The Thread: Branding Blog
The Latest From the Tassel
A branding blog full of insights and hot takes on marketing & business strategy served up ‘red thread’ style — with a side of sass.
Know Your Niche: How finding a niche market can transform your business
In an increasingly saturated marketplace, business owners are feeling more pressure than ever to grow their business by bringing in more customers. However, when this pressure leads business owners to be all things to all people, often the opposite of growth happens —...
Know Your Niche: How finding a niche market can transform your business
In an increasingly saturated marketplace, business owners are feeling more pressure than ever to grow their business by bringing in more customers. However, when this pressure leads business owners to be all things to all people, often the opposite of growth happens —...
Developing Cultural Intelligence at Work & Why it Matters
Ask anyone, “What creates the foundation of a relationship?” and you’ll likely hear, “Trust.” In order to face and move through inevitable...
How Your Website Can Help You Work Smarter Not Harder
In thinking about how your website can help you work smarter not harder, let’s first answer the question: What IS a website? A website is more than...
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The best marketers are always creating relationships.
– Kurt Uhlir, CEO & Co-Founder, Sideqik