the thread
the latest from the tassel
insights and hot takes on marketing & business strategy, served up ‘red thread’ style – with a side of sass.
Why “Sales” is Not a Dirty Word
“What do you want to be when you grow up?” Possibly one of the most asked questions of a child. Most common answers include teacher, doctor or nurse, police officer,...
Top 10 Tactics Purpose-Led Companies Should be Implementing
This article is the 4th installment in a series on Purpose for Business. You can start here, but if this is your first visit, you may want to read...
Purpose – Why it Matters in Business and Why you Should Care
Not long ago, our founder, Chris, wrote about her love/hate relationship with Purpose. Because there is SO much literature and research on the...
The best marketers are always creating relationships.
– Kurt Uhlir, CEO & Co-Founder, Sideqik