In thinking about how your website can help you work smarter not harder, let’s first answer the question: What IS a website? A website is more than just code, pictures, and content. A website is basically your business’s storefront online. If someone walked into your...
You don’t need a logo. Yep, you heard me correctly. Red Thread’s director of design, who brought you such passionate pronouncements as Marketing for Design is Not Subjective and Your Billboard Advertising Shouldn't Be An Essay is back again to explain that you, in...
From McDonald’s golden arches to lawyers who promise to solve your issues with a single phone call, billboards, or ‘out-of-home’ (OOH) advertising has been a part of the marketing mix for over a century. With digital advertising comprising 65% of media spend, many...
As everything has gone digital, businesses are realizing that certain traditional (non-digital) marketing techniques no longer work and that business strategies and implementation may need to be rethought. As with anything new, there are both advantages and...
When it comes to advertising, there is a pattern of behavior exhibited by businesses, primarily driven by business owners. This pattern is driven by the desire to place their business’s name, sign, or ads everywhere their competitors are. (And when I say everywhere, I...
It's All About the Content You hear it all the time. Content is king (or as we like to say QUEEN)! There’s no shortage of advice online telling you to keep your website content fresh. Fresh content helps your site’s search engine optimization, or as it’s better known,...
Have a love/hate relationship with TikTok? Some business owners are jumping on the trendy hand moves and sound bytes for the opportunity to reach new viewers. Others are avoiding the learning curve altogether. Either way, you don’t have to have a TikTok account to...
Defining Art versus Design I could begin this rant, I mean blog, by clarifying the definition of subjective versus objective. But, I think a more fitting starting point would be defining the differences between art and design. When I introduce myself as a designer for...
We will preface this post with the comment that we know there are lots of honest, hard-working agencies in the world doing really phenomenal work. And then there are the ones that give the industry a bad name. The proverbial ‘bad apples.’ These ‘other’ agencies are...