tassels

the tassel

when all the threads come together

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who we are

a fire in the belly is woven into every fiber at red thread. But we know you can't just have passion - you have to do something about it. We show up every day with dialogue, solutions, honesty, and courage, ready to ignite our clients’ passion with action. our clients have the same fire in their bellies and they choose red thread because they are ready to see results.

ignite your spark
1 creative director 3 singers 3 musicians 4 runners
1 fiber artist 2 actresses 3 dancers 2 design directors 1 sword fighter
9 snack lovers 14 college degrees held 3 account managers
6 languages spoken 1 web developer 7 dog owners 3 cat owners
9 strategic thinkers 1 published author 1 jewelry maker 5 yogis
3 mothers 3 teachers 2 chicken owners

meet the tassel

Chris Adams chris adams

Snack queen, boss lady

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Chris Adams

founder/CEO

alex alex

pretty rocks & relativity

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Alex Hancock

director of strategy & content

melanie melanie

sings louder than you

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Melanie Gardner

account management & content development

becky becky

too shiny for stage left

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Becky Charlton

account management & business strategy

becky becky

too shiny for stage left

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Becky Charlton

account management & business strategy

gia gia

fringe & boot stompin’

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Gia Monteleone

account management & content development

colleen colleen

fainting chairs & daggers

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Colleen Hankins

digital strategy

christine christine

solves the impossible

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Christine Black

web development

whitney whitney

loud-spoken yogi

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Whitney Miracle

director of design

delaney delaney

roller skates & glitter

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Delaney Smith

graphic design

the red thread, a proverb

Many cultures have a proverb of a red thread connecting those destined to meet. The thread may stretch or tangle, but it will never break. red thread brands is a company built on connection - the connections we make with each other and the connections we make with —and for— our clients.
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Clients

who are our clients?

our clients are incredibly human. they are revolutionizing the world through leadership, education, innovation, safety, quality, sustainability, and healthcare. our clients are marketers, communicators, executives, human resource professionals, innovators, entrepreneurs, storytellers, and heroes. they have passion and are ready for a plan of action to engage and connect.

passion + action realized
Chris

Chris Adams

chris brings over 25 years of communication, graphic design, creative direction, and brand strategy experience to her clients at red thread brands. chris is dedicated to helping deliver on organizational objectives and works to see a world where everyone is inspired and passionate about their work everyday. prior to founding red thread brands, chris has worked at institutions of higher learning and with various advertising agencies, learning what empowers - or discourages - people both from within and outside organizations. she holds dual degrees - a BS in mass communications (focused on tv & film production), and a BFA with an emphasis in graphic design. when she’s not developing strategy, chris can be found enjoying music, art, cooking and her dogs.

alex

Alex Hancock

alex has 15 years of agency and internal marketing experience across a wide range of industries including tech startups, industrial corporations, professional services organizations, healthcare, and consumer brands. her experience spans brand advertising to digital marketing and media buying and she has contributed to multiple award-winning projects for branding, websites, and more. alex graduated from The University of Texas Moody College of Communications with a BS in advertising and an emphasis in media planning. she loves how marketing and communications merge the creative and business sides of her brain and revels in helping her clients achieve their marketing and business goals. when she’s not making magic happen for red thread, alex dabbles in jewelry making and loves to garden, read, and cook.

melanie

Melanie Gardner

melanie comes from a marketing background and holds an MBA from The University of Southern Mississippi. her experience includes project management, copywriting/editing, art direction, campaign creation, and advertising. as a member of red thread brands, melanie oversees client accounts and produces creative content, in addition to working closely with the other members of the team on brand strategy, digital marketing, and graphic design. melanie also holds an undergraduate degree in foreign languages, a masters degree in music, and is currently pursuing a doctorate in vocal performance. In addition to her work with red thread, she enjoys traveling, singing, running, and teaching voice lessons.

becky

Becky Charlton

with over twenty-five years experience in sales and sales management, most of which were in advertising (broadcast television, digital, and print), becky is thrilled to be working again with chris adams as account manager. a fairly recent empty-nester, becky moved with her husband from the big city of nashville, tn to a small country town of no more than 500 residents and feels that working remotely with red thread is a gift. an early riser with a zest for life, there aren’t enough hours in the day for all of the activities she enjoys doing; work tops the list, followed by gardening of all types, distance running, raising chickens, playing with her two very large dogs, and dancing in community theatre.

gia

Gia Monteleone

the newest member of the red thread team, gia brings her cajun-italian joie de vivre to the group, as well as many years of experience in organizing and producing events. after receiving a BA in Music from Converse College (spartanburg, sc) in 2011, gia landed a coveted job at a world-renowned music venue in her hometown of new orleans, la. her nine years of managing various aspects of the venue and coordinating the tours of their primary traveling band have made her a master planner with serious attention to detail. seeing project details come together and fit like pieces of a puzzle is incredibly satisfying to gia and is what makes her a great account manager. When she’s not solving marketing puzzles, gia sings in an 8-piece caribbean-inspired rock & roll band called Marina Orchestra. she also loves to get costumed and glittered up to dance in new orleans parades as a member of the women’s marching krewe, the Camel Toe Lady Steppers.

colleen

Colleen Hankins

before her work with red thread brands, colleen spent seven years immersed in digital marketing and data science, working with clients from every corner of the business world. results-oriented, decisive, and driven, colleen has been able to establish and maintain a growing and lasting online presence in new markets for all her clients while identifying growth opportunities and initiating strong business alliances. a three time published author, classically trained actor, and seasoned marketer, colleen combines creativity, natural talent, and hard earned skill to create a well-rounded, out of the box approach to digital marketing.

Christine

Christine Black

christine is a dallas-based developer with 7 years of experience in graphic design and web development. she began her career as a graphic artist in 2012, but her love of conquering challenges led her to make the transition into web development. christine has experience with HTML, CSS and JQuery and is developing her knowledge in Javascript and PHP. she is driven by a genuine desire to learn and is able to quickly master new technologies. christine holds a BA in arts and technology from the University of Texas at Dallas. when she’s not working she can be found “glamping” or juggling life with her husband and three kids.

whitney

Whitney Miracle

whitney is a born and raised mississippian with a huge heart for local culture and community building. receiving her BFA in graphic communication from Southern Miss in 2007, whitney completed a master’s in mass communication at USM in 2012. whitney’s experience is diverse, spanning in-house operations for an institution comprised of more than 1,000 employees, to holding her own as the sole designer for a private firm, and even serving as creative director in the fast-paced publishing world. she is a generator of positive energy that has proven to be contagious. when she is not busy rebranding a major university or designing your new logo suite, she enjoys dancing, watching crime dramas, and exploring mississippi’s great outdoors.

Delaney

Delaney Smith

delaney smith is a visual artist, designer and educator. she received her BFA in graphic communication from the University of Southern Mississippi in 2007 and her MFA in studio art with a concentration in fibers from the University of North Texas in 2013. she cut her teeth as an in-house designer at a printing company in new orleans, and has since worked with companies across the country to develop branding, social media presence, thoughtful packaging, and websites. she has taught art and design classes for the past eight years, and is energized daily by learning new ways to convey concepts and messages.

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