [et_pb_line_break_holder] -->      <path d=\"M427.34,230.3V214.82H419a23.64,23.64,0,0,0-.91-2.2l5.88-5.91L413.2,196l-5.89,5.92c-.68-.32-1.38-.61-2.09-.87v-8.35H390V201a23.3,23.3,0,0,0-2.57,1.09l-6-5.79-10.53,11,6,5.78c-.27.58-.5,1.18-.72,1.78h-8.34v15.2h8.35a23.36,23.36,0,0,0,1.18,2.71L371.47,239l10.91,10.77,6.18-6.5c.47.2.94.39,1.43.56v9.08h15.19v-9.07q1.05-.37,2-.84l6.35,6.32,10.61-11.08-6.08-6c.29-.61.56-1.24.8-1.88Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #ed1c24\"\/><!-- [et_pb_line_break_holder] -->      <circle cx=\"388.1\" cy=\"215.68\" r=\"12.54\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g id=\"Spin3\"><!-- [et_pb_line_break_holder] -->      <path d=\"M485.88,283.22V267.74h-8.36a21.19,21.19,0,0,0-.91-2.2l5.89-5.9-10.76-10.73-5.9,5.92a21.31,21.31,0,0,0-2.09-.86v-8.36H448.56V254a21.59,21.59,0,0,0-2.57,1.1l-6-5.79-10.52,10.95,6,5.78c-.26.58-.5,1.18-.71,1.79h-8.35V283h8.36a21.71,21.71,0,0,0,1.17,2.71L430,291.91l10.92,10.77,6.18-6.5c.46.2.94.39,1.42.56v9.08h15.19v-9.07a21.43,21.43,0,0,0,2.05-.83l6.34,6.31,10.61-11.08-6.07-6a19.59,19.59,0,0,0,.79-1.88Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <circle cx=\"446.64\" cy=\"268.6\" r=\"12.54\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M521.11,284.61l-2-.29.14-1a111.39,111.39,0,0,0,1.15-13.2l-4.88,6.46-1.6-1.21,6.72-8.9a1,1,0,0,1,1.8.6,114.14,114.14,0,0,1-1.2,16.55Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <rect x=\"523.57\" y=\"265.03\" width=\"2\" height=\"12.27\" transform=\"translate(-63.95 380.36) rotate(-38.66)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M298.35,269.64a1.06,1.06,0,0,1-.61-.2,1,1,0,0,1-.19-1.41l6.11-8.1a1,1,0,0,1,1.6,1.21l-6.11,8.1A1,1,0,0,1,298.35,269.64Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M298.45,269.56a1,1,0,0,1-.79-.38l-6.41-8a1,1,0,1,1,1.56-1.25l6.42,8a1,1,0,0,1-.16,1.41A1,1,0,0,1,298.45,269.56Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <path d=\"M343.15,493.08h-3.3v-2h3.3Zm-8.33,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0h-5v-2h5Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M74.93,493.08H72.42v-2h2.51Zm-7.54,0h-5v-2h5Zm-10,0H54.67V488.7h2v2.37h.66Zm-.66-9.4h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.05h-2v-5h2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"1.76\" y=\"531.72\" width=\"246.26\" height=\"2\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <g id=\"SlideDown1\"><!-- [et_pb_line_break_holder] -->      <path d=\"M176.36,72.12h-2v-5h2Zm0-10.05h-2V57h2Zm0-10.06h-2V47h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10h-2v-5h2Zm0-10.06h-2v-5h2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <circle cx=\"165.86\" cy=\"70.36\" r=\"7.62\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M175.36,85.73A8.62,8.62,0,1,1,184,77.11,8.63,8.63,0,0,1,175.36,85.73Zm0-15.23A6.62,6.62,0,1,0,182,77.11,6.62,6.62,0,0,0,175.36,70.5Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <circle cx=\"571.6\" cy=\"50.72\" r=\"7.62\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M581.1,66.09a8.62,8.62,0,1,1,8.62-8.62A8.63,8.63,0,0,1,581.1,66.09Zm0-15.24a6.62,6.62,0,1,0,6.62,6.62A6.63,6.63,0,0,0,581.1,50.85Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <path d=\"M227.68,253.72h-4.21v-2h4.21Zm-9.24,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-4.25-5.8h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M580.68,225.66h-5.19v-2h4.19v.17h1Zm-10.22,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.06,0h-5v-2h5Zm-10.05,0h-5v-2h5Zm40.39-6.87h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10h-2v-5h2Zm0-10.06h-2v-5h2Zm0-10.06h-2v-5h2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"281.93\" y=\"481.51\" width=\"11.23\" height=\"8.02\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"42.18\" y=\"431.4\" width=\"8.02\" height=\"11.23\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"159.65\" y=\"222.92\" width=\"8.02\" height=\"11.23\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"566.19\" y=\"174\" width=\"8.02\" height=\"11.23\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"723.35\" y=\"301.9\" width=\"8.02\" height=\"11.23\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <rect x=\"566.59\" y=\"440.22\" width=\"11.23\" height=\"8.02\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M168.45,380.38l1.9,38.54-42.93-4.78-2.15-50.05,11.25-7a30.06,30.06,0,0,1,14.77-4.57h0a30,30,0,0,1,13.87,2.8l3.14,1.46Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"178.76 504.43 182.84 512.92 195.46 506.51 190.99 497.19 178.76 504.43\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"215.74 517.26 189.54 530.84 180.42 511.83 195.61 504.12 212.19 509.86 215.74 517.26\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M208.49,517.26a1,1,0,0,1-.54-1.84l4.26-2.74a1,1,0,1,1,1.09,1.68L209,517.1A1,1,0,0,1,208.49,517.26Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M202.7,527.24,192,524.46a1,1,0,1,1,.5-1.94l10,2.6,18.73-8.77a1,1,0,1,1,.85,1.81Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"95.27 478.21 87.14 482.65 93.74 495.43 102.67 490.56 95.27 478.21\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"83.91 516.6 69.92 490.07 88.13 480.13 96.07 495.51 90.99 512.73 83.91 516.6\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M102.16,514.84a1,1,0,0,1-.75-.33l-4.1-4.61a1,1,0,0,1,.08-1.41,1,1,0,0,1,1.42.08l4.09,4.6a1,1,0,0,1-.74,1.67Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M103.62,510.33a1,1,0,0,1-.8-.41L99,504.83a1,1,0,1,1,1.6-1.19l3.79,5.09a1,1,0,0,1-.21,1.4A1,1,0,0,1,103.62,510.33Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M97.56,522.08a1,1,0,0,1-.9-.57L86.34,499.94,92,489a1,1,0,0,1,1.35-.42,1,1,0,0,1,.43,1.35L88.58,500l9.88,20.67A1,1,0,0,1,98,522,1.07,1.07,0,0,1,97.56,522.08Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M112.1,503.54l-11.47-19.89,39.16-22.6L147.38,416,170,419.8,161.75,469c0,.22-.08.43-.12.63a14.49,14.49,0,0,1-6.88,9.35Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M185.35,514.7l-20.67-49.47-29.12-27.09a24.83,24.83,0,0,1-7.7-20.65l.49-4.71,22.84,2.38-.49,4.71a1.79,1.79,0,0,0,.5,1.45l29.87,27.79.18.17a19,19,0,0,1,4.29,6.31l21,50.26Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M162.48,465.73a1,1,0,0,1-.71-.3L142.35,446a1,1,0,1,1,1.42-1.42L163.18,464a1,1,0,0,1-.7,1.71Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M182.2,507.38a.8.8,0,0,1-.32-1.54L202.29,497a.81.81,0,0,1,.64,1.48l-20.41,8.84A.87.87,0,0,1,182.2,507.38Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M119,499.93a.8.8,0,0,1-.71-.42l-10.65-20a.8.8,0,1,1,1.42-.75l10.65,20a.81.81,0,0,1-.33,1.09A.85.85,0,0,1,119,499.93Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M157,370.74l26.45,14.88a6.66,6.66,0,0,0,10.7-3.29l17.62-32.89-6.51-7L184.5,365.66l-18.19-8Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M153.84,375.78,174.1,386l7.55-23.67-14.79-6a7.84,7.84,0,0,0-10.61,6Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M158.63,354.35h0a9.39,9.39,0,0,1-14.42,1.6l-1-1,1.28-18.83,13.47-.53Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M150.75,359.62a10.39,10.39,0,0,1-7.23-2.94l-1-1a1,1,0,1,1,1.39-1.44l1,1a8.4,8.4,0,0,0,6.73,2.34,8.52,8.52,0,0,0,6.15-3.77,1,1,0,1,1,1.67,1.11,10.51,10.51,0,0,1-7.61,4.65A10.28,10.28,0,0,1,150.75,359.62Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M145.6,338l.43,11.63,14.7-.58a2.5,2.5,0,0,0,2.38-2.42v-.22l-.44-11.88a5.75,5.75,0,0,0-5.89-5.61l-3.11.12A8.55,8.55,0,0,0,145.6,338Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M145.73,342.1s-7-2.73-2.78-6.06c0,0-5.43-2.44-.69-4.63,0,0-3.56-5.63,2.23-5.48,0,0,3.52-7.11,8.52-2.08,0,0,1.8-7.28,6.77-2.32,0,0,6.51,1.52,6.15,7.14,0,0,2.69,6.82-2.27,5.72,0,0,3.1,3.54-.88,2.49,0,0-1.4-2.46-.71-4.13,0,0-4.43,2-7.47.37,0,0-.93,2-4.17,1.19,0,0-.35,3.49-2.7,2.92C147.73,337.23,149.43,344.67,145.73,342.1Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M162.76,338l2.2,4.62a.74.74,0,0,1-.62,1.06l-2,.08Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M170.35,418.92l-43-2.93a9.58,9.58,0,0,1-7.45-10.21l2.25-27.55L142.46,380l-3.25,18.89,33.37,10.28Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"115.77 