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Case Study

Social Media

Pasha social posts on computer

Red Thread Brands helped Pasha Law increase their social media following by 111% and their engagement by 225% while implementing a content strategy to engage followers in all their various owned media channels.


Pasha Law came to Red Thread looking to increase their following across their social media accounts and increase their community engagement.

Client: Pasha Law PC

Industries: Business Law

Services: brand audit, digital media strategy, organic social advertising, email marketing

Brand Consistency

We took a look at the Pasha Law presence on channels, analyzing what posts were garnering engagement. Red Thread implemented a strategy to unify the look and feel of the social media accounts and recommended increasing the use of images and content specific to the Pasha Law team to bring a feel of friendliness and personality to their accounts.

social posts
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Utilize All Channels

In addition to social media channels, the Pasha Law team produces a podcast, a blog, and a newsletter. We brought all of the excellent content together to cross promote and encourage followers to interact with the content in multiple places.

Pasha Law social posts
Pasha Law social ads on mobile phones

Content Strategy

To unify all the Pasha Law content and ensure we were taking advantage of all our channels, Red Thread developed a monthly content strategy that incorporates a mixture of different types of content developed to engage audiences at all stages of the marketing funnel.

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111% increase in following + 225% increase in engagement

Engaging with a lawyer is a very personal and important decision, based on relationship and need. We developed a social media and content strategy to help Pasha Law to display the firm’s approachable personality while also illustrating their deep understanding of business law.

This strategy unified all of their content across all their owned media channels, engaging followers and potential clients at all stages of the marketing funnel and ultimately increased their following by 111% and their engagement by 225% in 18 months.

Marketing is no longer about the stuff you make, but about the stories you tell.
- Seth Godin