It's All About the Content You hear it all the time. Content is king (or as we like to say QUEEN)! There’s no shortage of advice online telling you to keep your website content fresh. Fresh content helps your site’s search engine optimization, or as it’s better known,...
Video is Not Optional
Have a love/hate relationship with TikTok? Some business owners are jumping on the trendy hand moves and sound bytes for the opportunity to reach new viewers. Others are avoiding the learning curve altogether. Either way, you don’t have to have a TikTok account to...
Marketing Design is Not Subjective
Defining Art versus Design I could begin this rant, I mean blog, by clarifying the definition of subjective versus objective. But, I think a more fitting starting point would be defining the differences between art and design. When I introduce myself as a designer for...
Never Should You Ever – 5 Things You Should Never Let Your Advertising/Marketing Agency Do
We will preface this post with the comment that we know there are lots of honest, hard-working agencies in the world doing really phenomenal work. And then there are the ones that give the industry a bad name. The proverbial ‘bad apples.’ These ‘other’ agencies are...