357.34 109.87 381.46 132.41 381.03 133.2 369.92 115.77 357.34\" style=\"fill: #8367ad\"\/><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M204.33,342.29a2,2,0,0,1-1.65-.86l-1.52-2.16-.92-4.2a2,2,0,0,1,3.93-.86l.74,3.41,1.06,1.51a2,2,0,0,1-.5,2.79A2,2,0,0,1,204.33,342.29Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <g><!-- [et_pb_line_break_holder] -->        <path d=\"M208.3,343.07a1.94,1.94,0,0,1-.71-.13,2,2,0,0,1-1.17-2.59l1.5-3.92-2.3-3.25a2,2,0,0,1,3.29-2.31l2.9,4.12a2,2,0,0,1,.24,1.87l-1.87,4.91A2,2,0,0,1,208.3,343.07Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M211.65,343.94a2.1,2.1,0,0,1-.61-.09,2,2,0,0,1-1.31-2.53l1.1-3.44-2.35-3.05a2,2,0,0,1,3.19-2.45l3,3.89a2,2,0,0,1,.32,1.83l-1.41,4.44A2,2,0,0,1,211.65,343.94Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M212.83,344.93a2,2,0,0,1-1-.27,2,2,0,0,1-.73-2.74l2-3.51-1.61-.88a2,2,0,0,1,1.94-3.52l3.4,1.87a2,2,0,0,1,.77,2.77l-3,5.27A2,2,0,0,1,212.83,344.93Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->        <path d=\"M205.49,340.65a1.93,1.93,0,0,1-.81-.17,2,2,0,0,1-1-2.65l1.79-4-1.18-7.05a2,2,0,1,1,4-.67l1.28,7.65a2,2,0,0,1-.15,1.15l-2,4.58A2,2,0,0,1,205.49,340.65Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <\/g><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <path d=\"M157.84,349.8l-.22,0-.57-.13a14.28,14.28,0,0,1-5.12-2.23,1,1,0,0,1-.25-1.4,1,1,0,0,1,1.4-.25,12.21,12.21,0,0,0,4.39,1.92l.58.13a1,1,0,0,1-.21,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M134.05,401.69a1,1,0,0,1-.33-1.95l5.16-1.82a1,1,0,0,1,1.28.62,1,1,0,0,1-.61,1.27l-5.16,1.82A1,1,0,0,1,134.05,401.69Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M141.12,388.79a1,1,0,0,1,0-2l2.71-.09L145.25,376a1,1,0,1,1,2,.27l-1.57,11.57a1,1,0,0,1-1,.87l-3.55.12Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <polygon points=\"198.92 348.76 207.39 333.15 191.69 332.83 191.97 340.43 198.92 348.76\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <g><!-- [et_pb_line_break_holder] -->      <path d=\"M167,408.2s5.73-2.25,5.92-1.51l-.67-.85s10.77.25,12.62.37l2.61.17A1.68,1.68,0,0,1,189,408h0a1.68,1.68,0,0,1-1.56,1.71l-2.92.15-5.72.05,3.5.16a11.75,11.75,0,0,1,3.74.8l2.09.82a2,2,0,0,1,1.19,2.3h0A2,2,0,0,1,188,415.5l-.37.1.12.15a1.86,1.86,0,0,1,.25,1.86h0a1.73,1.73,0,0,1-2.26,1l-2.07-.84a6.25,6.25,0,0,0-3.31-.4l-3,.43,6.48,1.37a1.4,1.4,0,0,1,.33,2.6l-.12.05h0a1.4,1.4,0,0,1-.81,0,16,16,0,0,0-1.93-.35l-6.7-.63h0a26,26,0,0,1-8.72-1.6l-.2-.07-3.65-.6-2.56-7.39Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M187.49,416.23a1.26,1.26,0,0,1-.33-.05l-.44-.16a22.19,22.19,0,0,0-8.47-1.18,1,1,0,1,1-.11-2,24.42,24.42,0,0,1,9.24,1.3l.44.15a1,1,0,0,1-.33,2Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M170.9,412.24a3.64,3.64,0,0,1-4.34-2.85,3.76,3.76,0,0,1,2.77-4.47,3.64,3.64,0,0,1,4.34,2.85A3.74,3.74,0,0,1,170.9,412.24Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->      <path d=\"M168.3,409.8a.81.81,0,0,1-.75-1.1l1.74-4.39a.79.79,0,0,1,.41-.43l4.47-2.05a.81.81,0,0,1,1.06.4.79.79,0,0,1-.39,1.06l-4.18,1.91L169,409.29A.78.78,0,0,1,168.3,409.8Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <\/g><!-- [et_pb_line_break_holder] -->    <path d=\"M149.93,342.53h0a3.39,3.39,0,0,1-3.48-3.31l0-1.23a3.41,3.41,0,0,1,3.22-3.57h0a3.39,3.39,0,0,1,3.47,3.31l0,1.23A3.41,3.41,0,0,1,149.93,342.53Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #f9bdaa\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M150.9,340.37a1,1,0,0,1-.65-.24L148,338.22a1,1,0,0,1,1.29-1.53l2.26,1.91a1,1,0,0,1,.12,1.41A1,1,0,0,1,150.9,340.37Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #6d0508\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M162.05,456.44a.81.81,0,0,1-.54-.22.8.8,0,0,1,0-1.14c4.35-4.66,4-12.42-.86-17.67l-3.54-3.84-9,9.71a.81.81,0,0,1-1.18-1.1l10.23-11,4.72,5.11c5.4,5.86,5.77,14.58.85,19.86A.8.8,0,0,1,162.05,456.44Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #00ccbe\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M137.68,426.39a14.93,14.93,0,0,1-6.17-1.56,1,1,0,1,1,.94-1.78h0s4.41,2.27,7.64.88a5.85,5.85,0,0,0,3.14-4.09,1,1,0,1,1,1.93.55,7.74,7.74,0,0,1-4.29,5.39A8.11,8.11,0,0,1,137.68,426.39Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->    <path d=\"M168.5,383.89a1,1,0,0,1-1-.95l-.28-5.12a1,1,0,1,1,2-.11l.28,5.12a1,1,0,0,1-.95,1.05Z\" transform=\"translate(-9.5 -6.75)\" style=\"fill: #fff\"\/><!-- [et_pb_line_break_holder] -->  <\/g><!-- [et_pb_line_break_holder] --><\/svg>[\/et_pb_code][et_pb_code admin_label=&#8221;psychology js&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  function pathPrepare ($el0a) {<!-- [et_pb_line_break_holder] -->    var lineLength0a = $el0a[0].getTotalLength();<!-- [et_pb_line_break_holder] -->    $el0a.css(\"stroke-dasharray\", lineLength0a + 35);<!-- [et_pb_line_break_holder] -->    $el0a.css(\"stroke-dashoffset\", lineLength0a + 37);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var $outline = $('#Outline1 path');<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->pathPrepare($outline);<!-- [et_pb_line_break_holder] -->\/\/ init controller<!-- [et_pb_line_break_holder] -->var controller0a = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tween0a = new TimelineMax()<!-- [et_pb_line_break_holder] --> .add(TweenMax.fromTo(\"#SlideDown1\", 0.3, {y:-30}, {y:0}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#Grow1', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.to($outline,0.2, {strokeDashoffset: 0, ease:Linear.easeNone}))<!-- [et_pb_line_break_holder] --> .add(TweenMax.fromTo('#Fade1', 0.1, {autoAlpha:0}, {autoAlpha:1}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var scene0a = new ScrollMagic.Scene({triggerElement: \"#trigger-psychology\", duration: 400, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tween0a)<!-- [et_pb_line_break_holder] -->      .addTo(controller0a);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;psychology of attention cont&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>To understand why \u201cless is more\u201d when it comes to out-of-home advertising, let\u2019s dissect the process of attention and its role in memory.