how we do it

brand strategy integrated marketing digital marketing traditional marketing website creative strategy & design social media strategic budgeting

brand strategy

we develop a deep understanding of your business, company, clients, and industry to create a long-term plan with strategic recommendations, executable strategy, and actionable deliverables to achieve your brand goals.

brand identity

rtb can help create all the visual and language elements that deepen relationships with your customers.

brand positioning

how do your customers experience your brand? How do you want them to understand your brand? We can provide research and insights, and help develop a long-term strategy.

purpose development

why does your business exist? What gets you out of bed in the morning? We will work with you to develop a framework to guide your business from the inside out.

core messaging development

Red thread will work with you to develop messaging that communicates your unique value to your customers.

employee engagement

Develop a structure for your employees to understand the core motivation of your business, where they fit, and how they contribute.

internal comunications

Red thread will help you promote effective communication among the people within your organization.

integrated marketing

Integrated marketing aligns all marketing efforts to deliver a seamless, customer-centric experience across multiple channels. Integrated campaigns across 4+ channels outperform single-channel campaigns and are more effective at building brands, all while maximizing your budget.

campaign strategy

Based on your overarching business goals, campaign goals, and audience, we custom-build marketing strategies for each campaign.

market research

Red thread can provide in-depth market research to understand your industry, business positioning, target audience, and specific market forces.

client education

We know that our partnership is most effective when we speak the same language. We don’t want our clients to ‘take our word,’ we want you to understand the recommendations and results so that we can make effective decisions together.

media planning & placement

Our expert budget planning and recommendations go as far as media planning, buying, and placement, either by campaign or even up to a full year.

reporting

We provide in-depth reporting for your projects that tell the story of your campaigns. Our custom reports provide insights and optimization recommendations to ensure your campaigns are efficient and effective.

learn more

see more about the elements that make up integrated marketing:

digital marketing
traditional marketing

digital marketing

Digital marketing is an effective, and often more cost-efficient, way to reach your audience. But not all channels and strategies are created equal. Let our team of digital experts craft a custom plan to achieve your business goals.

pay per click

Paid search and display advertising are often among our first recommendations for any brand, but they have to be executed properly. Our pay-per-click experts ensure your ads are driving conversions and informing your SEO efforts.

social media advertising (paid)

when used strategically, social media can provide some of the lowest cost-per-results available. Red thread can help you establish the right campaign goals, targeting, content, and creative to get the most out of your ads.

organic social media (unpaid)

using organic social media in tandem with social media advertising is more than just posting to facebook. with an integrated marketing strategy in place, your outreach efforts can be an effective way to engage your customers.

email marketing

Reaching your audience through email is more than purchasing a list and hitting ‘send’. Let us help create intentional content to ensure your message is read - and clicked.

video & audio streaming

one of the most engaging - and effective - ways of delivering your message, streaming video and audio can serve as a targeted and trackable brand awareness option that drives sales.

traditional marketing

As attractive as the benefits of digital marketing are, we know that there are many traditional media opportunities that deliver results. And integrating traditional media and digital media can deliver a strong return on your advertising spend.

sales collateral

We can help develop marketing and sales collateral that speaks to your audience with design that is relevant in the 21st century, especially when combined with digital marketing.

out of home

Billboards, airport terminals, or even a good old-fashioned wall mural - out-of-home media can be an opportunity to reach consumers out in the world.

direct mail

Direct mail is still relevant, and still delivering results - especially when the content stands out and speaks directly to your ideal client.

print media

Despite reports of its untimely demise, print is not dead. Even Gen Z read magazines at nearly the same rate as Baby Boomers. Do you have print in your current media mix?

radio & tv

Radio and network or cable television are still effective, especially among certain demographics. Let us help you determine if they make sense for you.

website

Your website is often the first in-depth exposure a potential customer has to your brand. What does your website say about you? Red thread can work with you to make sure your site connects with your consumers and says what you would if you were in the room.

website analysis

How is your website performing? We’ll perform an in-depth analysis of your site, providing you with a detailed functionality and user experience report and areas for improvement - including actions you can take on your own.

website design

Web design is about more than pretty images and words that tell people what you do. Your website design should be mobile-first, organized strategically, and intuitive to use.

content development

Content for your website is different from your sales brochure or email marketing. Connect with your customers on a site that makes it easy for them to find the information they need.

SEO

How easily can your customers find your website? Red thread can optimize your site for search engines, ensuring your customers and potential customers can find you easily.

website development & maintenance

Planning and designing your site are just the first steps in the process. We do that with development and web maintenance in mind. Red thread can develop your website and maintain it to keep it functioning at top speed as well as help you keep the content current.

creative strategy & design

Design is more than making things look pretty. Our content developers and graphic designers work hand-in-hand to create visual communications pieces that generate results.

content development

How you communicate is just as important as where you place the message. Whether it’s paid search, display ads, or brochures, red thread writes content that will connect with your audience.

logo design

Your logo visually communicates who your company is. Red thread will work with you to develop a visual identity that says the right things.

print & traditional media design

With designers that have spent years of their career working in traditional print, red thread knows how to bring modern creativity and visual communication expertise to print design.

digital media design

Whether it’s social media, display ads, email, or landing pages, red thread understands best practices and effective design for digital media.

website design

Web design is about more than pretty images and words that tell people what you do. Your website design should be mobile-first, organized strategically, and be intuitive to use.

video

Video provides one of the most engaging opportunities to define your brand and connect with your audience. We work to storyboard, write, direct, and edit footage for use in all media channels.

photography

Photography is an integral part of your brand’s visual identity. Whether using stock photography or shooting custom images, our designers develop a look that feels 100% you.

social media advertising

organic social media

using organic social media in tandem with social media advertising is much more than just posting to facebook. with an integrated marketing strategy in place, your outreach efforts can be an effective way to engage your customers.

strategic budgeting

Red thread doesn’t do ‘rate sheets’ or one-size-fits-all pricing. we build a budget specifically for you based on your needs & goals. we always provide strategic guidance for the most efficient and effective use of your resources. We offer per-project, balanced billing and retainer pricing depending on your needs.