Why marketing is the most important role to consider during a recession Are we headed toward a recession? Quite possibly. Layoffs are happening en masse right now around the country. Crossing several industries – tech, digital publishing, service jobs, and small...
The digital marketing world has an overwhelming amount of acronyms, which can make the field feel unwieldy, confusing, and mysterious. While it may seem murky and difficult to navigate, it all boils down to a simple solution: how to make your business easy to...
In an increasingly saturated marketplace, business owners are feeling more pressure than ever to grow their business by bringing in more customers. However, when this pressure leads business owners to be all things to all people, often the opposite of growth happens —...
In thinking about how your website can help you work smarter not harder, let’s first answer the question: What IS a website? A website is more than just code, pictures, and content. A website is basically your business’s storefront online. If someone walked into your...
You don’t need a logo. Yep, you heard me correctly. Red Thread’s director of design, who brought you such passionate pronouncements as Marketing for Design is Not Subjective and Your Billboard Advertising Shouldn't Be An Essay is back again to explain that you, in...
From McDonald’s golden arches to lawyers who promise to solve your issues with a single phone call, billboards, or ‘out-of-home’ (OOH) advertising has been a part of the marketing mix for over a century. With digital advertising comprising 65% of media spend, many...
As everything has gone digital, businesses are realizing that certain traditional (non-digital) marketing techniques no longer work and that business strategies and implementation may need to be rethought. As with anything new, there are both advantages and...
When it comes to advertising, there is a pattern of behavior exhibited by businesses, primarily driven by business owners. This pattern is driven by the desire to place their business’s name, sign, or ads everywhere their competitors are. (And when I say everywhere, I...
It's All About the Content You hear it all the time. Content is king (or as we like to say QUEEN)! There’s no shortage of advice online telling you to keep your website content fresh. Fresh content helps your site’s search engine optimization, or as it’s better known,...