{"id":9534,"date":"2022-04-26T06:00:36","date_gmt":"2022-04-26T11:00:36","guid":{"rendered":"https:\/\/www.redthreadbrands.com\/blog\/?p=9534"},"modified":"2022-05-31T11:00:22","modified_gmt":"2022-05-31T16:00:22","slug":"work-smarter-not-harder","status":"publish","type":"post","link":"https:\/\/www.redthreadbrands.com\/blog\/work-smarter-not-harder\/","title":{"rendered":"How Your Website Can Help You Work Smarter Not Harder"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.redthreadbrands.com\/blog\/wp-content\/uploads\/2022\/04\/4_2022_WorkHarder_BlogHeader.png&#8221; alt=&#8221;man using website to work smarter not harder&#8221; title_text=&#8221;4_2022_WorkHarder_BlogHeader&#8221; admin_label=&#8221;full width blog image&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;intro cont&#8230;&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>In thinking about how your website can help you work smarter not harder, let\u2019s first answer the question: What IS a website? A website is more than just code, pictures, and content. A website is basically your business\u2019s storefront online. If someone walked into your shop in real life (even if you don\u2019t have a physical location), what would they see (or what would you <em>want<\/em> them to see?) How would your business convey itself to its customers? 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_builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;intro &#8211; 15 seconds&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>Whether you sell products, offer a service, or purely provide information, you have to decide how you want viewers to perceive your business and what conclusions you want them to make. Determine what your website visitors will be looking for, and give it to them immediately. If what they are looking for is hard to find, you will lose them quickly &#8211; in about <a href=\"https:\/\/www.crazyegg.com\/blog\/why-users-leave-a-website\/#:~:text=And%20that's%20how%20long%20you,probably%20aren't%20going%20to.\" target=\"_blank\" rel=\"noopener noreferrer\">15 seconds<\/a>, to be exact.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;intro &#8211; ways your site can help&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p>So, you\u2019ve answered those questions and you have your website all set up and people are visiting your site. Now you may be asking, <em>how can your website help you work smarter, not harder<\/em>? There are actually many ways your website can work for you that you may not know about. You can use your website to <strong>get leads, promote your business, build credibility, get exposure, showcase your brand, support your customers<\/strong>, and <strong>automate some of your workflow<\/strong>. That may seem like a lot, so let me break it down for you.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display:flex;||align-items:center;&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display:block;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;leads&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2>Work smarter not harder: using your website for lead generation.<\/h2>\n<p>Adding forms to a website is a simple and effective way to get leads. 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--><\/svg>[\/et_pb_code][et_pb_code admin_label=&#8221;credibility js code&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; height=&#8221;0px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221;]<script><!-- [et_pb_line_break_holder] -->jQuery(function($) {<!-- [et_pb_line_break_holder] -->  function pathPrepare ($el01) {<!-- [et_pb_line_break_holder] -->    var lineLength0a = $el01[0].getTotalLength();<!-- [et_pb_line_break_holder] -->    $el01.css(\"stroke-dasharray\", lineLength01 + 35);<!-- [et_pb_line_break_holder] -->    $el01.css(\"stroke-dashoffset\", lineLength01 + 37);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ init controller<!-- [et_pb_line_break_holder] -->var controller01 = new ScrollMagic.Controller();<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->\/\/ build tween<!-- [et_pb_line_break_holder] -->var tween01 = new TimelineMax()<!-- [et_pb_line_break_holder] -->.add(TweenMax.fromTo('#Fade1 ', 0.1, {autoAlpha:0}, {autoAlpha:1}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#Zoom', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#Zoom1', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#Zoom2', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#Zoom3', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#Zoom4', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}))<!-- [et_pb_line_break_holder] -->.add(TweenMax.staggerFrom('#Zoom5', 0.1, {scale: 0, transformOrigin:\"50% 100%\"}));<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->var scene01 = new ScrollMagic.Scene({triggerElement: \"#trigger-credibility\", duration: 400, tweenChanges: true})<!-- [et_pb_line_break_holder] -->      .setTween(tween01)<!-- [et_pb_line_break_holder] -->      .addTo(controller01);<!-- [et_pb_line_break_holder] -->});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;credibility text&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2>Using your website to build credibility.<\/h2>\n<p>A website can also showcase your business history, what your values are, and who your other customers are. 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This saves time, money, and manpower &#8211; and who wouldn\u2019t want that? <a href=\"https:\/\/zapier.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zapier<\/a> is a great tool that we suggest if you\u2019re looking for ways to connect and automate your apps.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text admin_label=&#8221;conclusion&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||||false|false&#8221; border_width_top=&#8221;3px&#8221; border_color_top=&#8221;#ed1d24&#8243; border_style_top=&#8221;dashed&#8221;]<\/p>\n<p>We love finding new ways to make our lives (and our clients&#8217; lives) easier, and we do what we can to work smarter, not harder. 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A website is more than just code, pictures, and content. A website is basically your business\u2019s storefront online. If someone walked into your shop in real life (even if you don\u2019t have a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[13,9,20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.4 (Yoast SEO v21.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Your Website Can Help You Work Smarter Not Harder | Red Thread Brands<\/title>\n<meta name=\"description\" content=\"Some ways your website can help you work smarter not harder: getting leads, promoting your business, showcasing your brand, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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