<\/p>\n<p>William James, known as the father of American psychology, described attention in the 1890\u2019s best-seller \u201cThe Principles of Psychology,\u201d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;callout js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-callout\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.callout', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage = new ScrollMagic.Scene({triggerElement: \"#trigger-callout\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/WilliamJames_PullQuoteImage-1.png&#8221; alt=&#8221;brain and eyes icon&#8221; title_text=&#8221;WilliamJames_PullQuoteImage&#8221; align=&#8221;center&#8221; admin_label=&#8221;attention callout image&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; max_width_tablet=&#8221;250px&#8221; max_width_phone=&#8221;150px&#8221; max_width_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; module_class=&#8221;callout&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;attention callout&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Franklin Gothic URW Demi|700|||||||&#8221; header_2_text_color=&#8221;#035a5e&#8221; header_2_font_size=&#8221;60px&#8221; header_2_line_height=&#8221;0.9em&#8221; header_3_font=&#8221;Franklin Gothic URW Book|300|||||||&#8221; header_3_text_color=&#8221;#035a5e&#8221; header_3_font_size=&#8221;36px&#8221; custom_margin=&#8221;||5px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|1|0|0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h3>\u201cAttention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or <a href=\"https:\/\/en.wikipedia.org\/wiki\/Attention\" target=\"_blank\" rel=\"noopener\">trains of thought.<\/a>\u201d<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;attention cont&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>In other words, attention is what allows you to discern between unnecessary stimulus and critical information. As it&#8217;s been part of your operational system since birth, we don\u2019t spend a lot of time analyzing this process. When we drive a car, we <i>generally<\/i> pay more attention to the distance between us and the next driver than we do the song on the radio (or that incoming text &#8211; the group message is at it again). However, attention is one of the most critical players in almost every realm of our lives. Education, working, commuting, interpersonal relationships, and of course, our favorite, marketing and advertising, all tap into our attention processes.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;three forms of attention&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h3>Three Forms of Attention<\/h3>\n<p>To get the most out of this article, which really IS about OOH advertising aesthetics, it\u2019s important to understand the three types of attention and how they help us form memories. In short, attention allows us to take in information; memory allows us to process it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/1_SelectiveAttention_Icon.png&#8221; alt=&#8221;select icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;selective attention&#8221; module_class=&#8221;custom-blurb&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||text-align:left;&#8221; custom_css_blurb_content_last_edited=&#8221;on|tablet&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221; custom_css_blurb_content_tablet=&#8221;text-align:left;&#8221; custom_css_blurb_image_tablet=&#8221;text-align:left;&#8221;]<\/p>\n<p><b>Selective Attention:<\/b> As attention is a finite resource, we need to be able to pick and choose what stimuli gets our attention. We do this by unconsciously tuning out unnecessary elements in our environment. Through this filtering, our working memory chooses what gets to be a part of our \u201ccognitive load.\u201d Basically, the amount of mental effort our brain will allow us to utilize at any given time.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/2_FocusedAttention_Icon.png&#8221; alt=&#8221;lightning bolt- focused attention icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;focused attention&#8221; module_class=&#8221;custom-blurb&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;||&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||text-align:left;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221; custom_css_blurb_content_tablet=&#8221;text-align:left;&#8221; custom_css_blurb_image_tablet=&#8221;text-align:left;&#8221;]<\/p>\n<p><b>Focused Attention: <\/b>Best described as a rapid, automatic response to external stimuli. An example of focused attention would be noticing a bolt of lightning or the brake lights of the car ahead of you on the highway.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/3_DividedAttention_Icon.png&#8221; alt=&#8221;divided attention icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;divided attention&#8221; module_class=&#8221;custom-blurb&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||text-align:left;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221; custom_css_blurb_content_tablet=&#8221;text-align:left;&#8221; custom_css_blurb_image_tablet=&#8221;text-align:left;&#8221;]<\/p>\n<p><b>Limited or Divided Attention<\/b>: This is the form of attention that gets the most grief &#8211; and the one we can most identify with in the current age. Limited attention involves shifting focus between stimuli rapidly, or \u201cmultitasking,\u201d (in quotation marks, as the<a href=\"https:\/\/www.thoughtco.com\/can-people-really-multitask-1206398\" target=\"_blank\" rel=\"noopener\"> human brain really is incapable<\/a> of focusing on multiple demands at once).<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;design for attention&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h3>Design for Attention<\/h3>\n<p>How do we grab the attention of a viewer whose attention is already divided because of driving? We have to lighten the cognitive load of the consumer. Simple, right? Perhaps not, but it is definitely achievable.<\/p>\n<p>We\u2019ve previously written an entire manifesto, ahem, <i>blog<\/i>, about why <a href=\"https:\/\/www.redthreadbrands.com\/blog\/marketing-design-is-not-subjective\/\" target=\"_blank\" rel=\"noopener\">Marketing Design is Not Subjective<\/a>. In the same vein, this blog is really about out-of-home advertising &#8211; namely the billboard. And why \u201ckeep it simple, stupid\u201d is the philosophy we should all be subscribing to. We must make very thoughtful messaging and design choices when designing for this medium.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,3_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_code admin_label=&#8221;magnifying js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div class=\"animation-trigger\" id=\"trigger-magnify\"><\/div>\n<p><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  \/\/ init controller<!