The Thread

The Latest From the Tassel

Insights and hot takes on marketing & business strategy, served up ‘red thread’ style – with a side of sass.

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Have a love/hate relationship with TikTok? Some business owners are jumping on the trendy hand moves and sound bytes for the opportunity to reach...

A few months ago, we talked about why company values are so important. To summarize: Your customers REALLY care about your company’s corporate...

The best marketers are always creating relationships.
– Kurt Uhlir, CEO & Co-Founder, Sideqik