the thread
the latest from the tassel
insights and hot takes on marketing & business strategy, served up ‘red thread’ style – with a side of sass.
Do Our Customers Really Care About Our Corporate Values?
In a word, YES. Obviously, the topic is vastly more complex than that simple word, but if your organization does not have a clearly defined value system you are known...
Integrated Marketing: A Beginner’s Guide
“Your Screen Time was up 15% from last year…” When the global pandemic began to make headlines in March 2020, nearly every aspect of our daily lives...
The best marketers are always creating relationships.
– Kurt Uhlir, CEO & Co-Founder, Sideqik