-- [et_pb_line_break_holder] -->var controllerImage1 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tweenImage1 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('.magnify', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var sceneImage1 = new ScrollMagic.Scene({triggerElement: \"#trigger-magnify\", duration: 200, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tweenImage1)<!-- [et_pb_line_break_holder] -->      .addTo(controllerImage1);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/viewBlog.png&#8221; alt=&#8221;magnifying glass icon&#8221; title_text=&#8221;viewBlog&#8221; align=&#8221;center&#8221; align_tablet=&#8221;left&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;magnifying glass icon&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; max_width_tablet=&#8221;250px&#8221; max_width_phone=&#8221;150px&#8221; max_width_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; module_class=&#8221;magnify&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;view blog callout&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Franklin Gothic URW Demi|700|||||||&#8221; header_2_text_color=&#8221;#035a5e&#8221; header_2_font_size=&#8221;60px&#8221; header_2_line_height=&#8221;0.9em&#8221; header_3_font=&#8221;Franklin Gothic URW Book|300|||||||&#8221; header_3_text_color=&#8221;#035a5e&#8221; header_3_font_size=&#8221;40px&#8221; header_3_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||5px||false|false&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|0&#8243; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|1|0|0&#8243; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;26px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h3 style=\"font-weight: 300 !important;\">check out our blog<\/h3>\n<h2>Marketing Design<br \/>is Not Subjective<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.redthreadbrands.com\/blog\/marketing-design-is-not-subjective\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;%91 click to read the blog %93&#8243; admin_label=&#8221;read the blog button&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;26px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#006c69&#8243; button_font=&#8221;Franklin Gothic URW Book||||||||&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|10px|0px|10px|false|false&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|1|0|0&#8243; button_text_size_tablet=&#8221;&#8221; button_text_size_phone=&#8221;22px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;design for attention&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>We should not make decisions based on our own personal design sensibilities, but instead on peoples\u2019 innate psychological processes.<\/p>\n<p>A generally accepted truth of billboard advertising is that you have about 2-5 seconds to engage your viewer. The less content you give them to focus on, and the more impactful that content is, the higher the chance their brain will choose to retain it.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;design considerations&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2>Billboard Design Considerations<\/h2>\n<p>Here are some general tips and things to consider when developing your billboard.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||10px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Only keep the important stuff\/Cut out the fluff.&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/1_CutOutFluff_Icon.png&#8221; alt=&#8221;scissors cutting icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;cut out the fluff&#8221; module_class=&#8221;blurb-title&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; custom_padding=&#8221;||||false|false&#8221; custom_css_blurb_image=&#8221;min-width:50px;&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;design considerations cont&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>Maximizing your space doesn\u2019t mean you have to include every piece of content just because the space is there. A billboard\u2019s physical space allows for many things, but NOT your three-paragraph company mission statement. If your board is filled to the brim with information, people won\u2019t know where to focus or what to retain. In the limited space and time in which the billboard is viewed, eliminating distracting elements is crucial for success.<\/p>\n<p><strong style=\"color: #6d0508;\">\u201cAny element that isn\u2019t helping the user achieve their goal is working against them because they must process it and store it in working memory, alongside the things that will help them. Avoiding excessive colors, imagery, design flourishes, or layouts that don\u2019t add value is crucial.\u201c<\/strong> &#8212; <a href=\"https:\/\/blog.prototypr.io\/design-principles-for-reducing-cognitive-load-84e82ca61abd\" target=\"_blank\" rel=\"noopener\">Senior Product Designer at Sonic Boom Jon Yablonski<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;design considerations cont&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||35px||false|false&#8221; custom_padding=&#8221;20px|25px||20px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#ed1d24&#8243; border_style_all=&#8221;dashed&#8221;]<\/p>\n<p>Tips:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Be judicious with your use of taglines and mission statement text. The most effective messaging is short, bold, and legible.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Only use a web address if the URL is short and easy to remember. And cut the \u201cwww.\u201d People don\u2019t need it anymore to understand that it\u2019s a web address.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Telephone numbers are no longer crucial to include. (And who is going to remember a long string of numbers in the 2-5 seconds they have with your board?). If the viewer can google you, they can easily find your number.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If your physical address is long, use landmarks to provide directions. Example: 2 miles; Exit XX.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||10px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Ask for help.&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/2_AskQuestions_Icon.png&#8221; alt=&#8221;ask questions icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;ask for help title&#8221; module_class=&#8221;blurb-title&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; custom_padding=&#8221;||||false|false&#8221; custom_css_blurb_image=&#8221;min-width:50px;&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||max-width:50px;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221; custom_css_blurb_title_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title_phone=&#8221;display:block;&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;ask for help&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>Zoom out on your design (this will help simulate what a driver will see) and ask someone who is not familiar with the content to look at it. Ask them what they notice first; see if they are able to easily understand the message you are trying to send. If they struggle to make out what they are seeing, go back to the drawing board.