[et_pb_section fb_built=”1″ _builder_version=”4.7.7″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_row _builder_version=”4.7.7″ _module_preset=”default” custom_padding=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/02\/02_2022_YouDontNeedALogo_BlogHeader.png” alt=”Purpose” title_text=”02_2022_YouDontNeedALogo_BlogHeader” admin_label=”full width blog image” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][et_pb_code admin_label=”logo h1 trigger” _builder_version=”4.7.7″ _module_preset=”default” height=”0px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”]<\/p>\n
[\/et_pb_code][et_pb_text admin_label=”intro text” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n
You don\u2019t need a logo. Yep, you heard me correctly. Red Thread\u2019s director of design, who brought you such passionate pronouncements as Marketing for Design is Not Subjective<\/a> and Your Billboard Advertising Shouldn’t Be An Essay<\/a> is back again to explain that you, in fact, don\u2019t need a logo.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.7.7″ _module_preset=”default” custom_padding=”||0px||false|false” custom_padding_tablet=”||15px||false|false” custom_padding_phone=””][et_pb_column type=”4_4″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text admin_label=”do you need a logo? – headline” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.7″ _module_preset=”default” custom_padding=”0px||0px||false|false” custom_css_main_element=”display:flex;||align-items:center;” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display:block;”][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_text admin_label=”do you need a logo? – content” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n Okay, you may<\/i> need a logo – but what I mean is you don\u2019t need just<\/i> a logo. While it\u2019s true that logos are the most recognizable brand identifiers<\/a>, you can\u2019t expect your logo to support your organization\u2019s entire marketing needs. Your logo should be a valuable part of your brand – but it\u2019s not the linchpin. You need to think bigger.<\/p>\n [\/et_pb_text][et_pb_code admin_label=”logo h1 js code” _builder_version=”4.7.7″ _module_preset=”default” height=”0px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”]Do you need a logo? How to determine what your business really needs<\/h2>\n