the thread

the latest from the tassel
insights and hot takes on marketing & business strategy, served up ‘red thread’ style – with a side of sass.

My Love/Hate Relationship with the Word “Purpose”
It’s not “trendy, fluffy, marketing stuff” - a series on the strengths and challenges of “Purpose” in business.My Journey So Far… My professional journey with corporate...

Hobbies Not Hustle: The Problem With “Hustle Culture”
Do the hustle? Maybe not. No matter the industry you work in, it’s almost impossible not to be scrolling through social media and see the same kind...

The best marketers are always creating relationships.
– Kurt Uhlir, CEO & Co-Founder, Sideqik