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;ask for help&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||35px||false|false&#8221; custom_padding=&#8221;20px|25px|20px|20px|false|false&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#ed1d24&#8243; border_style_all=&#8221;dashed&#8221;]<\/p>\n<p>Tip: Visuals like photography and illustration are great, but be careful not to clutter the limited real estate on your board. One large photograph is preferable to multiple smaller ones.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||10px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Legibility is king.&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/3_Legibility_Icon.png&#8221; alt=&#8221;eye with magnifying glass &#8211; legibility icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;legibility title&#8221; module_class=&#8221;blurb-title&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; custom_css_blurb_image=&#8221;min-width:50px;&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||max-width:50px;&#8221; custom_css_blurb_title_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title_phone=&#8221;display:block;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;legibility&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>Make sure the information you want your audience to retain is visible, and <i>legible<\/i>, from a distance. Use the zoom-out trick to test your design. Choose fonts that retain their legibility at multiple point sizes, and increase the size of your most crucial information. Remember, you aren\u2019t designing an ad for a magazine; it\u2019s OK to sacrifice generous margin space to increase the visibility of your most important content.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||10px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Consider your environment.&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/4_ConsiderEnvironment_Icon.png&#8221; alt=&#8221;building surrounded by leaves &#8211; consider environment icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;consider environment title&#8221; module_class=&#8221;blurb-title&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; custom_css_blurb_image=&#8221;min-width:50px;&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||max-width:50px;&#8221; custom_css_blurb_title_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title_phone=&#8221;display:block;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;consider environment&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>When making design choices, visualize how your design will look once it\u2019s been physically placed. Is your board utilizing a blue color that may cause it to disappear against the blue of the sky? How will your information look after the sun goes down? Speaking of the sun, it has a nasty habit of bleaching out colors over time. Use color combinations that will still have good contrast even if the colors have been washed out. Additionally, consider avoiding color combinations <a href=\"https:\/\/www.tableau.com\/about\/blog\/examining-data-viz-rules-dont-use-red-green-together\" target=\"_blank\" rel=\"noopener\">that are known to cause problems<\/a> for people with color vision deficiency, a.k.a. colorblindness.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;0px||10px||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_blurb title=&#8221;Design based on your overall goal.&#8221; image=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/5_EndGoalinMind_Icon.png&#8221; alt=&#8221;mountain with flag on top &#8211; end goal icon&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;design based on goal title&#8221; module_class=&#8221;blurb-title&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; custom_css_blurb_image=&#8221;min-width:50px;&#8221; custom_css_main_element_last_edited=&#8221;on|phone&#8221; custom_css_main_element_phone=&#8221;display:block;&#8221; custom_css_blurb_image_last_edited=&#8221;on|phone&#8221; custom_css_blurb_image_phone=&#8221;display:block;||max-width:50px;&#8221; custom_css_blurb_title_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title_phone=&#8221;display:block;&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_blurb_content_phone=&#8221;display:block;&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;goal&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<p>If your board has a CTA or is primarily for directional purposes, maximize the visibility of that content and scale back on any excess that may compete for attention. If your goal is brand awareness, do something memorable with imagery and your message, and minimize contact information. As long as people can clearly see your name, they can find you on google and social media.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;conclusion&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<\/p>\n<h2>The More you Know<\/h2>\n<p>Now that you\u2019re versed in the history, psychology, and design of effective billboard advertising, the sky\u2019s the limit (pun TOTALLY intended). Utilize these tips to maximize your billboard\u2019s impact &#8211; or &#8211; connect with Red Thread and let us help!<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/redthreadbrands.com\/contact&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;connect with us&#8221; admin_label=&#8221;contact button&#8221; module_class=&#8221;custom-button&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From McDonald\u2019s golden arches to lawyers who promise to solve your issues with a single phone call, billboards, or \u2018out-of-home\u2019 (OOH) advertising has been a part of the marketing mix for over a century. With digital advertising comprising 65% of media spend, many articles may have you believe that billboard advertising is a relic of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>From McDonald\u2019s golden arches to lawyers who promise to solve your issues with a single phone call, billboards, or \u2018out-of-home\u2019 (OOH) advertising has been a part of the marketing mix for over a century. With digital advertising comprising <a href=\"https:\/\/oaaa.org\/AboutOOH\/Factsamp;Figures.aspx\">65% of media spend<\/a>, many articles may have you believe that billboard advertising is a relic of the past. But unlike a pop-up ad, billboards can\u2019t be dismissed with a click. Should you use billboards to attempt to solve all your organizational needs? That\u2019s a no from us, dawg. But when used strategically (in placement, purpose, and design), billboards can be a vital part of your integrated marketing strategy. Before our lesson on how your billboard design can best serve your brand, let\u2019s look at the rise (and current outlook) of traditional advertising.<\/p><h2>History of OOH Advertising<\/h2><p>Although Johannes Gutenberg invented moveable type during the 15th century, mass production of posters (and thus advertisements) really took off with the<a href=\"https:\/\/oaaa.org\/AboutOOH\/OOHBasics\/HistoryofOOH.aspx\"> perfection of the lithographic process<\/a> in 1796. Prior to this modernization, most signage had to be hand-painted. While this style is resurfacing, anyone who\u2019s paid a calligrapher or typographer knows it\u2019s not necessarily time- or budget-friendly.