our work

rtb capabilities

case studies

Take an in-depth look at solutions we developed to meet specific client needs in these case studies.

digital marketing arrow

digital media strategy

the international facility management association (ifma) offers opportunities for people in the facility management industry to earn three globally-recognized credentials in an online, self-study format. when ifma engaged red thread brands, they had not promoted the credentials digitally, but wanted to increase their online sales while keeping their cost per acquisition to $150. through an updated messaging strategy and building strategic digital marketing campaigns from the ground up, red thread brands was able to help ifma far exceed their goals over the course of three years, resulting in a remarkable 3290% return on ad spend.

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integrated marketing

after a change in ownership, neighbors emergency center was looking to refresh and expand their marketing efforts in the communities surrounding their locations, with the goal of increasing awareness and establishing their centers as an er of choice within the community in order to grow their patient visits. neighbors engaged with red thread for a brand refresh, paid advertising campaigns, organic social media management, and website management. utilizing an integrated marketing strategy with a refreshed visual identity and messaging, we have been able to track measurable results, including an increase in patient volumes.

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integrated marketing
creative strat

1st party data

The International Facility Management Association (IFMA) has a large, global, and active membership but wanted to reduce attrition by reaching out to recently lapsed members. With a limited budget for this initiative mostly dedicated to direct mail, red thread brands worked with IFMA to develop a short-term multichannel campaign to help increase membership renewals with the remainder.

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There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
- Simon Sinek