Deciphering Digital Jargon: The Basics

Deciphering Digital Jargon: The Basics

Have you ever seen or heard a digital term and didn’t know what it meant? Let us help decipher the language! Below we’ve explained what some of the most commonly used digital words and phrases mean. To help simplify, we’ve broken these terms down into four categories:...

Why “Sales” is Not a Dirty Word 

Why “Sales” is Not a Dirty Word 

“What do you want to be when you grow up?” Possibly one of the most asked questions of a child. Most common answers include teacher, doctor or nurse, police officer, firefighter, ballerina. If you had asked me what I wanted to be when I grew up, the last thing I would...

Do Our Customers Really Care About Our Corporate Values?

Do Our Customers Really Care About Our Corporate Values?

In a word, YES. Obviously, the topic is vastly more complex than that simple word, but if your organization does not have a clearly defined value system you are known for - by customers and employees alike - you are behind the curve. While corporate purpose and values...

Integrated Marketing: A Beginner’s Guide

Integrated Marketing: A Beginner’s Guide

“Your Screen Time was up 15% from last year…” When the global pandemic began to make headlines in March 2020, nearly every aspect of our daily lives was altered in some fashion. It’s no surprise our online habits also reflected a change in routine. In 2019, adults...

Hobbies Not Hustle: The Problem With “Hustle Culture”

Hobbies Not Hustle: The Problem With “Hustle Culture”

Do the hustle? Maybe not.  No matter the industry you work in, it’s almost impossible not to be scrolling through social media and see the same kind of ad. “Learn how to turn {insert name of established career here} into the side hustle you’ve been looking for.” Is it...

My Love/Hate Relationship with the Word “Purpose”

My Love/Hate Relationship with the Word “Purpose”

It’s not “trendy, fluffy, marketing stuff” - a series on the strengths and challenges of “Purpose” in business.My Journey So Far… My professional journey with corporate purpose began over 10 years ago, but my personal journey began as a child when my parents...