<\/p><p>Due to the continued popularity of billboard advertising with merchants over the course of the 19th century, the Associated Bill Posters\u2019s Association of the US and Canada was eventually <a href=\"https:\/\/oaaa.org\/AboutOOH\/OOHBasics\/HistoryofOOH.aspx\">created<\/a> in 1891. Now known as the Outdoor Advertising Association of America, the group helped foster a better understanding of the utility of posters, provided assistance with coordinating services across the nation, and addressed any ethical concerns that arose (of which, as we know with early advertising efforts, there were <a href=\"https:\/\/viewing.nyc\/vintage-photograph-from-1943-shows-famous-smoking-camel-billboard-in-times-square\/\">PLENTY<\/a>).<\/p><p>With the standardization of a billboard size in 1900 (followed by the increase in American roadway traffic), the advertising medium boomed. And while what\u2019s been popular or permitted over the past century has changed, billboard advertising still takes a larger chunk of<a href=\"https:\/\/oaaa.org\/AboutOOH\/Factsamp;Figures\/OOHMarketShare.aspx\"> media spend than other print media<\/a>.<\/p><h2>Billboard Advertising Forecast<\/h2><p>As we\u2019re sure you\u2019re painfully aware, 2020 was a difficult year for most industries. With quarantine restrictions, ad spend for OOH advertising took a huge hit - <a href=\"https:\/\/www.seattletimes.com\/business\/billboard-ad-revenue-craters-40-with-americans-staying-off-road\/\">a 40% decrease to be exact<\/a>. But this old workhorse isn\u2019t dead yet. Forecasts predict a 9% increase in 2021 alone. And why is that? A few reasons:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">According to the <a href=\"https:\/\/www.nytimes.com\/2007\/01\/15\/business\/media\/15everywhere.html\">New York Times<\/a>, the average person is bombarded with approximately 5,000 ads a day. With the previously given statistic about digital advertising, a majority of those are of the digital variety. If we don\u2019t want to be bothered by an ad, we can simply close or skip it. Billboards, on the other hand, are less intrusive with their messaging. They don\u2019t interrupt our YouTube videos or make it harder to get to the details of a recipe.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">We\u2019ve spoken previously in our <a href=\"https:\/\/www.redthreadbrands.com\/blog\/integrated-marketing-a-beginners-guide\/\">blog<\/a> about the importance of transparency and authenticity in reaching today\u2019s consumers. The unobtrusive nature of billboards allows us to find them more trustworthy. According to a <a href=\"https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/3\/2019\/04\/global-trust-in-advertising-report-sept-2015-1.pdf\">Nielson study<\/a>, a larger percentage of Americans place more trust in traditional media (outdoor included) than online advertising.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Out-of-home advertising can provide a large-scale reach in a localized area. Perfect for brand awareness or reaching older audiences, billboards (when thoughtfully designed and used as part of the right marketing mix), can be highly effective at targeting your audience.<\/li><\/ul><p>That last bullet point is the most important: to be effective, a billboard must be <i>thoughtfully designed. <\/i>And this is arguably more crucial with outdoor than with any other print or digital media because of how people interact with billboards. Before designing a billboard, understand that many of the traditional rules for print and digital design won\u2019t always apply. To better understand why this is, we have to take a look into the psychology of how the human attention span works.<\/p><h2><a href=\"https:\/\/www.verywellmind.com\/what-is-attention-2795009\">Psychology of Attention<\/a><\/h2><p>If there\u2019s one thing that is apparent about modern life, it\u2019s that our attention is in a state of constant demand: the interstitial ad on your favorite news website; the televisions built into pumps at gas stations; the group chat that just won\u2019t shut up but you can\u2019t figure out how to leave. <a href=\"https:\/\/www.bbc.com\/news\/health-38896790\">While we may or may not have an attention span comparable to a goldfish<\/a>, the outrageous amount of stimuli we encounter every day makes it difficult to parse out the things that are worth remembering.<\/p><p>To understand why \u201cless is more\u201d when it comes to out-of-home advertising, let\u2019s dissect the process of attention and its role in memory.<\/p><p>William James, known as the father of American psychology, described attention in the 1890\u2019s best-seller \u201cThe Principles of Psychology,\u201d<\/p><h3>\u201cAttention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or <a href=\"https:\/\/en.wikipedia.org\/wiki\/Attention\">trains of thought.<\/a>\u201d<\/h3><p>In other words, attention is what allows you to discern between unnecessary stimulus and critical information. As it's been part of your operational system since birth, we don\u2019t spend a lot of time analyzing this process. When we drive a car, we <i>generally<\/i> pay more attention to the distance between us and the next driver than we do the song on the radio (or that incoming text - the group message is at it again). However, attention is one of the most critical players in almost every realm of our lives. Education, working, commuting, interpersonal relationships, and of course, our favorite, marketing and advertising, all tap into our attention processes.<\/p><h3>Three Forms of Attention<\/h3><p>To get the most out of this article, which really IS about OOH advertising aesthetics, it\u2019s important to understand the three types of attention and how they help us form memories. In short, attention allows us to take in information; memory allows us to process it.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Selective Attention:<\/b> As attention is a finite resource, we need to be able to pick and choose what stimuli gets our attention. We do this by unconsciously tuning out unnecessary elements in our environment. Through this filtering, our working memory chooses what gets to be a part of our \u201ccognitive load.\u201d Basically, the amount of mental effort our brain will allow us to utilize at any given time.<\/li><li aria-level=\"1\"><b>Focused Attention: <\/b>Best described as a rapid, automatic response to external stimuli. An example of focused attention would be noticing a bolt of lightning or the brake lights of the car ahead of you on the highway.<\/li><li aria-level=\"1\"><b>Limited or Divided Attention<\/b>: This is the form of attention that gets the most grief - and the one we can most identify with in the current age. Limited attention involves shifting focus between stimuli rapidly, or \u201cmultitasking,\u201d (in quotation marks, as the<a href=\"https:\/\/www.thoughtco.com\/can-people-really-multitask-1206398\"> human brain really is incapable<\/a> of focusing on multiple demands at once).