SEO vs. PPC: Which tactic is right for your brand?

SEO vs. PPC: Which tactic is right for your brand?

The digital marketing world has an overwhelming amount of acronyms, which can make the field feel unwieldy, confusing, and mysterious. While it may seem murky and difficult to navigate, it all boils down to a simple solution: how to make your business easy to...

You Don’t Need a Logo

You Don’t Need a Logo

You don’t need a logo. Yep, you heard me correctly. Red Thread’s director of design, who brought you such passionate pronouncements as Marketing for Design is Not Subjective and Your Billboard Advertising Shouldn't Be An Essay is back again to explain that you, in...

Why You Shouldn’t Be Everywhere the Competition Is

Why You Shouldn’t Be Everywhere the Competition Is

When it comes to advertising, there is a pattern of behavior exhibited by businesses, primarily driven by business owners. This pattern is driven by the desire to place their business’s name, sign, or ads everywhere their competitors are. (And when I say everywhere, I...

Optimizing Your Content for SEO

Optimizing Your Content for SEO

It's All About the Content You hear it all the time. Content is king (or as we like to say QUEEN)! There’s no shortage of advice online telling you to keep your website content fresh. Fresh content helps your site’s search engine optimization, or as it’s better known,...

Video is Not Optional

Video is Not Optional

Have a love/hate relationship with TikTok? Some business owners are jumping on the trendy hand moves and sound bytes for the opportunity to reach new viewers. Others are avoiding the learning curve altogether. Either way, you don’t have to have a TikTok account to...