The Thread: Branding Blog

The Latest From the Tassel
A branding blog full of insights and hot takes on marketing & business strategy served up ‘red thread’ style — with a side of sass.

Developing Cultural Intelligence at Work & Why it Matters
Ask anyone, “What creates the foundation of a relationship?” and you’ll likely hear, “Trust.” In order to face and move through inevitable challenges, there needs to be an established level of trust. This is no different when we look at professional relationships. ...
Developing Cultural Intelligence at Work & Why it Matters
Ask anyone, “What creates the foundation of a relationship?” and you’ll likely hear, “Trust.” In order to face and move through inevitable challenges, there needs to be an established level of trust. This is no different when we look at professional relationships. ...

How Your Website Can Help You Work Smarter Not Harder
In thinking about how your website can help you work smarter not harder, let’s first answer the question: What IS a website? A website is more than...

Purpose-Driven Work in Challenging Times
"Are people really quitting their jobs in search of purpose-driven work??" Unequivocally, yes. People seek purpose during challenging times. To say...

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The best marketers are always creating relationships.
– Kurt Uhlir, CEO & Co-Founder, Sideqik