<\/li><\/ul><h3>Design for Attention<\/h3><p>How do we grab the attention of a viewer whose attention is already divided because of driving? We have to lighten the cognitive load of the consumer. Simple, right? Perhaps not, but it is definitely achievable.<\/p><p>We\u2019ve previously written an entire manifesto, ahem, <i>blog<\/i>, about why <a href=\"https:\/\/www.redthreadbrands.com\/blog\/marketing-design-is-not-subjective\/\">Marketing Design is Not Subjective<\/a>. In the same vein, this blog is really about out-of-home advertising - namely the billboard. And why \u201ckeep it simple, stupid\u201d is the philosophy we should all be subscribing to. We must make very thoughtful messaging and design choices when designing for this medium.<\/p><p>We should not make decisions based on our own personal design sensibilities, but instead on peoples\u2019 innate psychological processes.<\/p><p>A generally accepted truth of billboard advertising is that you have about 2-5 seconds to engage your viewer. The less content you give them to focus on, and the more impactful that content is. And the higher the chance their brain will choose to retain it.<\/p><h2>Billboard Design Considerations<\/h2><p>Here are some general tips and things to consider when developing your billboard.<\/p><h3>Only keep the important stuff\/Cut out the fluff.<\/h3><p>Maximizing your space doesn\u2019t mean you have to include every piece of content just because the space is there. A billboard\u2019s physical space allows for many things, but NOT your three-paragraph company mission statement. If your board is filled to the brim with information, people won\u2019t know where to focus or what to retain. In the limited space and time in which the billboard is viewed, eliminating distracting elements is crucial for success.<\/p><p>\u201cAny element that isn\u2019t helping the user achieve their goal is working against them because they must process it and store it in working memory, alongside the things that will help them. Avoiding excessive colors, imagery, design flourishes, or layouts that don\u2019t add value is crucial.\u201c -- <a href=\"https:\/\/blog.prototypr.io\/design-principles-for-reducing-cognitive-load-84e82ca61abd\">Senior Product Designer at Sonic Boom Jon Yablonski<\/a><\/p><p>Tips:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\">Be judicious with your use of taglines and mission statement text. The most effective messaging is short, bold, and legible.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Only use a web address if the url is short and easy to remember. And cut the \u201cwww.\u201d People don\u2019t need it anymore to understand that it\u2019s a web address.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Telephone numbers are no longer crucial to include. (And who is going to remember a long string of numbers in the 2-5 seconds they have with your board?). If the viewer can google you, they can easily find your number.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">If your physical address is long, use landmarks to provide directions. Example: 2 miles; Exit XX.<\/li><\/ul><h3>Ask for help.<\/h3><p>Zoom out on your design (this will help simulate what a driver will see) and ask someone who is not familiar with the content to look at it. Ask them what they notice first; see if they are able to easily understand the message you are trying to send. If they struggle to make out what they are seeing, go back to the drawing board.<\/p><p>Tip: Visuals like photography and illustration are great, but be careful not to clutter the limited real estate on your board. One large photograph is preferable to multiple smaller ones.<\/p><h3>Legibility is king.<\/h3><p>Make sure the information you want your audience to retain is visible, and <i>legible<\/i>, from a distance. Use the zoom out trick to test your design. Choose fonts that retain their legibility at multiple point sizes, and increase the size of your most crucial information. Remember, you aren\u2019t designing an ad for a magazine; it\u2019s OK to sacrifice generous margin space to increase the visibility of your most important content.<\/p><h3>Consider your environment.<\/h3><p>When making design choices, visualize how your design will look once it\u2019s been physically placed. Is your board utilizing a blue color that may cause it to disappear against the blue of the sky? How will your information look after the sun goes down? Speaking of the sun, it has a nasty habit of bleaching out colors over time. Use color combinations that will still have good contrast even if the colors have been washed out. Additionally, consider avoiding color combinations <a href=\"https:\/\/www.tableau.com\/about\/blog\/examining-data-viz-rules-dont-use-red-green-together\">that are known to cause problems<\/a> for people with color vision deficiency, a.k.a. colorblindness.<\/p><h3>Design based on your overall goal.<\/h3><p>If your board has a CTA or is primarily for directional purposes, maximize the visibility of that content and scale back on any excess that may compete for attention. If your goal is brand awareness, do something memorable with imagery and your message, and minimize contact information. As long as people can clearly see your name, they can find you on google and social media.<\/p><h2>The More you Know<\/h2><p>Now that you\u2019re versed in the history, psychology, and design of effective billboard advertising, the sky\u2019s the limit (pun TOTALLY intended). Utilize these tips to maximize your billboard\u2019s impact - or - connect with Red Thread and let us help!<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Billboard Advertising Shouldn&#039;t Be an Essay | Red Thread Brands<\/title>\n<meta name=\"description\" content=\"Billboard design is more crucial than other media due to how people interact with billboards. Traditional rules for print &amp; digital design won\u2019t apply.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Billboard Advertising Shouldn&#039;t Be an Essay\" \/>\n<meta property=\"og:description\" content=\"Billboard design is more crucial than other media due to how people interact with billboards. Traditional rules for print &amp; digital design won\u2019t apply.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/\" \/>\n<meta property=\"og:site_name\" content=\"Red Thread Brands\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-21T15:09:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T16:19:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/12_2021_BillboardEssay_PreviewImage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1416\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Whitney and Kat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Whitney and Kat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/\"},\"author\":{\"name\":\"Whitney and Kat\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/bfcff2434d46bfc9ecdbfcd6aea8f69d\"},\"headline\":\"Your Billboard Advertising Shouldn&#8217;t Be an Essay\",\"datePublished\":\"2021-12-21T15:09:38+00:00\",\"dateModified\":\"2022-05-31T16:19:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/\"},\"wordCount\":5381,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#organization\"},\"articleSection\":[\"marketing tips\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/\",\"url\":\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/\",\"name\":\"Your Billboard Advertising Shouldn't Be an Essay | Red Thread Brands\",\"isPartOf\":{\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#website\"},\"datePublished\":\"2021-12-21T15:09:38+00:00\",\"dateModified\":\"2022-05-31T16:19:04+00:00\",\"description\":\"Billboard design is more crucial than other media due to how people interact with billboards. Traditional rules for print & digital design won\u2019t apply.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.redthreadbrands.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Billboard Advertising Shouldn&#8217;t Be an Essay\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#website\",\"url\":\"https:\/\/www.redthreadbrands.com\/blog\/\",\"name\":\"Red Thread Brands\",\"description\":\"ignite passion with action\",\"publisher\":{\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.redthreadbrands.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#organization\",\"name\":\"Red Thread Brands\",\"url\":\"https:\/\/www.redthreadbrands.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/RTB_logo-footer.png\",\"contentUrl\":\"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/RTB_logo-footer.png\",\"width\":250,\"height\":250,\"caption\":\"Red Thread Brands\"},\"image\":{\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/logo\/image\/\"}},[{\"@type\":[\"Person\"],\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/bfcff2434d46bfc9ecdbfcd6aea8f69d\",\"name\":\"Whitney\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/image\/\",\"inLanguage\":\"en\",\"url\":\"\",\"caption\":\"Whitney\"}},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/bfcff2434d46bfc9ecdbfcd6aea8f69d\",\"name\":\"Kat\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/image\/\",\"inLanguage\":\"en\",\"url\":\"\",\"caption\":\"Kat\"}}]]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Billboard Advertising Shouldn't Be an Essay | Red Thread Brands","description":"Billboard design is more crucial than other media due to how people interact with billboards. Traditional rules for print & digital design won\u2019t apply.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/","og_locale":"en_US","og_type":"article","og_title":"Your Billboard Advertising Shouldn't Be an Essay","og_description":"Billboard design is more crucial than other media due to how people interact with billboards. Traditional rules for print & digital design won\u2019t apply.","og_url":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/","og_site_name":"Red Thread Brands","article_published_time":"2021-12-21T15:09:38+00:00","article_modified_time":"2022-05-31T16:19:04+00:00","og_image":[{"width":1416,"height":1200,"url":"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/12\/12_2021_BillboardEssay_PreviewImage.png","type":"image\/png"}],"author":"Whitney and Kat","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Whitney and Kat","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/#article","isPartOf":{"@id":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/"},"author":{"name":"Whitney and Kat","@id":"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/bfcff2434d46bfc9ecdbfcd6aea8f69d"},"headline":"Your Billboard Advertising Shouldn&#8217;t Be an Essay","datePublished":"2021-12-21T15:09:38+00:00","dateModified":"2022-05-31T16:19:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/"},"wordCount":5381,"commentCount":1,"publisher":{"@id":"https:\/\/www.redthreadbrands.com\/blog\/#organization"},"articleSection":["marketing tips"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/","url":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/","name":"Your Billboard Advertising Shouldn't Be an Essay | Red Thread Brands","isPartOf":{"@id":"https:\/\/www.redthreadbrands.com\/blog\/#website"},"datePublished":"2021-12-21T15:09:38+00:00","dateModified":"2022-05-31T16:19:04+00:00","description":"Billboard design is more crucial than other media due to how people interact with billboards. Traditional rules for print & digital design won\u2019t apply.","breadcrumb":{"@id":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.redthreadbrands.com\/blog\/billboard-design-why-your-billboard-shouldnt-be-an-essay\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.redthreadbrands.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Your Billboard Advertising Shouldn&#8217;t Be an Essay"}]},{"@type":"WebSite","@id":"https:\/\/www.redthreadbrands.com\/blog\/#website","url":"https:\/\/www.redthreadbrands.com\/blog\/","name":"Red Thread Brands","description":"ignite passion with action","publisher":{"@id":"https:\/\/www.redthreadbrands.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redthreadbrands.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/www.redthreadbrands.com\/blog\/#organization","name":"Red Thread Brands","url":"https:\/\/www.redthreadbrands.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/RTB_logo-footer.png","contentUrl":"https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2021\/01\/RTB_logo-footer.png","width":250,"height":250,"caption":"Red Thread Brands"},"image":{"@id":"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/logo\/image\/"}},[{"@type":["Person"],"@id":"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/bfcff2434d46bfc9ecdbfcd6aea8f69d","name":"Whitney","image":{"@type":"ImageObject","@id":"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/image\/","inLanguage":"en","url":"","caption":"Whitney"}},{"@type":["Person"],"@id":"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/bfcff2434d46bfc9ecdbfcd6aea8f69d","name":"Kat","image":{"@type":"ImageObject","@id":"https:\/\/www.redthreadbrands.com\/blog\/#\/schema\/person\/image\/","inLanguage":"en","url":"","caption":"Kat"}}]]}},"_links":{"self":[{"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/posts\/8938"}],"collection":[{"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/comments?post=8938"}],"version-history":[{"count":59,"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/posts\/8938\/revisions"}],"predecessor-version":[{"id":9957,"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/posts\/8938\/revisions\/9957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/media\/8948"}],"wp:attachment":[{"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/media?parent=8938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/categories?post=8938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redthreadbrands.com\/blog\/wp-json\/wp\/v2\/tags?post=8938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}